Who needs a master’s degree in Digital Marketing? – WAU
This is a question that normally a professional asks when he is aware that he needs to improve his performance. If you are trying to fill this gap and have doubts if the Master in Digital Marketing is the right path for you, keep reading this post until the end. After all, this is a doubt […]
This is a question that normally a professional asks when he is aware that he needs to improve his performance.
If you are trying to fill this gap and have doubts if the Master in Digital Marketing is the right path for you, keep reading this post until the end.
After all, this is a question that many have, especially if they already work in the area of communication and need to adapt to the emergence of new media.
The main reason for this to happen is the fact that the learning reference for many people is still in universities.
However, in this text you will understand that, just as digital marketing has opened up a world of possibilities to carry out your work, the internet has also significantly changed the way we inform ourselves and seek to improve ourselves.
Therefore, to make the best choice, you must be aware of a few points:
Keep in mind what you seek
The first point to think about here is the reason why you are looking to major in digital marketing. This will directly influence the next steps.
If you want to have the basics of marketing and prepare to start thinking in a more commercial way, more traditional courses may be a good choice for this case.
In this case, you will have a general idea of the importance of digital marketing and you will not necessarily learn the skills.
In addition, we cannot disregard that having a diploma beyond graduation is a factor that weighs when hiring.
That is, it still has some prestige. Therefore, depending on your industry, having this qualification can really be very important.
On the other hand, if you already work in the area, but feel that you are lagging behind and want to update yourself, maybe it’s more interesting to look for other resources that teach in a more practical and applied way.
And that, most of the usual universities will not give you.
First, because in the world we live in, information is updated every moment. Traditional school courses are unable to keep pace with these changes, for several reasons.
One way to analyze whether that university can serve you is to see if it is connected to digital culture. If it is active on social networks, for example. Taking a look at the areas of expertise of teachers is also a good thing.
If they are in the digital marketing sectors of large companies today, there is a good chance of adding this experience to classes.
Understand that references have changed
Currently, the number of people connected to the internet is approximately 3 billion people. This represents in practice a growth of almost 1000% in the last 15 years.
In addition, companies are reconsidering the real importance of investing in marketing and have been increasing the budget for this. Therefore, opportunities in the sector are growing more and more.
Certainly, even without having this data, you may have already identified on a daily basis the need to graduate in some kind of specialization in digital marketing.
In addition, you have also realized that there is no point in thinking about this reality with the same eyes as before, when you started studying and working.
The world is different and understanding that the transformations in our way of being are broad and affect us in all areas of life, is a good step to make a good choice.
Find out how the Master in Digital Marketing works
As we have seen, it is possible to operate in this market without certification. However, acquiring something that validates that you are an expert in fundamental subjects such as SEO, Email Marketing, Social Media, Marketing and Web Analytics is a great advantage and can open doors.
For the digital marketing master’s degree, you will need to have an undergraduate degree in order to be part of it. The main purpose of a master’s degree is to deepen what you have learned in your bachelor’s training.
In addition, this is an area that will serve professionals who wish to enter an academic career as a researcher and also as a professor – a qualification that only the master’s degree will give you.
How a Master’s Degree Works
To be part of a master’s degree, some skills will also be required, such as:
- pass a selection process with a good research project;
- having time available to devote to studies beyond class hours;
- verify the possibility of scholarships or funding for the master’s degree;
- taste for studies and research skills;
- interest in teaching.
The duration of the course may vary from institution to institution, but on average it is scheduled for two years. However, it is necessary to keep in mind that this workload will not necessarily include hours of class.
But much more a student’s own commitment to reading, research, participation in events that discuss the subject, etc.
The selection process is more demanding than specialization courses in general. It involves general knowledge tests, English tests, face-to-face interviews and the elaboration of research projects.
There are a few points that can be highlighted for you to be successful in this process:
- read the notice very seriously and pay attention to all the requirements, since each institution has its particularities and ways of evaluating;
- plan your project calmly and to do so build on other projects already published by alumni of that course. This is important because you will be able to perceive some specific characteristics required by that master;
- research previous selection processes, they do not usually change much from one year to the next, so the chances of you being prepared for what comes are great.
Finally, for the completion of the training, it will be necessary to prepare a Course Conclusion Paper (TCC) with the presentation and analysis of the results of the research carried out during the two years of teaching.
This work is submitted to a panel of teachers who will examine whether the student is eligible for certification.
Discover other alternatives
Therefore, in order to make the best choice, it is essential that you understand the current situation. There is no right path, there is only one that will be more aligned to your purpose.
Currently, for example, it is possible to learn anything without the need for intermediaries such as a school or a teacher, for example.
Even so, if a teacher is still important to you, there are important and reputable specialization courses on the market, which can be taken remotely or not, such as courses at Websites Are Us University.
In addition, there is a large portion of professionals working in digital marketing who have learned in practice. This because there are no closed formulas of what can or cannot be done, there are countless possibilities.
What there are are tools and if you strive to learn as much as they can give you, you can stand out.
Another alternative is the official Google courses, for example.
As it is in their interest that most people use their ad platform, they take certification tests constantly, in addition to teaching classes completely free of charge.
Facebook, on the other hand, holds free face-to-face events in the main capitals of the country so that people can train and learn how to use the platform’s marketing resources.
That is, there are many possibilities being presented, you just have to go after it and stay tuned in what happens.
It all starts with you
Whichever path you choose, a university course or a specialization, or even learning on your own, know that your best ally is yourself.
If it is really in your interest and goal to learn about digital marketing, you can do it with some effort.
These were some topics that we consider to be essential to keep in mind before choosing whether the digital marketing master is really the best option for you. If your life goals are aligned with the purpose of this training, go ahead!
If this content was relevant and you want to get deeper into issues related to your career, get to know courses that will truly train your skills from practical knowledge, get to know better Websites Are Us University!