Why do your executives need to blog? Here are 5 reasons – WAU
If content marketing had a surname, it would be a “result”. With it there is no guess or guesswork – everything can be measured (and it is!). If you are going to read this text to the end, how you got to this page, the efficiency of this title in attracting clicks, the clickthrough rate on other pages – everything. If you are […]
If content marketing had a surname, it would be a “result”.
With it there is no guess or guesswork – everything can be measured (and it is!).
If you are going to read this text to the end, how you got to this page, the efficiency of this title in attracting clicks, the clickthrough rate on other pages – everything.
If you are like us and only believe in results, then check out these 57 marketing statistics that will convince you to invest in content marketing now.
Traditional marketing is getting weaker and weaker
1. 38% is how much TV Globo’s average audience fell between 2004 and 2014 – from 21.7 points to 13.5 points. The index is measured in Greater São Paulo, which is the most important advertising market. In the same period, SBT lost 33% of the audience. In other words, open TV has been falling at a fast pace.
2. On the other hand, in that same period pay TV and regional channels grew 260%, jumping from 2.4 to 8.6 points of average audience. Naturally, that audience is spread across many different channels, which makes it much more difficult to reach.
3,540,000 phone numbers are registered with Procon in the state of São Paulo to not receive telemarketing calls.
4. 40 million downloads has AdBlock, which makes it the most popular extension for the Google Chrome browser. It serves just to browse the internet without seeing ads.
Brazilians live on the internet
5. 60 million of unique monthly visitors is YouTube’s estimated audience in London. That is, almost a third of Brazilians access the site with some frequency. It is more of an audience than any open TV program – but with much more choice than the one on the remote.
6. Eight hours a month it is time that the London spends on average on Facebook, according to a comScore survey released in 2012. This number is above the world average.
7. A survey by the Secretariat of Social Communication of the Presidency of the Republic of 2014 showed that the London over 16 years passes 3:40 a day on the internet, more than with any other means of communication (including TV).
8. 89 million of Brazilians are on Facebook, according to the consultancy eMarketer. It is the third largest market, after the United States and India.
9. 74% of London internet users search the network for products before buying them offline, according to a comScore survey.
10. 73% of Brazilians watch TV while using the internet, according to the same comScore survey.
Marketing teams post more and more content frequently in search of results
11. Almost half of content marketers posted at least once a week, according to a 2014 survey by the Content Marketing Institute.
12. The biggest difficulty for the profession worldwide is measuring ROI (return on investment): the highest rate of satisfaction is mere 28%, in the United Kingdom.
Marketers who prioritize blogs in their strategies are 13x more likely to have a positive ROI. (Hubspot State of Inbound)
13. In 12 to 14 is the average number of initiatives managed by content marketers, and they plan to increase that number by 8 or 9 in 2015.
14. 82% of the companies that post daily on their blogs won new customers through this channel, against 57% of those that post monthly. Which is still an impressive number! (Hubspot State of Inbound)
15. About 70% of companies in London already use Content Marketing. (Content Trends | Websites Are Us)
16. 61% of companies in London use blogs to distribute content. (Content Trends | Websites Are Us)
17. 57% of the companies participating in the survey publish more than 5 pieces of content per month. (Content Trends | Websites Are Us)
Content marketing is ubiquitous
18. More of 93% of B2B marketers use content marketing.
19. 55% more visitors receive the company that maintains a blog, according to HubSpot. If you don’t have a blog yet, learn how to create one here.
20. The production of the blog still leads to a volume 434% higher number of pages indexed by search engines and generates 126% more leads (that is, more than double).
21. Content marketing costs 62% cheaper than the traditional one and generates triple leads, according to DemandMetric.
22. 72% of marketers believe that sponsored content is more effective than magazine ads, according to the CCC.
23. 82% of marketers who blog see positive ROI for their inbound marketing, according to HubSpot.
