What to do when you’ve exhausted all the keywords in your market? – WAU
Keeping a content marketing strategy running for several, several consecutive years is not an easy task, is it? And one of the main challenges in this regard is that you always have several topics to address within your blog. What to do when you’ve already saturated your keywords? When you […]
Keeping a content marketing strategy running for several, several consecutive years is not an easy task, is it?
And one of the main challenges in this regard is that you always have several topics to address within your blog.
What to do when you’ve already saturated your keywords? When you’ve covered the wide range of topics within your market, what do you do?
At WAU Labs today you will learn how to solve this problem and continue to keep your strategy running for more and more years.
Welcome to another edition of WAU Labs.
In today’s episode we’ll talk a little bit about create new content when you’ve already saturated your market’s top keywords.
What to do when you reached that peak? Are you running out of ideas?
Well, think a little on the Websites Are Us blog.
Since 2013, we’ve been posting digital marketing content and we’ve had periods when we posted 14 content per week.
In other words, we have already covered a world of topics and if you continued to follow us, you will see that we continued posting on a high frequency.
But how do we do that? How do we continue to address various topics within digital marketing, even after having created so much content?
On the WAU blog, for example, we have already posted over a thousand contents, then, you can be sure that I already had a lot of headaches to think about new themes.
And today I’m going to teach you the method that we use here within WAU for our blogs, to keep this strategy going.
The first way, and the one I use the most here, is competition analysis.
Well, for you to think about new themes it is always important to keep an eye on your competitors.
What are they posting? What types of content are they addressing? Are they just fixed on the niche or are they addressing a slightly wider range of content?
It is essential that you keep track of what your competitors are producing and what generates more traffic for them.
For this I use the SEMrush tool.
Within this tool we can analyze our organic competition, which he interprets as the competitors that have more keywords in common, with our website. So it’s not necessarily a direct product competitor, but competitors within your market, keyword competitors.
Well, as you know that you deal with similar topics, you can follow these blogs, keep an eye on everything they have posted, because you can learn, get lots of content ideas from within them. After all, they are also producing a lot of content to keep the blog running.
And, certainly, your competitors’ strategies will be quite different from each other, generating a wide range of content for you to check.
For example, I follow the HubSpot blog a lot, and it was there that I once discovered the content “how to use Excel”, “How to use Excel”, it was one of the contents that most brought traffic to the American HubSpot, and that was when I had the idea to put one of these on our blog as well.
After all, using Excel is critical for many marketers. In addition to being a gateway for many people to get to know WAU, it was going to be very relevant content within our market.
That’s when we produced our content “How to use Excel”, and the content really generates a lot of traffic for us and ranks very well, both for Excel and for “How to use Excel”.
So, when you follow competitors you can have an idea of content that you never imagined having on your blog. In addition, you can discover more in-depth content that they are putting on their blog as well and that you can bring and make content within your blog.
The second tip is very similar to the first, but instead of you being stuck and just following the blogs within your market here, it’s you look at your market there in foreign countries.
I always follow the most successful blogs, American, for example. So, you take HubSpot, which I even gave the previous example of “How to use Excel”, I use many of these blogs: Backlinko, Moz, HubSpot.
Why? These guys are a little ahead of the London market.
Digital marketing arrived in London a little after there, so if you follow the market, their market is a little more mature than ours, so it’s really cool to follow and see what they’re talking about, because then you can bring new topics too, to address in your content.
Do you know who else can help you discover keywords for your blog? Google itself.
Google has two really cool tools for when you want to discover new themes, especially for keywords long tail.
For example, if you put “marketing” on Google, you will see that it will suggest various topics related to marketing, and sometimes some of these topics you never even thought to address on your blog. And, if he is suggesting there, it is because there is an incidence of searches for these terms.
So, it’s very worthwhile to do that.
Of course, sometimes a few strange things will appear, such as “how to clone Whatsapp”, or “how to make sweet popcorn”. So, of course there will be some words there that you will not use, but many of them are interesting to use as a reference to take to your blog.
But in addition, Google has another tool, which is related searches. Related searches too, he will work within his algorithm, seeing the searches that people looking for digital marketing also do.
For example, “how to do digital marketing”, “digital marketing book” and so on. So, if you look at these related searches, maybe you will find a theme there that you have never addressed within your blog, then you will already have new content ideas to produce.
Well, the fifth tip is a little more obvious, of course, use keyword tools.
We have several excellent tools on the market, such as SEMrush, Ahrefs, among other paid ones. We also have others like Ubersuggest and Keywordtool.io, they are free tools and you can find several keyword suggestions.
Today I would advise you to use Ubersuggest, which besides being free, it also already presents the search volume for these keywords. The tool is working very well, but of course, if you want to do a really thorough search and you have conditions, it’s nice to have a paid tool, like SEMrush, Keyword Explorer, by Moz, which is very good too.
These are tools that you will be able to have a greater analysis of difficulty, opportunity and the efforts that you would have to make to win these keywords.
Using the tools is very important and it really is the most obvious tip, but it is always good to point out.
Another important tip is you stay tuned to forums, question and answer sites.
Within these sites you will find the pain of your persona, the current pain, so, you will find doubts there that you may never have imagined addressing on your blog.
And, perhaps, they have no search volume, but because it is a relevant question, many people who follow your blog may be happy to have this answer or, sometimes they didn’t even know they had this question and will find out when you post there.
So, finding that is very important. Forum, question and answer site, there you will identify many of the pains of your persona.
Now Quora is arriving in London, it is very important that you keep an eye on him. We produced content about Quora too, talking about how you can use it to really do marketing too, or find these opportunities. Check it out here.
Well, also related to that, another tip you can do, it’s really cool on your blog, it’s always follow the comments inside your blog, inside your social networks and all the media you have, like YouTube, among other things.
Usually people will comment on your videos, suggesting content, presenting their doubts, some things they did not understand so well. So, this is important because then you will have new content ideas and will go straight to solving a specific pain that your persona has.
Well, and to close, there’s another really cool tip, which is you use search within your website or blog.
Well, if you have a search engine inside your blog, you can check the searches with the highest volume, through Google Analytics.
Look, when we do a search within content marketing, this URL appears. You see that there is a little detail there that every search we do will have this same tag?
Yes, you can use these characters and put them inside Google Analytics and then you will follow all the searches done on your site and those with higher volume. From this you will see which topics you should address more.
For example, here on our blog we see that there is a huge incidence of searches for Instagram. So, we know that it is legal for us to approach more and more topics related to Instagram, because it is a necessity, it is something that our audience wants.
And if you don’t have a search tool on your blog, put it. This is essential, both for your reader’s navigation, and for you to have this number, this data, what people are looking for on your site, and make content to respond to their need.
That’s it, guys. I hope that today’s tips will help you to think about more and more themes for the blog and that you will never saturate these keywords, but are always thinking about new ideas to keep your content strategy spinning with more and more content.
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