what is the mystery shopper study – WAU

The hidden customer is a professional hired to measure the level of quality of customer service in a business. Whether in a digital company or in a physical store, its function is to perform actions that an ordinary customer would do in order to know in which points the consumer experience can improve.

Have you ever stopped to think about the importance of evaluating the quality of the service that your company offers to the customer?

No matter if the company is small, medium or large, it needs to be attentive to the service provided, especially when considering changes in consumer behavior, which now has the internet as an ally.

Access to social networks has made the relationship between consumers and brands increasingly public and transparent, for this reason, marketers need to be concerned with all the d