what it is and how to use it – WAU
Product Placement is a strategy based on the natural introduction of brands, and their products, on entertainment content, such as: movies, series, games, magazines and more, promoting them at the same time that it generates a bond of trust with your public.
Have you heard of the term “product placement”? If the answer is no, I can rephrase my question: has it ever happened that, in the middle of a series or film, you identify a specific product on the scene and think “wow, is that really an iPhone?” – or any other real brand?
The strategy of investing in advertising smoothly is not new, but it has been gaining even more popularity as traditional ads have lost momentum and no longer generate as much engagement as in the past.
I invite you to discover every