Setting up a blog to boost your ecommerce visits is one of the best strategies you can adopt. However, this means the need to constantly publish content and be aware of SEO strategies for better ranking on Google. But it will not be necessary to burn the neurons thinking about what to publish, since we have gathered 20 ideas of blog posts for your website, which you can adapt according to the subjects in your niche. Check it out below and make a list of publications you can plan!

Also, be sure to offer content to your visitors on the blog through the proactive invitations of Websites Are Us.

Tip: See in this article how to make money by delivering content to your audience!

1. Predict future trends

A type of posts ideal for times of transition, such as the turn of the year. In this type of content, you can create a blog post guessing what the direction your market will take in the year to come. What trends should the market take at the beginning of the year? What kind of launch will happen in the following year that promises to shake your area? Which tools will be considered paramount? This is the time to put on the seer’s hood and start your predictions!

Fortune teller

2. “Because I don’t work with X tools”

Although it is not such a good topic for SEO, this is a type of subject that piques curiosity, especially those who are subscribed to your email marketing list. Typically, blog posts indicate tools and practices, so addressing the reverse causes amazement and curiosity.

You can use such a title to create an ironic post. For example, if we created an article “Why we don’t recommend online chat”, we would certainly develop it in a humorous way, citing all the problems that entrepreneurs face for not having an online chat. On the other hand, it can also offer a different view on how to use a tool, explaining how using it differently can bring even more results. Is there any practice that is different from the standard but works? Then show it through a post on your blog!

3. Case study

One of the most common examples, but quite effective. Case studies are practical and factual, that is, they are not just tips and instructions that still need to be tested, but actions that work. For example, in one of our articles we disclose the positive results that the marketing team at Itajaí Shopping acquired when using Websites Are Us to serve visitors to its website.

That is, do not hesitate to create a post for your blog showing how your product or service has helped a customer. Check out our post about Itajaí Shopping by accessing the link !.

4. X things you need to do after [conseguir objetivo Y]

This type of post in list format is quite common and can serve within a series of articles. If you also work in the ecommerce area, for example, you can create articles entitled “10 things to do after putting your online store online” or “10 things to do after creating your Facebook Fan Page”. There are a multitude of posts that you can do just by following this structure.


5. Run tests and publish results

This idea of ​​publication is ideal for those working in areas with a lot of experimentation, such as productivity and the sales area itself. You can create or replicate an experiment, creating weekly posts with your progress. In it, you must show the results, say what were the main challenges and barriers that came along the way. Some post examples within this category:

“30 days accessing email only once a day – how it impacted my productivity” “30 days working just 20 hours a week: was I able to handle the demands?” “One month without carbohydrates – what changes happened in my body?”

6. “Secret tactics to get X benefit” or “X Y tool tricks you probably don’t know”

This is a very popular type of blog post, as many look for tips that no one knows. In addition, this is a headline that attracts the curiosity of those who bump into your post on Google or social media searches. “Secret strategies to attract more traffic” or “10 tips for losing weight that you probably don’t know” are some of the examples of headlines that you can adapt on your blog.

7. Things I would do differently

An ideal type of post if you already have some experience in your market and have accumulated some errors in your journey. In this type of writing, the reader ends up becoming attracted by mistakes, in order to try not to replicate them in their own businesses. You can also address trends that you were unable to predict or that you were completely wrong about.

Texts with the title “10 mistakes I made in the 10 years of my business” or “10 wrong predictions I made for 2018” are contents that you can use. That is, you can make a kind of post similar to the first tip, but revealing errors in past predictions.


8. Questions and answers

Excellent for generating engagement on your social networks and directing your followers to the blog, this type of post can start to be done through a live stream on Facebook or an Instagram story. You can ask your followers the main questions they have about your product, service or career. After receiving the questions, you can create a blog post with all the answers.

9. Write about your industry’s top rumors

Every market niche has rumors. It is not a good idea to publish them while they are not yet confirmed, since depending on the way you disclose them, your credibility may be affected. On the other hand, you can simply comment on the rumor, pointing out that it exists, that there is no confirmation and that it is likely to be true and what impact it may have on your market if confirmed. Remember: you are using your blog not only to sell more, but to establish yourself as an authority in your market.

