Do you want to write a welcome email to the customer? Surprise and conquer the consumer with our tips.

If the first impression is the one that remains, it is good to work on the first email that your client will receive from your company. To write a welcome email to the killer customer, which will bring excellent results to your business, you need to take some precautions and follow some good practices. This text is full of them. Ready?

What is a customer welcome email?

It is a message that the customer usually receives after making his first purchase or registering. It serves to welcome and give some information to the customer.

Is the confirmation email the same as the customer welcome email?

No. The difference is in the objectives of each email. As the names suggest, the first is intended to confirm a customer action. For example: your registration, payment for an order, receipt of a message, etc. When the customer performs an action on your site, he expects to receive an email confirming that it has been successfully performed or notifying you that an error has occurred. The customer welcome email is intended to:

  • Engage the customer;

  • Provide details on the type of content and frequency of emails that will be sent by the online store;

  • Reinforce the benefits of being a store customer and being registered – for example, access to exclusive offers;

  • Provide information that arouses curiosity and interest about the content that will be sent;

  • Strengthen the relationship between the customer and the brand.

What should the customer welcome email contain?

There are several options of what can be sent to the customer in the welcome email. To define the best content option, the tip is to observe your persona and imagine what would be more interesting to know in a first contact. Some suggestions are:

  • Give more information about the store;

  • Tell a little about your story. In this case, a link to the page who we are is worth;

  • Present a little of the store’s backstage;

  • Talk a little about the team, who makes the store happen;

  • Present some of your products. For example, those in which the recipient may be most interested;

  • Thank them for having registered;

  • Deliver a freebie or discount coupon.

3 tips for a killer customer welcome email

Now it’s time to get your hands dirty and write a killer email. Check out our 3 tips below.

  1. Ask for authorization

When registering, include an option for the customer to check, authorizing the sending of messages via email by the store, and take care to only send emails to those who have given this permission. This is an excellent way to demonstrate that you care about and respect customer privacy.

  1. Target

As you may know, each customer who enters your website and signs up has a different profile. Just as it is recommended to segment the email marketing campaigns sent to your client, it is interesting to do the same with the welcome email. That way, you can present each of them with messages that best match the content they are interested in reading.

Remember that your customer service channels, such as in-store chat, can help you segment your base. Consider the interests and preferences of customers when serving to optimize the results of your campaigns.

  1. Attention to the subject of the customer welcome email

The subject is perhaps the most important element of e-mail, as it is responsible for capturing the customer’s attention, making them interested in the content and opening the message. So invest in subjects that instill curiosity, but be careful not to write those subjects clickbait – which serve as bait, that is, instigate the click, but frustrate it, as they do not deliver what was promised. For example, a subject “The whole site with 50% discount”, but in the message only some products that participate in the offer are informed.

Did you like to know more about the customer welcome email? Continue reading about the following emails that will be sent. We advise you to read the texts 10 types of e-mail marketing campaigns for e-commerce and 5 e-mail marketing mistakes so you don’t hit the ball anymore.


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