What is Pagerank and why is it important to your website? – WAU
Anyone who works with the internet knows that one of the most important points to measure with Digital Marketing is knowing the reach of your posts. Sites and blogs need to have this knowledge to know if your content is reaching its target audience (or buyer persona). Thinking about it, it is important to know that one of the main […]
Anyone who works with the internet knows that one of the most important points to measure with Digital Marketing is knowing the reach of your posts. Sites and blogs need to have this knowledge to know if your content is reaching its target audience (or buyer persona).
Thinking about it, it is important to know that one of the main tools used by the social media of a website or blog is Pagerank. How about knowing what it is and how important this evaluation is for your company’s pages? See below!
Getting to know Pagerank
It is well known that many people have heard of and even use Pagerank. However, many have no idea what the tool is about.
Some website and blog administrators should already understand its concept, but it is always important to keep up to date and inside the world around you, even if Pagerank has not changed so much during its almost 20 years of existence.
That’s right! Pagerank has been in use for almost 20 years, ever since it was developed by Larry Page with the help of Sergey Brin, at Stanford University.
As of its creation, Pagerank started to be used by Google, as the main assessment tool between sites. You can use Google Pagerank by installing the website toolbar
So, is Pagerank an assessment?
In reality, Pagerank is specifically a tool that helps you evaluate the importance of your website compared to other sites.
This mechanism – in addition to informing the positioning of your site – organizes the list of sites that appear at the time of Google search according to their relevance according to the number of hits that the page reaches.
As Google is used by almost all internet users as the main way to search for something or answer any questions, the location of your website in Google ranking is very important.
After all, who gets past the fourth or fifth search page when searching for something? And it is precisely with this in mind that it is important to be well ranked on Pagerank.
How does Pagerank work?
Pagerank, in theory, works in a very simple way.
The tool has a rank that goes from 0 to 10. Therefore, each site has a specific score that is given by Google. This score is awarded through a kind of vote.
One of the most used examples is when someone recommends your page it gains a good reputation with Pagerank.
But you can’t get a good rating just with references, although these references help to increase your score.
Currently, Google uses three important characteristics as metrics for evaluating each site: the Quantity, Quality and Context of the clicks that the page receives.
It is important to say that for the page to receive the Pagerank score the three characteristics must always come together.
That is, if the site lacks quality and context, but receives many clicks, it will not have a good Pagerank score.
So, if you are the administrator of your page remember to work on the three points to be able to keep your page well positioned.
Your place on Pagerank
We already understand that to get a good result in Pagerank it is necessary to get a good position.
It is this score that will help in the evaluation and put the site in a good positioning when fetched on Google.
We also reinforce that the chances of your site appearing on the first pages of Google are great if you manage to make the three points mentioned above.
Another way to get a good place on Pagerank is for your site to receive links from important sites in the niche you belong to.
In short, if you have a website that talks about football and the main sports websites in the country recommend you and present direct links to your page, you will have a good reputation with Pagerank.
It is worth noting that having links from your page on sites of little relevance not well regarded by Pagerank.
In reality these links barely count when evaluating, so try to link your page to large sites that have a good number of hits.
Remember that choosing the right niche will make any difference.
And what is the importance of Pagerank?
After understanding what the tool that positions pages in Google search is and how it works, we have to understand the importance of Pagerank for your website.
Pagerank’s strong point is the placement of a website when an Internet user does the research.
That is, the chance of your site getting access due to the search result is huge if it is well placed.
Therefore, the importance of Pagerank is that it defines where your site will appear when you do a search on Google.
And, since in order to make a living from websites or blogs what matters is the number of accesses, Pagerank will help you to increase traffic to your page.
The 11 best tips for doing well on Pagerank
Now that you know the tool better, we will give you 11 tips more specific on how to improve your positioning in the ranking of the main search engines through relatively simple actions, but that do not require that you are always up to date on the main news in your business niche and have a keen critical sense on how to optimize your website the best way.
Getting along on Pagerank
1. Unique content
First, the most important step is to create a good exclusive content for your website or blog.
Search engines place much more emphasis on unique content.
In this way, indexing is much more frequent.
This is largely due to the unique and relevant content that attracts many more searches from those interested in the authority conveyed by their publications.
This makes Google “realize” that there is something important.
2. Use header tags and keywords
As we mentioned above, high quality posts will help you rank higher.
