Why is Vendarketing essential for any company? – WAU
(Click on the player to hear the narration of our post! Leave in the comments what you think) This content is a chapter of the Vendarketing ebook that you can download through this link. Regardless of the size or segment of your company, if you really want to reach the maximum of your potential, vendarketing is essential. […]
(Click on the player to hear the narration of our post! Leave your comments in the comments)
This content is a chapter of the Vendarketing ebook that you can download via this link.
Regardless of the size or segment of your company, if you really want to reach the maximum of your potential, vendarketing is essential.
That’s because it is a tool to increase ROI – Return on Investment – and the revenue of your business.
The idea here is to bring marketing and sales closer together, not only because they tend to be separated by some greater force of nature, but because together they can do much more for any company.
When you prepare your sales and marketing team to work together, you remove the need that exists within these departments to be the “best in the company”, that is, that sector that is indispensable for the business.
But the truth is that both are!
What every entrepreneur wants in his startup, SME or large company is that employees wear the business shirt. They need to work together for growth and this can prove very complicated with any friction between the teams.
Applying Vendarketing in your company means creating a team ready to increase the company’s revenue and the profits achieved.
Understand in detail why:
To maintain cohesive communication with your audience and your customers
The first point whose alignment of Marketing and Sales directly affects is in your communication with your potential customers and clients.
After all, the process starts with Marketing, attracting the best opportunities for the sales team. They create content and other strategies, after which they nurture these contacts with relevant information that takes them to the bottom of the funnel, where they understand how your company can help them.
In all these steps, Marketing is sending messages to the public, educating about their area of activity and arousing their interest in what your company has to offer. Only then does she start chatting with the sales team.
Therefore, a failure in the past message and a misalignment between the teams can cause confusion in the prospect, lack of alignment of expectations and, even if he closes a deal, he may be disappointed with the services generated.
This proves how essential it is that the two teams “speak the same language” and mainly pass on a cohesive message to their contacts. And that will only be possible with the performance of Vendarketing.
To understand business needs
Let’s imagine a scenario in which you have a team of 5 salespeople and the goal of each is to sell R $ 10,000.00 in a given month.
For that, do you know how many leads he needs to make to leads? And for MQLs?
Inbound helps to provide predictability for the business, after calculating the conversion rates of your salespeople you can understand exactly the team needs for everyone to hit or – better yet – exceed the goal.
And Vendarketing enters this aspect contributing to the success of this alignment after all, as one of its main roles is to determine an agreement between Marketing and Sales, your team will know exactly how many leads and MQLs it needs to generate each month so that all goals are achieved .
Summing up: with a good alignment between the parts it becomes increasingly difficult no hit the goal!
To generate increasingly qualified leads
Your Marketing team can do an excellent job: creating a survey for the public, documenting your persona, creating strategies 100% focused on it, having a cohesive funnel, generating leads and MQLs…
But few people have as direct contact with their potential customers as their salespeople.
Each new conversation is a new opportunity to get to know and understand your persona at such specific points that you may not be able to cover just interactions via email, social and blog.
With this alignment – which requires periodic meetings to keep it up to date and working – salespeople have the opportunity to bring new insights into content, formats and channels to the Marketing team to further improve their communication.
In this way, you take advantage of all possible opportunities, fine-tuning the attraction strategy and always having new insights from actions “right from the source”.
To generate more profit
When the implementation of this system is solid and well structured, you integrate all the necessary tools, create a firm and clear agreement (SLA), and make these processes cyclical.
This cycle is called the feedback loop, that is, it is constant and continuous, making actions more and more effective and making sales and marketing even closer.
This is one of the biggest secrets to increase your company’s ROI and is what makes Vendarketing so important for the business.
After all, if the opportunities generated are better, better worked and more and more educated, you can generate even more sales, without making any major investments, which increases the return on your Marketing actions and also the conversion rates from prospects to customers.
If you want to check out the rest of the ebook and how to apply Vendarketing to your business, be sure to check out our full ebook: