what types and main creation tools – WAU

Wireframes are excellent for making your website or application a success. After all, to prepare any project you need planning. And you can do that even with a pen and paper.

You must remember what websites were like in the 90s, full of flash animations and colorful elements. It was a total mess. Fortunately, today companies have been concerned with the user experience. The interfaces are usually cleaner and more elegant – and wireframes are one of the reasons for this evolution.

Amateurism is less and less present in digital media. We know well that a well-structured website or app is essential for good results on these platforms. If there is any doubt, just open Google Analytics and check the performance indicators.

It is clear that we cannot give a breach to the errors and only then fix them. Planning is just that, isn’t it? So, if you still don’t know what a wireframe is and its importance for a successful web project, this text will be of great use.

Do you want to take another step on your journey in Digital Marketing and discover the world of wireframes? Keep reading and check it out!

What is a wireframe?

Also called by some prototyping professionals – although it is a more comprehensive term – the wireframe is a prototype of a website or application page.

This means that, before preparing the layout, a kind of draft is created. That way, we can see how the final product will look. If something is wrong, you can adjust the sketch as many times as necessary.

Soon, the wireframe serves as a guide to assist with page layout. Despite being widely used at the beginning of each project, it can also be of great use when changes need to be made – such as the implementation of new functionality in the company’s app.

There are several ways to create a wireframe: you can even do it on a sheet of paper or use editing software. The most important thing in this case is not the tool, but the idea and the execution.

What is its importance for creating a project?

Imagine that you have a company that develops websites and has just closed a deal with a client. You go there, do the briefing and execute the project according to what went on at the meeting. Arrives at the time of delivery, your customer says he didn’t like anything and asks to redo it from scratch.

This situation is quite uncomfortable, but it happens frequently. By preparing wireframes before delivering the finished project, you avoid this type of inconvenience that generates expenses and delays. Even because it is much easier to change the outline of the site instead of it already ready.

The client is also more relaxed when participating in the stages of the project. Thus, he is sure that there will be no unpleasant surprises ahead.

Often, what we imagine is not so good after execution. You have to put it on paper and test it to validate – or reject – the initial idea. There are several tools for creating wireframes that allow these navigation tests.

With the outline ready, you can make everyone involved, such as web designers and programmers, have the same vision of the project. In other words, there will be less noise in the communication.

Know that you have few seconds to gain the attention of a visitor who enters your site for the first time. If he feels uncomfortable or does not find the information he wanted, it is very likely that he will not return. So, there is no room for errors.

What to consider when creating a design?

Although the idea of ​​wireframe is something simple to get the project started, some care is still needed. When your planning is well executed, when it comes to getting your hands dirty, everything flows naturally. See below some important points for the creation of the prototype of your website / application!


The first step is to do a briefing with the client. If the project is for your own company, you still need to gather all the information in one document to guide your actions in the elaboration of wireframes.

UX (User Experience)

In addition to considering the most important points raised by the customer, it is essential to take into account the user experience. Sometimes, that giant company logo on the home page can generate rejection by visitors.

The ideal is to do some usability tests even on your wireframes. To do this, you must call someone who is not involved with the project, ask them to take some actions and see how it goes without any help.

Remember that it’s not enough to have a beautiful website or app, it needs to be functional. If it fills users’ eyes, but is not intuitive, it is better to redo your project.

Positioning and colors

It is fundamental hierarchize the information according to the purpose of the site. A pizzeria website where the focus is on delivery, for example, should leave access to the menu in a place that is easily found by consumers.

The size of the elements, their positioning and colors influence this issue a lot. The structure of a page, in general, is formed by a header, a body and a footer. These divisions will be your guide for placing the buttons and all information.

The colors must be harmonious and have contrast so that the information is easily seen. One way to achieve a good match is through tools, such as Adobe Color. However, if it is for a company that already has a well-crafted visual identity, this is what you should be based on.


Throughout the creation process, it is highly recommended to request feedback from both your client and your team. When you’re immersed in a job, most of the time you can’t see the problems that are under your nose.

The more heads think together, the better the result. So, instead of putting all the work on the back of just one person, the ideal is to make the process collaborative. It is not because someone is from the service that they cannot get involved in the design process.

What are the main types of wireframes?

As we said earlier, you can create your wireframes with paper and a pen or use some digital tool. The ideal is to use the resources together to achieve a good result.

That is, you make a draft on the sheet and pass it to the computer, where it will have more functionality. Check out the three main types of wireframes below!

Low Fidelity

This is the simplest model of all. Usually, it is done manually, without colors and not much detail.


It is the middle ground between the low and high fidelity model. In addition to the organized visual elements, simulating a page, you add captions and descriptions.

High Fidelity

The high-fidelity model is the closest to the final version. Here you should use some software that allows interaction, such as clicking on the buttons.

As we are talking about wireframes, they don’t need to be as well developed as the finished version of the layout. The central point is clearly show the entire structure of the final product – otherwise, the concept of creating an outline and speeding up the process would be lost.

What tools to use for creating a wireframe?

There is not just one program that surpasses all, each one has its own peculiarities. Check out some of the best we can find on the market!

Adobe XD

We couldn’t leave out an Adobe product when it comes to editing, can we?

You can very well use Photoshop or Illustrator to create a wireframe, however, there is a software for that: Adobe XD. For those who already subscribe to the full Adobe package, this is ideal.

Price: free for just one project or from R $ 43.00 / month.


This is one of the most popular creative tools among professionals in the field. One reason is that Axure has several features. Excellent if you want to test your site’s navigation.

Price: from U $ 29.00 / month or U $ 495.00 in the lifetime plan.


Although it is not exactly a tool for creating wireframes, it is a great option to create flowcharts and diagrams before the elaboration of a project. Lucidchart has more than 15 million users and has the option of paying for free or paid, but the value is quite affordable.

Price: U $ 9.95 / month in the annual plan.

Ninja Mock

Its look is quite peculiar, the elements created in Ninja Mock look like they were drawn by hand and there are no advanced interaction features. Therefore, we can consider that it is a low fidelity tool. Its great advantage is that it is very easy to move – suitable for the beginning of a project.

Price: from $ 10.00 / month


Are you not very familiar with the English language and prefer a tool in London? Then, Hotgloo is the right choice! This falls into the “high fidelity” category, as the prototypes are fully interactive.

Price: from $ 12 / month, but you can try it for free for seven days.


If you want something more minimalist, intuitive and easy to move around, consider using Wireframe.cc. Here you are faced with a blank sheet to create geometric shapes, insert texts, lists, notes etc. Just click on the options, drag to the screen and resize the elements.

Price: from U $ 16.00 / month or U $ 144.00 / year.


Canva is already well known by novice designers for the ease of creating images for posts, pamphlets and cards. What few know is that it is also possible to create wireframes using this tool.

Price: free for 30 days or from U $ 12.95 / month to have access to all tools.


Finally, we chose a completely free tool. And that is not why she is no longer good – far from it. The InVision interface is very beautiful, has interactive elements and allows you to take notes for your team to access.

Price: free.

As you can see, creating wireframes is the best way for your project to succeed. It doesn’t matter if you are going to just use paper and scribble the prototype of an application or pay for a complete tool, the only thing you should avoid is not having a plan.

Do you want to go deeper into the subject? So, read our post on information architecture! In it, you will understand more broadly the development of websites, applications and software.