But at the same time it is known that the best way to be found on Google is being on the first page of organic searches.
A great way to achieve this is to learn how to work well with header tags as well as keywords.
There are some tools available that allow you to do this optimization, through improvements in the H1, H2 and H3 tags, in addition to checking what are the best keywords for the content you are working on.
Google Adwords can give you considerable strength in this regard.
Avoid exaggerating the number of keywords.
Google’s algorithm does not handle this type of situation well. Prefer something else need, and that will offer more conditions to direct to a more specific location.
In addition to providing relevant content and carefully working on SEO with the use of keywords, it is very important that you also have backlinks, that is, links from posts that link to your website or blog.
The easiest way to do this is to make internal links through your own posts.
But by providing unique content, and with a good SEO job that gives you an advantage over ranking, the possibility that other publishers will do this job for you increases considerably.
This technique is called link building and you can read more about it here.
5. Interact with other bloggers
Another good way to improve your Pagerank is to always participate in webinars, discussion forums, and any other alternative that can improve your networking.
That way, you can ask other bloggers to provide links to their publications on their websites or other types of dissemination.
The world of Inbound Marketing is not as competitive as it seems and many of the advertisers are very interested in learning more about this art every day.
This way, do not miss the opportunity to meet new people (and even influence them), and improve your ranking in search engines.
And you can also do the same for them without any harm to your business.
6. Fix broken links
Broken links just seem like a lack of care on the part of a website manager, but this is a big problem when it comes to getting along on Pagerank.
Always do the verification through verifiers available on the internet (such as Broken Link or Link Checker, for example) and make the correction as soon as possible, either by changing the URL to a correct link or even redirecting that broken link to some that really work.
7. Make sure how Google recognizes your addresses
Pagerank is actually a kind of “voting campaign”, where the most visited sites end up having a better position in the search engines.
For this to work, you need to make sure that Google recognizes all links to your site in a unique way.
This can be easily resolved by redirecting all sites that may cause this “dilution”, to just the one you prefer.
8. Promote testimonials
Whoever works with the commercialization of products and services is well aware that one of the main thermometers of a business is the testimony of customers in relation to the satisfaction of having acquired that product from you.
And one of the ways to do well on Pagerank is to arouse the curiosity of other users, which will lead them to visit your website or blog, based on the testimonies of converted customers.
Encourage them to speak well of your business and your brand on social networks, or even in their own spaces on your landing page.
This provides a greater number of visits and, consequently, improvements in relation to ranking.
9. Offer discounts
Another great tip for those who work offering products or services on the web and want to improve Pagerank is to create a discount campaign for their goods.
Whether through email marketing, social media posts, or paid ads, this is a great way to increase the number of visits to your site, which can offer you lasting benefits and the positioning of your page on search engines. search.
10. Use and abuse social networks
Social networks are great spaces where you can interact with a targeted audience in a more direct way and spread your backlinks around.
The success of this type of action will actually depend on how you deal with your audience and also on your experience in posting in this context.
We are talking about knowing the best times, types of posts, sizes of photos and videos, etc.
Know that the achievement of improvements in Pagerank is a continuous process and interconnected with all your actions on the internet, regardless of whether it is a job done directly in the search engines or not.
11. Translate your website
If you can afford to hire translators or have a community of people willing to do the translation work, you can significantly increase your audience by making your pages available in other languages.
As you already know, this increase in traffic will help to increase your Pagerank.
Why don’t website administrators pay attention to Pagerank?
Since the importance of Pagerank is to keep the site well placed it should be updated constantly, don’t you think?
Unfortunately that is not what happens.
Pagerank is only updated, on average, every three months.
Making it lagged and consequently the page administrators end up not giving due importance to the Google tool. IS
of course it is important to stay well placed, after all generating traffic to your site is always welcome.
However, the lack of a constant update makes Pagerank don’t get the attention you deserve by the administrators and owners of websites and blogs.
Finally, it should be emphasized that even if Pagerank has a sporadic update, it is very useful for any website.
Remember that your page lives from hits!
Appearing well in search results helps to maintain good traffic to your pages.
Take advantage of the evaluation tool that came to help and facilitate the sites, improve yourself and put this into practice to have a good evaluation and always be well positioned in the Google search rank.
So, do you have any comments, criticisms or suggestions? Do you already use Pagerank in your strategy? Share with us, we love to hear from you!