What is Web Content Management (WCM)? – WAU

When it comes to content marketing, the internet is full of solutions to facilitate the processes of creating, managing and publishing materials for buyer personas. In this context, it is common to face acronyms such as Web Content Management (WCM) and Content Management System (CMS), in addition to being confused with their meanings. Per […]

When it comes to content marketing, the internet is full of solutions to facilitate the processes of creating, managing and publishing materials for buyer personas.

In this context, it is common to face acronyms such as Web Content Management (WCM) and Content Management System (CMS), in addition to being confused with their meanings.

Therefore, in this post, we will clarify what WCM is, explaining exactly what is behind the concept and what are its advantages and disadvantages.

We will also explain how it differs from other services related to content on the web so that there is no doubt about it.

Prepared? So come on!

What is the definition of Web Content Management (WCM)?

The concept of Web Content Management, which means web content management, consists of a series of tools that provide resources to manage digital assets without the need for programming knowledge for the web or markup language.

Also known as Web Content Management Systems (WCMS or web content management systems), they allow for more efficient content management, which translates into more interesting results for companies.

They are platforms that have access control for authorized people (you must have a username and password), templates to help with the appearance of the site and very useful editing tools.

In fact, the biggest players in this market have functions to preview the pages before publication, to ensure that the collaborator who is editing does not have any surprises when placing new content on the air.

This feature is known as WYSIWYG, which stands for English What You See Is What You Get or “what you see is what you get”.

As it is more difficult to waste time on technical issues and specifics of information technology, professionals who use a WCM can focus on producing the best content and offering the best user experience.

Some examples of WCMs are Joomla, Drupal and WordPress.

Got confused?

You may have heard that these are some of the most popular CMSs, not WCMs. Do not worry, as we will explain below …

What is the difference between WCM and CMS?

a Content Management System (CMS or content management system) is simply software that allows its users to modify, view and control access to application data.

To give you an idea, inside a website, a CMS works as an internal content manager that allows you to decide which locations or channels the stored information should be destined for.

It turns out that many of today’s WCM systems call themselves CMSs, which can cause some confusion.

You have probably heard that WordPress is the most widely used CMS on the market today – which, in fact, is not wrong.

It turns out that it is such a powerful tool, with all its administrative functions, plugins, sending emails and so many other qualities that the most appropriate would be to call it WCM.

What is the difference between a WCM and a website builder?

Another concept worth clarifying is that of a website builder.

This type of service runs directly in the cloud and does not require you to worry about hosting – everything is controlled through the application panel.

Once inside, you will be able to design your pages with drag and drop tools.

You will also be able to manage the content of the website, but usually the processes and interfaces for this purpose are significantly inferior to those found in WCMs.

In fact, as these platforms are usually proprietary, it is difficult to find such a wide variety of plugins as those that exist for WordPress or integrations that work with the most celebrated services on the web.

What are its advantages?

Now that you know what a WCM is and understand its differences for a CMS and a website builder, let’s list the most pertinent advantages of these systems dedicated to content management on the web.

No technical knowledge required

As we saw in the section on what WCM is, to use this tool it is not necessary to have experience with programming or more technical knowledge of computing.

To manage the content, just have basic knowledge of web browsing and familiarity with common computer interfaces.

In addition, installing plugins and themes gives you the possibility to customize the way the tool is used, making it even easier to manipulate.

All of this leaves the company less dependent on a dedicated IT team, as anyone with access to the system and the appropriate permissions can make changes regarding the content and appearance of the website.

They have affordable value

Depending on your company’s needs, you can get a WCM solution free of charge.

You only need to worry about the hosting service and installing the software, with many providers already offering installation with a click or a specific plan with the tool ready to use.

In addition, you will not have to pay for the development of user authentication applications, databases and file storage structures – everything is already included in the system. Web Content Management.

Promote time savings

The first factor in saving time is that your organization will not need to wait for the development of all the features that exist in WCM and in the plugins that extend the tool’s functions.

All of these features are now ready to use when the system is installed.

In addition, whenever you need to create a page or blog post, just click on a few buttons and produce the content.

All appearance settings will follow the requirements already selected on the platform and there will be no need to worry about any visual element of the page that may go out of the standard or impair the layout in any way.

What are its disadvantages?

Unfortunately, there are no perfect tools.

Therefore, we think it is important to list some of the disadvantages that those who choose a WCM system need to deal with.

Restricted features

As much as the plugins help to expand the capabilities of a WCM, users will always be subject to using the resources that are available.

Like any pre-designed model, you need to keep this in mind so that there is no false expectation that the platform can do all kinds of things and solve any problem.

It is essential to understand that creating new features is possible, yes.

But, for that, there is no way to dispense the technical knowledge of databases and programming languages ​​for the web.

The best templates are usually paid for

Another disadvantage is that many sites can choose the same free templates and end up looking very similar.

When an administrator selects the theme in WordPress, for example, he may choose one of the most popular ones – after all, this is an indication of quality.

On the other hand, many other pages on the web will have that same layout, and when you come across one of them, visitors to your site will certainly feel awkward.

So it may be interesting to choose a paid theme, which will probably have excellent customization options and will provide an individuality for your website.

Maintenance costs

Although we have highlighted the affordable cost as an advantage of WCMs, it is worth remembering that if you need a high performance corporate solution for this type of platform, this will probably require a monthly cost for the responsible company to provide support.

The same goes for advanced security alternatives, which protect your data from possible leaks and keep cyber threats and attackers at bay.

Recalling that one of the main vulnerabilities of WCMs is not paying attention to system updates – something that is the sole responsibility of the site manager, but that is not always taken seriously.

Anyway, we can see that, although the acronym WCM is not so widespread, it refers to systems with which content marketers are already familiar.

When even manufacturers insist on calling their platforms CMS, the most suitable being WCM or WCMS, perhaps it is an indication that we are facing a term that has simply become popular.

As the public already associates the concept of CMS with what the tools of Web Content Management in fact they do, it will hardly be worth it to re-educate the entire market just to exchange a few letters – and to risk confusing it further.

Did you like our post? Have you answered all your questions about WCM, CMS, website and system builder for the production and maintenance of digital assets in general?

So, we suggest reading a blog article with more information on the topic. Check out everything you need to know about content management!