What is SMO and how to optimize your content for social media – WAU

SMO, or Social Media Optimization, is a concept whose central idea is to use social networks to expand a brand’s digital strategy. With its use, it is possible to reduce the total cost of marketing, strengthen the relationship with consumers and maximize the SEO approach.

The use of SEO techniques to increase the reach of content produced for the internet is an essential practice for any Digital Marketing strategy. From the understanding of the search algorithm criteria, it is possible to guarantee that the material created by the company ranks am