With its 1 billion monthly active users, Instagram has become the go-to social network for people under 35. As a brand interested in this target, it is therefore essential to be present and to establish its popularity by increasing your number of subscribers.
Unfortunately, posting quality content is not enough to attract all the Instagramers to follow you. As with all social networks, a specific strategy must be put in place that will meet users’ expectations.
Here are 15 tips to increase your number of subscribers.
Tip 1: be present on other social networks
If you have a Facebook and Twitter account, all you have to do is invite your community to subscribe to your Instagram page. You can for example create a post that gives an overview of your profile (like a screenshot or a recently published post) with a CTA button which could say “subscribe to our Instagram account to not miss our new products! “.
Tip 2: Advertise on Instagram
Instagram ads are a good way to gain visibility and engagement. They allow you to reach a target that you have previously identified, who may be interested in your products or services.
The tool is precise and really allows you to target people who might be attracted to a certain type of content, which maximizes the chances that they will follow you later.
Tip 3: Create a universe
On Instagram, it’s all about appearance. It is therefore important to have the impression that a user will have the first visit to your profile. That’s why you have to make sure that your posts reflect a universe unique to your brand.
The most effective strategy is to post the same kind of content with the same composition and the same filters. This creates a harmonious visual theme that will invite users to follow you.
Tip # 4: Post photos that show the backside
Instagram is a great place for storytelling and sharing something other than photos of your products. It’s the perfect place to show your teams, manufacturing processes, to show your values and your DNA.
By posting such photos, you will create an emotional connection between your brand and the public. The goal is to show the human touch behind the account.
Tip 5: publish quotes
When you’re lacking ideas or content, you have the option of posting quotes. They are a good way to engage users easily. They stand out among the photos and are easy to create in Photoshop or Canva.
Of course, the quotes must be able to appeal to your target. They should reflect your brand’s DNA. Posting content that is of interest to your target audience is the best way to get them to subscribe to your account.
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Tip # 6: Post Videos
Instagram’s decision to allow one-minute videos gives your business a great opportunity to create engaging videos about your products and your business. These can be tutorial videos or videos showing the experience of your most enthusiastic customers.
The advantage of videos is that they are more dynamic than images. They are more attractive to users. According to Brightcove, social video generates 1,200% more shares than text and images combined.
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Tip 7: Publish stories
Instagram stories were quickly adopted by users and are now part of any successful social media strategy. They keep you up to date with the latest news from your brand and create fun ephemeral content. Stories have great engaging power.
To encourage users to follow you, you can offer short-lived discount codes that will only appear in your stories.
Tip 8: Tag influential accounts
One of the strategies to increase the number of followers on Instagram is to tag influencers or relevant accounts in your photos. But it’s not about notifying them or drawing their attention to your photo. The goal is for people who follow them to see your photo on their crawl, because Instagram’s algorithm is more likely to find your photos more relevant to their interests.
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Tip # 9: Publish Your Customers’ Content
One of the big trends that has emerged with the advent of social media is the generation of content from fans and followers. This type of content is interesting because it highlights your brand. Users share their experiences through photos.
Posting their content to your account shows that you are close to them. It can make other people want to be featured too.
Tip 10: Respond to comments
Instagram is not a traditional advertising platform. She encourages brands to build relationships with customers. This is why it is important to respond to questions or requests, especially when they show an interest in your brand.
By being pleasant, it gives a good image and you are more likely to win a follower. Be sure to mention the person (@personname) to respond so they can see your response.
Tip # 11: work with influencers
This strategy has proven itself on Instagram and has since spread to other platforms like Snapchat. Concretely, your company connects to an Instagram influencer who is recognized in your sector. For example, if you want to promote your sportswear, you can partner with a fitness specialist or a vlogger.
The content can be published on your own account or on that of the Instagramer according to the specifications.
By establishing this kind of partnership, you will gain visibility with the influencer community. You will also post more diverse content, which will highlight you.
Tip # 12: don’t forget the hashtag
If there is a social network on which you must not forget to add hashtag, it is Instagram. Like on Twitter, they allow you to tag your content with several words attached to the photo. This makes it easier to find your account when someone searches. Of course, the more hashtag you put, the more likely you will appear in the results. But don’t overdo it: putting the hashtag #cat on a shoe photo doesn’t make sense and could actually serve you.
The most effective hashtags are those that represent the spirit of your brand and those that are specific. The more specific you are, the more visible you will be when someone searches for that keyword.
Tip 13: Plan your publications
It is almost impossible to post all the time on Instagram. It takes time and you surely have other tasks to do in parallel. That’s why scheduling posts up to weeks in advance helps keep your Instagram presence on track. Especially when you know that the Instagram algorithm favors accounts that publish regularly.
Tools like Later or Buffer allow you to organize and plan your posts.
Tip 14: Monitor your statistics
To take a closer look at your growth on Instagram, think about investing in an analytics tool, such as Iconosquare or Crowdfire. This gives you information about the people you follow, the people who follow you, and the people you need to follow.
They also allow you to compare yourself with your competitors and see the evolution of the number of subscribers according to the campaigns carried out. Statistics are essential to take a step back.
Tip n ° 15: organize contests
Organizing a contest on Instagram is not only a great way to increase the number of subscribers, it is also one of the only ways to get really interesting information.
You can ask the participant to follow your account, but also to invite others to follow him. You can also ask the participant to fill out a form. This is where it gets interesting because you can then retrieve names and email addresses.
Let’s go !
Now that you have all the techniques to increase your number of subscribers, all you have to do is get started. Remember, however, that growing your community on Instagram should only serve one purpose: to make your social media fans turn into satisfied customers.