Who is Rand Fishkin, what is his story and how did he found Moz – WAU

If you’re interested in or know SEO, chances are you’ve heard of Rand Fishkin. He is the founder of Moz, one of the most respected companies in the world in SEO, and a reference on the subject for many years. More than that, however, Rand proved to be a leader and entrepreneur worthy of […]

If you’re interested in or know SEO, chances are you’ve heard of Rand Fishkin.

He is the founder of Moz, one of the most respected companies in the world in SEO, and a reference on the subject for many years.

More than that, however, Rand proved to be a noteworthy leader and entrepreneur, and his career brings us valuable lessons that we can apply in our daily lives.

Want to know what’s behind the success of this SEO guru and how his achievements can help your career? So come on!

Who is Rand Fishkin?

Rand Fishkin is one of the biggest names in SEO today. He is the founder and former CEO of Moz, one of the largest companies in the world in SEO solutions, as well as a reference in the production of content on the topic.

Rand uses the title of “Moz magician”, and features an irreverent style and the ability to explain complicated topics in a simple and understandable way.

These qualities helped him to stand out as an entrepreneur and make Moz evolve into the giant he is today.

In addition, another brand of the “magician” is his pair of yellow sneakers, which he wears at all conferences and events he has participated in since the beginning of his career. The goal? Be recognized easily!

The “Moz magician”

In reference to the famous film “The Wizard of Oz”, the title of the SEO guru gives an idea of ​​the credibility he has in the digital marketing market as a whole.

But what led to so much recognition and made him become a real influencer, reaching 373 thousand followers on Twitter and 22 thousand fans on Facebook?

See some of the ways that the “Moz magician” used to stand out:

Content production

We can say without fear that if it weren’t for the production of content so refined, Rand would hardly have so much recognition today.

In addition to being the creator of the SEOMoz blog, which later became the company, he continues to contribute regularly with relevant materials.

Perhaps the best known today is the Whiteboard Friday series, in which he explains advanced SEO concepts in easy-to-understand videos.


Rand is also a co-founder of Inbound.org, a marketing community with more than 200,000 participants.

It all started with an article he wrote, talking about the idea of ​​building a kind of Hacker News (a famous community of entrepreneurs) for marketers.

A year later, with the help of Dharmesh Shah, from Hubspot, the project got off the ground and continues to grow today.


Rand Fishkin is a constant presence in the media, mainly due to his successful role as an entrepreneur. Because of this, he has received several mentions in well-known publications, such as:

  • Businessweek;
  • The Next Web;
  • Inc 500;
  • Forbes;
  • among others.

Not to mention the many interviews and articles on recognized blogs telling Rand’s success stories involving Moz and his role in the company’s growth over the years.

The history of Moz

Moz is today a reference when it comes to SEO, and has several solutions that help from small local businesses to large corporations.

The question is, how did it all start? What did Rand do to start such a successful business, when there was not even that much demand for SEO yet?

We can say that it all started with the identification of a need. A web design professional, Fishkin was already familiar with the importance of having a website at the top of search pages.

So in 2004 he created a blog, which would become one of the biggest on the subject in the world, called SEOMoz.

His ability to explain complicated concepts in a simple way, his experience in dealing with companies that needed to invest in SEO in the right way and the ever growing demand for these services resulted in a new business: a consulting business.

After a few years, this business went through a transformation again, and became a company of products focused on SEO.

Moz.com received a few rounds of investment, being put on the Inc 500 list, at position # 334, and considered one of the best companies to work for in Seattle.

Products and tools

It is impossible to talk about Rand’s figure and not to highlight some of his main contributions through Moz.

You may already be familiar with the company’s tools and products and even use some of them on a daily basis.

But in any case, see the complete package of solutions currently offered and how they can help you further in your marketing and SEO efforts:

Moz Pro

Moz Pro is the company’s most complete product, and it declares itself to be the complete set of SEO tools, perfect for increasing the visibility and ranking of a website.

