Why are the costs of Facebook Ads, Google Adwords and Twitter Ads rising? – WAU
After analyzing the market well you wonder why the costs of Facebook Ads, Google Adwords and Twitter Ads are increasing? And did you also notice how competitive the market is, demanding that your digital marketing strategies have more campaigns in the future? This achievement has been an escape valve for many entrepreneurs, through the […]
After analyzing the market well you wonder why the costs of Facebook Ads, Google Adwords and Twitter Ads are increasing? And did you also notice how competitive the market is, demanding that your digital marketing strategies have more campaigns in the future? This achievement has been an escape valve for many entrepreneurs, through PPC (Pay Per Click).
Without a doubt, many marketers have come to notice the abundance of PPC ads that are running every day. You don’t have to be any expert to notice this growth. Just perform a small search through the search engines and you will soon be bombarded with numerous ads based on your search terms.
But do you know what differentiates one ad from the other? Which ones cost more and which ones cost less? Do you know which one offers the best results? The answer is simple: everything will depend on the performance and the analysis of the result of each of these ads.
Why are ads getting more and more expensive?
If you are a good professional and are in the market, you may have started to notice that the advertising tools are getting a little more expensive than normal. This is due to the great competition between companies. And these tools, in addition to wanting to provide only an increasingly improved consumer experience to their users, also want to profit from it, and this is the way they found to combine the useful with the pleasant.
Many of these advertisements on social media and through search engines are used in the most diverse types of digital marketing strategies practiced by large companies. If you compare it to other global markets, the cost remains low, but small and medium-sized companies need to rethink the way they use them, in order to make their marketing more and more effective, without losing money.
This scenario is already constantly changing, and the data shows that the price trend is to increase further, requiring marketers to consider these changes as an opportunity to invest even more in the planning, execution and distribution of their content in the online environment. .
In a recent study, Hubspot pointed out that, in general, most London companies do not tend to spend a lot on marketing, regardless of the size of the company. The data showed that 70% of these companies and that have less than 25 employees intend to invest less than R $ 100 thousand reais, and 54% less than R $ 25 thousand reais.
That’s where the big question is: since this budget is getting smaller, it is important that companies rethink their strategies so that they can spend every penny wisely, knowing how to recognize the growing costs of each network and campaign.
From now on, try to carefully examine your PPC campaigns, as much as they are still relevant, the investment in this strategy should be made even more carefully.
How to profit from keywords?
Try to select the best keywords for the product or service you want to sell through online advertising. Once you’ve selected several of them to work with, don’t forget that less popular keywords can also be targeted to your potential customers, but at a lower price per click.
After the campaign is launched in the air, wait for it to reach and go all the way until you can carefully analyze the result of the clicks. Point out which keywords are attracting the most visitors, and whether many of them are subscribing to your channel, or even buying products and services from your company.
The key is to focus on the keywords that are generating the most sales, not the ones that attract the most visitors.
Nothing is immeasurable, everything is measured
If you are familiar with Google Adwords, you know very well that the competition is running as fast as you are after the same keywords in order to leverage your positions in the search ranking.
This is undoubtedly causing Google to raise the price of Pay Per Click for that keyword. However, this is just the beginning of it all in London, where in fact the PPC still remains one of the lowest prices, when compared to other parts of the world, where the values are increasing.
Those who work and invest in digital marketing know that this is a market where only the best win, and it is necessary to further strengthen their online presence with quality content and campaigns, investing considerable values in these tools.
This means that, fortunately or unfortunately, the trend is for these prices to continue to rise.
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