10. Celebrate your website’s birthday!

Holiday dates are always useful for your blog. Despite being a type of content that can publish only once a year, it can approach the event in different ways. For example, when you complete your first year, you can list the main achievements of your blog. In subsequent years, you can repeat these achievements but also show your goals and even the mistakes made throughout the year. There is another type of blog post that can address this type of date …

11. Ranking of most accessed posts

It is not necessary to do this only on the anniversary of your blog and, therefore, we did not mention it as an example in the previous item. You can do this on a monthly or weekly basis, especially if you already have a constant flow of traffic. You can remind your readers of the main news of the week or the month that has passed, as well as showing which posts were the most accessed. This is a great way to work on your internal linkbuilding.

Read too: The importance of content in customer loyalty

12. Reflections from the past year

Another type of post that is similar to the birthday post or forecasts for the new year, you can create a publication reflecting on the past year: successes, crises, changes in the industry are some of the topics you can address. It is possible to either create an analysis about your business or your niche as a whole.


13. Tips for beginners

Do you work in an educational area? So posts with tips for beginners should be the majority of your blog posts. In this type of article, you can list tips for those who are starting in your area or who just purchased a product in your online store. We ourselves here at Websites Are Us have already published a series of similar articles like this in which we show 4 best online chat tips for beauty salons

14. Lists with unknown facts about your business

A type of blog post ideal for building a community around your brand, as it reveals internal curiosities about your company. This is the type of publication you should use to tell a little bit of your story and create a closer relationship with your audience, so don’t skimp on articles of this kind. Some titles within this category may be called “5 most important things I learned in 5 years of business” or “30 things that nobody knows about my history”.

15. Name well-known personalities

Famous names inspire clicks on social media. This does not mean that you must look for personality to create a post on your blog – but nothing prevents you from doing so! – but be inspired by your unique way of acting or thinking to create a publication. For example, you can create an article showing how Steve Jobs’ way of thinking can help you create marketing campaigns, among others.

16. Comparisons between brands

Ideal for ecommerces that sell products of different brands. You can use your own blog to create comparative posts, that is, comparing the main characteristics of two competing products, creating a link to buy them in your store. Articles like “iPhone 8 vs Galaxy S8” in the cell phone area or Excel vs CRM to manage your business are good examples of comparative articles that you can explore on your blog.


17. How to achieve result X in time Y

Achieving a result over a period of time is a frequently asked question on search engines. With the need to structure a project with deadlines in mind, it is common to look for ways to achieve the desired result and your blog can offer the answer to that.

Titles like “how to get 100 followers on social media in 10 days” or “how to increase my sales by 10% in a month” are examples that you can consider. It is only worth mentioning that it is necessary to test and prove the practice before creating the post.

18. Pillar content

Perhaps the most important of this list is the pillar content, which can be considered a project within your blog. Unlike the other blog post ideas we mentioned here, this type of content must contain an expressive number of words – more than 2000 or 3000, for example – and have the best job in SEO. This post will serve as a gateway to your blog, where you can direct your visitors to other, more specific articles.

This pillar content can be built as a list of about 50 items – like “50 tips for selling more on your ecommerce” – or a complete guide on using a tool. It is worth noting that it is necessary that the post be very detailed and thorough, teaching everything that the visitor needs to know about the subject he is addressing.


19. Tool notes

Another type of content that we discuss frequently here on the blog. Created in a list format – but usually smaller than pillar content – this type of post seeks to help your target audience to know applications or services that can make their lives easier. For example, in this article we offer some free SEO tools to help our audience improve their ranking on Google.

20. End myths!

Play “myth-seekers” and help debunk myths and rumors in your industry. Is there a practice that is frequently done but has never been tested and proven in your market? Research about it and demystify the matter, indicating whether this practice is really worthwhile, whether it should be done in another way or, even worse, if it actually harms anyone who believes it is improving. This is a type of content that can assist you considerably in building your authority.

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Attract visitors with your content and serve them with online chat

Now that you know some of the main blog post ideas you can use on your site, you already have ammunition to make your blog explode and increase the number of visitors to your online store. To serve new visitors to your website, use Websites Are Us as an online chat solution and send them to your email list or to buy on your website. Try Websites Are Us for FREE for 14 days by registering by clicking the link!

And remember, to complement the content of the blog posts it is also recommended that you create a cover image for the published articles. If you don’t have a design team or can’t delegate this task to your team anymore, you can use a tool like Venngage. In it, you will find several models of images that you can edit, adapting the visual identity of the blog, in a very practical way.

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