why don’t you leave the place without them? – WAU

Backlinks are strategically placed links in a text to guide the reader to your blog page or website that has content relevant to what you are reading. The aim is to expand the reader’s knowledge and, at the same time, generate quality traffic to the blog.

“Link” represents one of the most used words by those who live immersed in the world of SEO (Search Engine Optimization).

And it is not for nothing, because the internal and external linking of pages blogging is an important strategy to improve ranking on search engines and, consequently, bring a greater flow of visits with its natural findability on the web.

But do you know what the term “backlinks” means? More and more professionals see the advantages of Digital Marketing and enter this medium.

The problem is that some terms can confuse the mind, especially for beginners.

But do not worry. In this post, we’ll explain everything to you.

Are you curious? Check out now what backlinks are and why they are so important to your SEO strategy!

1. What are backlinks

Backlinks are strategically placed links in a text to guide the reader to your blog page or website that has content relevant to what you are reading.

The aim is to expand the reader’s knowledge and, at the same time, generate quality traffic to the blog.

Backlinks can be internal, linking their own pages with relevant content to increase the user’s time on the blog, or external, bringing the reader to a page on another website or blog.

This happens when there is still no relevant content to link on the blog itself and also to improve the ranking of pages indicating sites of authority on the subject.

For example, any link added on another website or blog that directs the user to your content, products and services are called backlinks, and the number of backlinks directed to your blog serves as a thermometer to indicate the level of popularity or importance from the website.

In the past, backlinks were the main metric for ranking a web page.

A page with a lot of backlinks spread across the web had the highest ranking on all the major search engines, including Google, but today things are a little different.

2. What are the existing types of backlinks

There are several types of backlinks in existence and you should know well what each one is for before starting a strategy. See the main ones below:

2.1. Link Juice

These are links that bring the reader from a Web page to any of your articles or the home page of the website or blog, thus contributing to the ranking of the page on search engines.

The link juice is mostly used to improve domain authority.

2.2. Nofollow Links

When a site links to another site, but the link has a “nofollow” tag, the link with it does not happen entirely.

In general, the “nofollow” tag is used to prevent links added in the comments of posts, for example, from serving as backlinks to other sites, once they have questionable reliability.

2.3. Dofollow Links

Unlike nofollow links, dofollow allows all links added to your blog to function as valid backlinks.

2.4. Root Domains Links

Refers to the number of backlinks that reach your site from a single domain. Therefore, even if the site has a dozen links pointing to your blog, it will be considered just one.

2.5. Low Quality Links

They represent low quality links to your blog. They usually originate from website directories, spam sites, pornographic sites and when buying backlinks.

Due to the low relevance of links, they can hamper your effort to improve your blog’s ranking.

2.6. Internal Links

These are links that go from one page to another within the same domain. The internal links allow you to link your own pages with relevant subjects keeping the reader on the blog for longer.

2.7. Anchor Text

The part of the text that is used to make a hyperlink is called anchor text. This type of backlink works well when you are trying to gain authority on certain keywords.

3. Why backlinks are so important for an SEO strategy

Backlinks are important for SEO because some search engines, especially Google, will give more credit to sites that have a good number of quality backlinks (with a high degree of relevance), considering your blog more important than others on the pages of results.

Recommended content
– The Complete Google Analytics Guide
– The Complete Google Adwords Guide
– [EBOOK GRATUITO]: Google Search Console
– [KIT GRATUITO]: Master Google
– Full report: SEO Trends 2018
– SEO: The Definitive Guide to Websites Are Us

4. How backlinks look after the last Penguin update

A lot has changed with regard to backlinks in recent years. There was a time when even low quality links helped to improve the ranking of a website.

But since Google launched its new Penguin algorithm, the entire link configuration has changed. Understand how it was:

4.1. What is Penguin

“Penguin” is actually a series of updates to Google’s search algorithm, which penalize tactics of external links spammers (spam), that is, links obtained in an unnatural way, through purchase and on pages that do not have relevant content, for example.

Now, it is only valid to have backlinks from sites that address relevant topics and have a certain authority on the subject. Still, backlinks must be contextual.

If you have a website or blog about marketing automation tools, for example, and link to sites from different segments (totally off topic), backlinks will no longer be considered.

The goal now should be to receive calls from websites and blogs that have relevance and authority in the subjects covered.

4.2. The number of backlinks still counts

The number of links (mainly external) that are pointing to your pages or content will continue to be used to measure their degree of authority by Google.

However, in this new format, only links from sites that address the same themes as yours will be considered valid for ranking.

So, it’s not just the number of links that is considered, but from which sites they come from.

If your content is indicated by another site with greater authority in the matter, the algorithm understands that this is a quality link and you gain greater relevance.

But, if you receive low quality links, that is, from sites that have nothing to do with your niche, you can damage the blog, putting all your effort at risk.

4.3. Penalties

Penguin aims to penalize all sites and blogs that have a negative influence on attempting to index pages in an unnatural or forced way.

Since it was deployed, Penguin has been severely penalizing sites that use blackhat tactics, that is, ways to circumvent the search algorithm and get better positions on the results pages without applying good practices or any other effort to acquire them naturally. .

The function of Penguin, in partnership with Panda (another important update of the algorithm), is to make the search results more and more satisfactory for the user.

5. How to get backlinks

Now that you know what the backlinks mean and that it is the quality that counts and not the quantity only, the time has come to learn how to get some for your website or blog.

Check out some tips!

5.1. Stop buying backlinks right away

The first step is to stop using services that get links to your website or blog.

With this practice, your pages will be subject to Google Penguim penalties in the future.

Stop right now and start working hard to achieve them naturally.

5.2. Write impressive articles

This is the best and simplest way to get backlinks to your blog.

Tutorials, tips and courses are good examples of content that increases the blog’s potential to obtain backlinks from other sites as a reference.

But remember, the content must be really useful, adding value to the user through practical examples.

Link internally to improve traffic and externally link other authority sites on the subject to gain recognition and likely link back.

5.3. Start commenting on other sites

Comments are excellent, easy and free ways to get backlinks.

Start by commenting on forums and blogs.

Even if they are nofollow, you will be more in evidence being able to get a backlink back for the relevance and the way you approach certain subjects.

5.4. Partner with content

Offer relevant posts to other sites and blogs that have authority on the subject you cover. Even if you are a competitor, you can gain their attention and get good back links.

The opposite is also true. Provide space for other sites and blogs to write to you by linking back to their site.

The union is strength and good partnerships can be obtained to achieve quality backlinks.

Getting backlinks, mainly of quality, is not an easy task. The strategy requires a lot of dedication and patience. However, with these and other effective tactics for getting good backlinks, you will evolve quickly.

We hope that this post will clarify all your doubts about backlinks. What’s more, we want to see you putting these tips into practice to leverage the results of your website or blog in a short period of time.

Take the opportunity to learn about the top 200 Google ranking factors and reach the top!