Why WordPress is the best CMS for SEO – WAU
WordPress is the best CMS for SEO. This statement is based on research, not intuition. A recent study showed that sites based on this system are the majority among the first results on Google. Want to know the factors that lead to this result? Read on!
You set up your website, defined the persona and started producing quality content. Still, your page doesn’t rank among Google’s top results, which begs the question: what’s missing?
It may simply be that your CMS does not offer all the functions necessary for your SEO strategy. Yes, it does matter. Therefore, choosing the best content management system is fundamental to your results.
Recently, a survey analyzed the 10 best ranked results in the SERPs of 10,000 keywords, giving the verdict: WordPress is the best CMS for SEO. In the study, it was concluded that 45% of the sites in the top 10 of their niches are based on the platform.
But, after all, what factors lead to this result? That is the question we will answer throughout this article. Check out!
Ease of working on SEO On Page
As we know, SEO is an acronym for Search Engine Optimization, which can be freely translated as Search Engine Optimization.
Its main function is to make a page rank among the first placed in search results on mechanisms such as Google, Yahoo, Bing, among others.
In view of this, the intelligent use of keywords is essential. Knowing which terms are most searched for by your persona allows you to insert them into your content, increasing the chances of attracting them to your site.
However, defining the word to be used is only the first step. To get real results, you need to work with SEO On Page and Off Page, which involves several factors.
That’s where the importance of WordPress comes in, which is known to facilitate the use of important resources for the strategy. We will talk about some of them below.
To determine the ranking in the SERPs, the responsible algorithm takes into account several factors, with the main objective of optimizing the reader experience.
For this reason, it is important that your content is clear in relation to the subject that will be addressed. This clarity is essential for the understanding of the person who is conducting the research and, therefore, counts for the definition of the position in the ranking. Unlike other options, WordPress makes this process more intuitive, making it easier to execute.
It is possible to easily define an SEO Title, remembering that it does not match the title of your post or page.
The SEO title appears on the results pages and aims to make your persona click on the link and be taken to the site.
Another point taken into account by the algorithm is the organization of the content, which directly affects its scannability. Disorganized material makes reading difficult and is therefore disadvantaged in SERPs. So, how does WordPress facilitate this sorting?
The platform already has a basis for content, which means that you don’t have to write HTML code to define titles and intertitles. Just use the tags H1, H2, H3 and H4 for the font and font size to be changed, differentiating them from the rest of the content.
Here, it is worth remembering the importance of maintaining a hierarchy in the use of tags.
Do you know when you copy a website address to send to your friend? Even if it comes from a reliable site, this link can have several characters arranged at random, which puts your credibility in check.
On the other hand, if the link is clear and indicates what the content is about, it raises much less suspicion.
On a larger scale, this is what happens to your website URL. If it is disorganized, it will not provide Google with the necessary information about the material contained therein. However, using WordPress, it is possible to structure the URL in a personalized way, even with the inclusion of keywords.
In this way, both Google and the audience find it easy to deduce the subject from their content, increasing traffic and optimizing ranking.
You may be interested in these other contents
What to do after installing WordPress: full checklist – Websites Are Us
Discover 12 tools to optimize images in WordPress
How to uninstall WordPress plugins completely
WordPress templates: 145 free themes for your blog!
Regardless of your goal on the internet, WordPress has a theme for you. With the options available in the tool, it is feasible to style your website according to its characteristics. So, whether it’s creating an online store or launching a blog specializing in a subject, you’ll find it easy to set up your page.
In addition to stylization, the themes are relevant to other subjects. Remember that Google’s algorithm pays special attention to the reader’s experience? One of the variables taken into account is the page load speed. After all, what can impoverish internet browsing more than a website that takes time to load its content?
The theme options provided by WordPress are of high quality and, therefore, allow the site to operate with agility.
Mobile-Friendly is a term that has never been more fashionable. It is used to describe pages – and content in general – that can be easily viewed from tablets and smartphones. The latest edition of the Content Trends survey revealed that 89.5% of people who admit to consuming content on the Internet do so via smartphones.
Thus, neglecting this issue and producing material only for the audience with access to a desktop is a real waste. In WordPress, it doesn’t. Knowing the importance of this issue, the CMS determined that all of its themes must be Mobile-Friendly.
That way, when using the platform, you guarantee that your customers’ experience will be the same, regardless of the device they use. In addition to giving a good impression to the public, this positively affects ranking in search results.
Plugins for SEO optimization
One of the features that draw the most attention to WordPress, in general, is the huge availability of plugins. They are tools that add or modify the functionality of a website. In this way, each user of the platform can customize the website according to their preferences and the needs of the project.
As SEO is one of the most important parts for the success of a website, it is natural that many of the available plugins are geared towards its optimization.
Thus, in addition to the standard features of WordPress, SEO can undergo more significant improvements. In this sense, some programs stand out. We will talk about them below.
Yoast SEO has more than 5 million active users, in addition to an average rating of 5 stars. The plugin offers models of titles and meta-descriptions, facilitating its use even for the most lay user.
In addition, Yoast has a kind of SEO quality assessment. It works like this: when producing content, you define the keyword and inform the plugin.
From there, it performs a check on all material, indicating points that need to be optimized.
In this way, you avoid errors such as low scannability, repeated URLs or the absence of key terms in strategic locations, such as the title, intertitles and meta-description.
SEO Ultimate is a very versatile plugin, allowing the export and import of data from different sources, even from other programs. One of its main attractions is the automated generation of internal links.
If you have a Content Marketing strategy, you know that these links are very important to optimize your website traffic. If properly applied, this method considerably increases a visitor’s stay.
With Ultimate, you can define keywords for the program to generate internal links automatically.
In addition, the plugin includes a 404 error monitoring, which is one of the most common in WordPress. This way, you prevent flaws that can negatively interfere with the audience’s experience.
SEO Image Optimizer
We know that images are fundamental elements for the quality of a content. After all, materials containing only texts end up becoming tiring for the reader, who prefers a diverse experience. However, choosing and inserting good pictures in your posts is not even close to everything you need to do.
When analyzing a page, the ranking algorithm considers all elements, including images. Therefore, it is necessary to include tags that tell the algorithm what that figure is about. This work is easily accomplished through the SEO Image Optimizer.
Automatically, the plugin changes the tags of a visual content so that it is better optimized. In addition, it compresses and changes the size of the images so that they do not affect the page load time.
WordPress is the best CMS for SEO for several reasons. As we have seen throughout the text, the platform has resources that facilitate the optimization of content, both on the On Page and Off Page side.
With an intuitive user experience, the CMS offers ease for its users, even beginners, to employ the best SEO practices, either through the features already available, or with the installation of plugins.
And did you like to know that WordPress is the best CMS for search engine optimization? Want to learn about it? Read our article on how to choose the best plugins and optimize your website’s SEO in WordPress.