Do you want to optimize your website with a focus on SEO, but don’t know where to start? As a beginner, it is important that you understand that there is no magic formula for ranking your website on the first page of Google, or on any other search engine.

These search engines have complex algorithms that “decide” the placement of the sites. And to be able to occupy the top of the results it takes effort to convince them that your website deserves to be there.

There are different types of websites available for entrepreneurs to choose one according to their needs, but they all need SEO to get a good position on Google.

In the beginning it is normal for some people to get confused with the rules of the algorithms and not know where to start, let alone what they really should do. That’s because SEO is composed of several techniques that must be applied correctly for the optimization to work.

With that in mind, we have separated some essential tips to optimize your website with a focus on SEO. Continue reading and check it out!

Top tips for optimizing your website

SEO is essential for companies of any size and segment, but when it comes to digital marketing for small businesses, it stands out.

Great brands already occupy a great position in the search results, either because they make a large investment in SEO, because they have a large budget dedicated to sponsored links (paid advertisement on Google) or both options together – since it is possible to combine the sponsored links and SEO work.

Smaller companies, on the other hand, are starting an SEO strategy and don’t usually have that much money to invest in ads. Therefore, website optimization is the best option to achieve a good result in organic (unpaid) results.

To achieve this, you will need:

1. