what it is and how to use image search – WAU

Google Lens is an innovation of Google Assistant, which allows users to search through their smartphone’s camera. In addition to being a practical resource to use, the tool says a lot about the future of search engines and new buying habits on the internet.

It is true that the search for voice has the spotlight of the moment and several professionals are improving their knowledge in search optimization to meet this demand that grows more and more.

On the other hand, technology continues to impress and the augmented reality, next to artificial intelligence, brought us to image search.

Have you ever thought about pointing your phone’s camera at a dog and Google answering for you what is his breed? Or rather, what if it was possible to find a product that you really want to buy just by scanning it? Yes, this is all possible!

With Google Lens, smartphone users can use the device’s camera to get information several about physical objects and living things, such as clothes, products on the market, animals, plants and even buildings and monuments in a city.

Cool, huh? Now, follow everything you need to know about Google Lens and how to use it in practice!

Google Lens and image searches

In 2017, at the Google I / O Developers Conference, Google launched its new internet search feature, Google Lens, created to meet the needs of image searches.

Basically, the tool allows scan anything around you and get more information about it.

Soon, Google Lens became one of the most important features of Google Assistant. Just use your smartphone’s camera to search for information about an object, animal, text and even a bar code.

With the union of artificial intelligence technologies and augmented reality, a system was developed that, by focusing the camera on a specific item, allows Google to perform a selection of relevant information about the object in question.

Research possibilities include:

  • distinguish plant species and animal breeds;
  • obtain historical and operating data of establishments in the city;
  • find products similar to that sought by the camera;
  • compare product prices;
  • play videos by pointing to a poster;
  • translate texts by focusing on a written excerpt;
  • identify tourist and historical points;
  • recognize works of art in museums and on the streets.

Lens improvements

To further improve the tool, Google put a feedback option on the feature, which activates whenever Google Lens is unable to identify the figure focused on the camera.

With user responses, artificial intelligence takes care of learning more about the world and bring rich information to us.

Another improvement for image searches is in the real-time finder.

This means that your smartphone’s camera will recognize an object even before you touch the display to “enable” the search. Thus, the search becomes even more practical and quick.

Devices with the available feature

Google Lens is available to almost everyone Android smartphones. For iPhones, you can use Google Lens through Google Photos or in the Google app.

If Google Lens is not available to you, there are other ways to search for images. For example, Bing itself provided a tool called Bing Visual Search, which despite being inferior to Google Lens, is yet another option available for search.

And it all started with Google Goggles

That’s right, Google Lens was not the pioneer in image searches. Since 2009, Google was exploring this type of research, before we even think about such a possibility.

At the time, the cutting edge resource was Google Goggles, an image recognition application that scanned several products, including books, business cards, bar codes, among others.

The tool was not yet as accurate, but the results already impressed users.

Finally, what happened was that Google Goggles hadn’t received an update in a long time. It was then that, in 2014, the company finally gave notice that the application would no longer be used.

How to use image search

To start your search for images on Google Lens, access the Google virtual assistant on your smartphone.

Then, see if among its features is an icon with the image of a camera, as in the image below. When you tap the option, Google Lens will already enable your camera to start your search.

A list with different types of searches will appear as soon as your camera activates. It helps to visualize the possibilities of the results in Google Lens, which can be: text, products, books and media, places etc.

Remember that when scanning an object, the focus of the image is essential for research, as the more detailed the capture, the better Google’s response to it.

If the goal is to find similar products, like a piece of clothing, just focus on the object as a whole. This works, too, for information about animals, plants and sights in cities.

Google Lens mug search

Search for similar mugs
Search for mugs on Google Lens
Similar results found

On the other hand, if the intention is to learn more about a brand or to get a price comparison, it is best to focus the image on the object label, which contains important information such as brand, product type, and more.

In summary, the more specific the image, the more relevant information Google will be able to gather and bring to you.

Search for book on Google Lens

Search results for books
Search result for book page

Image search and digital marketing

Just as voice research is already a reality in the market, and has a good share of public attention, visual research is the next to become popular with the public.

People tend to process visual information much faster than textincluding a survey by Kissmetrics shows that 93% of consumers consider visual aids as decisive factors in a purchase choice.

That is why companies and digital marketers are already studying the new possibilities that Google Lens has brought to the market.

In fact, those who already invest incontent with images and videos they are one step ahead of visual searches, especially when it comes to the wealth of images in the catalogs of products sold in electronic commerce.

Besides that, big players bet on their own tools, such as eBay, which created Find It On eBay, so that consumers can find the products they want just by pointing the camera at an object that is the same or similar to the one they want.

More audience satisfaction

Have you ever had a frustrating experience of searching Google for something you would like to buy and not finding a product like the one you saw in the physical store or at a friend’s house?

Yeah, images from Google results don’t always match the search term, as well as the videos.

Proof of this is in the search behavior, which shows how users do to find exactly the product they want.

A common example is to specify the color of a piece of furniture, the style of a garment, the shape of an object or other adjectives that help the user to find what is on his mind.

That is also why image search and Google Lens brings optimism to the digital market. Through visual research, it is much more practical to help consumers find the perfect product, in addition to facilitating the purchase decision.

Google Lens and “Ok Google”

Of course, Google is always looking for improvements in its search engines instead of focusing only on traditional text searches.

The first breakthrough came with “ok Google”, which has completely changed our way of answering frequently asked questions.

However, Google Lens is not far behind and is drawing the attention of everyone who works with the digital medium.

The ideal is keep an eye on all types of searches available to users.

SEO tips change for each type of search, so there is no point in thinking that knowing everything about keywords is enough to bring results in voice and image searches. Habits are changing and it’s always time to acquire more knowledge!

So now that you’re in the know about what Google Lens is and a little bit about visual searches, hurry up to read the content about voice search: understand the importance of this factor for SEO and stay up to date on all the resources available for users on Google Assistant!