What size images are ideal for blogs? – WAU
Knowing the ideal size of images for blogs is essential to make the most of this tool. The correct use of images organizes the blog, improves the user experience and is a factor considered in the ranking of Google. Want to know more? Read on!
Creating a blog is one of the most important practices for structuring a content marketing strategy.
With low implementation cost, this action has the potential to considerably increase the reach of a brand on the Internet, bringing it closer to its audience and, consequently, improving its collection.
In order for the blog to reach its goal, SEO techniques are used to improve its ranking on Google and improve the user experience. In this process, the correct use of images is extremely important.
With that in mind, we prepared this post to pass on information about the best image sizes for blog. Let’s also talk about the measures available on WordPress and teach how to edit them. Follow!
How to determine the size of your blog images?
First of all, it is worth noting that the images are not a mere illustrative piece on your blog. They must be part of an entire communication strategy, keeping in mind the characteristics of your persona and the way you want to impact it.
In addition, they contribute to the organization of the content, which is directly related to the consumer experience.
Therefore, the images chosen to be part of a post must be selected carefully, and their size must be one of the determining factors in the decision.
Very heavy photos can slow page loading, which keeps visitors away and negatively affects Google rankings.
So, how to choose the ideal image size to satisfy both the customer and the Google algorithm?
Regarding the width, there is no mystery. Just find out the width of your template. This will be the limit for your images, after all, there is no point in posting an image wider than the blog, do you agree? The height may vary according to the post or image.
It is recommended that you determine a standard size for your posts. This way, all images will be consistent, which is essential for your visual identity and for the organization of the blog as a whole.
Next, we will list some practices necessary to use images in your content production.
Check the original image size
The first step before uploading an image to your blog is to check its original size. To do this, go to the file and click the right mouse button.
Then, select “properties”. There, you will have access to the following information: image type, width and height.
If changes to measurements are necessary, make them before uploading to the server. In addition to speeding up the process, this measure prevents you from storing large files unnecessarily, which can degrade performance.
If you’ve already uploaded the image and still need to resize it, don’t worry. Still in this text, we will talk about how this can be done within WordPress.
Think about your blog settings
If you select a picture with a width greater than the content space of your blog, the image will be loaded, but will lose resolution. That’s because, when uploading an image to WordPress, the tool creates 4 versions of the file in different sizes:
Each of these versions will come in different sizes. Once you select one that doesn’t fit the ideal width pattern for the page, it will have its size changed to suit, which negatively impacts its quality.
Use image compression
What is most important for you? Image quality or blog load time?
Keep this in mind when saving an edited file in Adobe Photoshop or Mac Preview. If the intention is to maintain resolution, select a higher quality setting. The same goes for the reverse situation.
Usually, a good compromise between file size and resolution is a quality setting of around 80%, which will compress the image by 20%.
Keep in mind that pixels determine the size
When it comes to blog layout, measurements such as PPI (pixel per inch) or DPI (dots per inch) are not relevant for knowing the actual file size. What really needs to be taken into account is the pixel width.
To elucidate the question, let’s imagine that a file has a measurement of 640 x 427 pixels, with a PPI of 72. Another file, posted on the same page, is the same 640 in length and 427 in width, but has a PPI of 300 .
Do you know the practical difference? None. Both images will be presented on the blog with exactly the same size.
Think about the scannability of the text
The last practice that we are going to recommend for posting images on blogs refers to a point that we have already touched on: the layout and size of the images are fundamental to the organization and, therefore, the scannability of the text.
Do you know what scannability is? Widely used in content marketing strategies, is a technique that seeks to optimize the material to make the user experience more satisfying.
For this, several points are taken into account, such as the number of lines in a paragraph, the creation of bullet points and the introduction of images. The objective is to facilitate the dynamic reading of the visitor.
With that in mind, avoid using images that are too high, which break the fluidity of the text. In addition, position what is visual in your post in order to facilitate reading the text, without interfering with the reader’s attention.
What blog image sizes are available on WordPress?
Before considering the sizes provided by WordPress, let’s understand how the tool processes each image. Once you upload, automatically, WordPress will generate and store 3 additional images.
This happens to make it easier to edit your website. How? Let’s say you want to add the same image on different pages, but in different sizes. Instead of editing and resizing each file, you can simply access the library and the options will be there.
This practice is very common when we talk about footers, thumbnails, headers, etc. Different parts of the blog require different image resolutions, which makes this WordPress function so important.
With the work done by the tool, you gain quick access to your image in 3 different sizes, in addition to the original. Are they:
- miniature – 150 x 150 pixels;
- medium – maximum 300 x 300 pixels;
- large – 1024 x 1024 pixels maximum.
Remember when we said that the width should not exceed the size of your blog? Well, if none of the versions generated by the tool please, you can still change its dimensions, even after uploading. That’s what we’re going to try to do next.
How to customize the image size?
Did you upload the images to the WordPress library, test the standard sizes and none of them seemed appropriate? This can be frustrating, but don’t worry.
To solve the problem, just go to the main panel and select the option “settings”. Then, follow these 3 simple steps:
- select “media settings”;
- enter the maximum desired measurements for each version of the image;
- click “save”.
There, you have configured the size of WordPress images and changed their default.
From now on, all images uploaded to your WordPress library will generate 3 other versions, with the patterns you modified. But is it the maximum of options you can count on?
Creating more pattern options
Let’s say that you have redefined the size standards and use them as follows:
- thumbnail – for using your icon;
- average – for blog posts;
- great – for headers.
Suddenly, you realize that you need other alternatives, to include in your banners, pop-ups and widgets, for example.
Is it possible to increase the range of options? The direct answer is yes. However, it will be necessary to interfere directly in the platform code, which requires more advanced WordPress practices.
User experience should be a priority for every blog author. After all, with competition for digital space growing every day, a visitor can easily stop accessing your website for any trivial reason.
There are several other sources where he can find content in some similar way.
In this context, it is necessary to differentiate. And how is it done? The content produced, obviously, must be of high quality and capable of impacting the persona. But that is not all, since the visual part of a brand is one of the most important factors for the creation of its identity.
Therefore, knowing how to use the different image sizes for blog with excellence is quite an advantage in the search to increase the efficiency of your strategy.
What’s up? Was it possible to improve your knowledge regarding the ideal size of images for blogs? Ready to apply this in practice? We hope so! Enjoy being here and take a look at our post on the size of images on social networks! Come on?