Among the tools that are part of Moz Pro, we find:

  • ranking analysis;
  • keyword research;
  • access and evaluation of relevant links on the web;
  • SEO analysis;
  • page optimization;
  • traffic reports;
  • and much more.

Moz Local

Local SEO has been increasingly important to gain the attention of customers who are physically close, and Moz again understood this trend when launching Moz Local.

The purpose of the product is not only to make use of the local search resources available on search engines, but also to maximize your online presence.

The product even has features like reputation monitoring and integration with services like Google My Business and Yelp.

Keyword Explorer

This is a free tool from Moz designed to help you discover the best keywords to prioritize in your SEO strategy.

The full version, in which you can create, import and export keyword lists, is only available to Moz Pro customers.

Mozscape API

Through this API you gain access to Moz’s vast collection of metrics and URL data, and use them for a multitude of projects and tools you want to develop for your business.

Options include limited free access or several paid plans with a wider reach to the company’s library.

Open site explorer

Like Keyword explorer, this feature is partially available for free, with its full version available only to Moz Pro users.

With it, you can search any URL on your site and find the backlinks made to it and even potential health risks for your SEO.

SEO Toolbar

Available for now only for Google Chrome, the most complete SEO taskbar today serves to perform competitive analysis and build a really efficient link building strategy.

The information is presented in a simple but complete way, with everything you need to make good decisions on a daily basis.

3 lessons you can learn from Rand Fishkin

Like every leader and entrepreneur, Rand Fishkin did not arrive where he is by chance or without going through difficulties. With that in mind, we can learn several lessons that made this figure so admired.

See x practical lessons that can help you on your own entrepreneurial journey (and in life):

Be ahead of the market

Rand was ready to use his experience with web design to educate the market, which at the time was still new and unknown, which resulted in the creation of a niche market.

The creation of a blog about SEO was decisive in the birth and growth of Moz as the main company in the market.

It is essential to stand out

The yellow sneakers, the funny hair and mustache, the way of teaching, all make Rand Fishkin an outstanding figure in the market.

These details show something obvious, but which he showed to understand perfectly since the beginning of his career: it is essential to stand out from the rest.

Whatever your way of doing this, find a differentiator and ensure that it is positively recognized on his behalf.

Prepare to make tough decisions

When Rand went through a difficult period of depression, he knew it was time to leave his position as CEO of Moz and leave someone capable of running the business as he deserved.

After resolving his personal battle, he returned better than ever to play his role as the beloved “Moz magician” for which he became known.

The lesson: be prepared to make difficult decisions, it can make all the difference for both the future of your business and your life.

Taking a closer look at Rand Fishkin’s career teaches us valuable lessons about digital marketing and how to lead a successful career: the secret lies in understanding market needs, preparing well to meet them and finding ways to get out of the commonplace and stand out.

Rand Fishkin’s departure from Moz

In a statement made in its social networks, Rand Fishkin informed his departure from Moz – remaining as the largest shareholder, owning 24% of the company’s shares.

After a 17-year career, and for 7 years (from 2007-2014) he served as CEO, Rand now bets on new projects.

SparkToro, Rand’s new platform, is focused on a different market than the “Moz magician” was, with a footprint focused on influencer marketing and market intelligence analysis.

The software proposes to understand the behavior of a certain audience. For this to be possible, the platform will help to discover which content is most consumed, which influencers are most recognized in the respective niche and which channels have the most engagement with the public.

In addition to the new product that, according to Rand will be launched soon, the SEO master wrote the book Lost and Founder: A Painfully Honest Field Guide to the Startup World. The book has the most diverse teachings based on companies and founders who made mistakes and, from them, learned for future generations of Silicon Valley.

Finally, Rand says he will continue to appear on the famous Whiteboard Friday channel. He will also play some internal projects and promises to announce a great product that was not released before he left Moz.

We are very much looking forward to Rand Fishkin’s next steps, especially with the new product bet to solve problems in the field of influencer marketing.

And if you are also curious, follow with us upcoming news of the great name of SEO and leave your comment of what you thought with your departure from Moz!