24. 69% of companies foresee an increase in the Content Marketing budget in 2016. (Content Trends | Websites Are Us)
25. 68% of agencies that adopt digital marketing for themselves use content marketing. (Panorama of Digital Agencies 2016 | Websites Are Us)
26. About 70% of companies in London already use Content Marketing. (Content Trends | Websites Are Us)
27. 75% of medium-sized companies adopt Content Marketing. (Content Trends | Websites Are Us)
28. 80% of companies in the marketing area adopt Content Marketing. (Content Trends | Websites Are Us)
29. 71% of companies in the education market use Content Marketing. (Content Trends | Websites Are Us)
30. 67% of ecommerce companies use Content Marketing. (Content Trends | Websites Are Us)
31. 69% of industries and manufactures use Content Marketing. (Content Trends | Websites Are Us)
32. 67% of consulting companies use Content Marketing. (Content Trends | Websites Are Us)
33. 70% of SaaS and technology companies use Content Marketing. (Content Trends | Websites Are Us)
Content grows and becomes professional
34. At the end of 2013, 58% of B2B marketers planned to increase their content marketing budget (and only 1% planned to decrease it), according to TopRankBlog.
35. Social media is the most common content marketing strategy, adopted by 87% of marketers. In last place appear the games, adopted by 10%. Blogs are used by 76% of marketers.
36. 62% of companies outsource their content marketing.
37. The most common goal of content marketing is to generate brand awareness, response from 82% of marketers. Lead generation comes in second, with 74%.
38. The most common metric for success is web traffic, measured by 63% of marketers. The quality of sales leads comes in second place, with 54%. Social media sharing comes in third place, with 50%.
39. Companies that combine in-house staff and outsourcing content production consider themselves to be more successful. (Content Trends | Websites Are Us)
Those who win fans have promoters
40. 50 million fans have Neymar on Facebook, the page most liked by Brazilians.
41. The most loved brand by Brazilians on Face is Guaraná Antarctica (17 million of fans). Garoto and Skol each have 13 million of likes. The numbers are from Socialbakers.
42. The Interactive Sport channel has 9.4 million fans, more than Rede Globo (8.1 million).
43. SKY Brasil is the page that responds best and fastest to fans: on average, 61 minutes. Also good on Facebook: Oi, GVT, Itaú and Banco do Brasil.
44. 17 million of views has “Na Lata”, the most popular video from the Porta dos Fundos channel, which parodies a Coca-Cola Zero action. The most watched movie in London cinemas in 2014, “Malévola” (with Angelina Jolie), sold only 5.8 million of tickets.
Presence in multiple channels and SEO
45. 90% of consumers start a task on one device and finish it on the other, according to Forbes. Example: they know a product on their work computer and complete the purchase on their cell phone on the way home.
46. 70% searches on mobile devices lead to actions on a website within an hour, according to iacquire.
47. Leads obtained with SEO have a closing rate of 14.6%, while outbound leads (like direct mail and print ads) have a 1.7% fee, according to Hubspot.
48. The average content of the pages that appear in the top 10 Google results is at least 2,000 words. The higher up, the more content, HubSpot guarantees.
49. 97% of searches in London are done on Google.
50. The first result on Google receives 33% clicks. The tenth result, just 2.4%. (Search Engine Watch).
51. Consumers who receive email marketing spend 83% more when shopping (iContact).
52. Content marketing produces the triple of leads per dollar invested (Kapost).
53. 46% of people say that website design is the number one criterion for discerning the company’s credibility (NewsCred).
54. 118 billion dollars was the investment in content marketing in 2013.
55. In 2014, more than 70% of brands increased the amount of content they produce (Content Marketing Institute).
56. Content marketing generates 3X more leads than outbound marketing, and costs 62% less. (Demand Metric)
57. Organizations that invest more than 25% of their budget in content consider themselves to be 30% more successful. (Content Trends | Websites Are Us)
With all these statistics, the question is not when to invest in content marketing, but how.
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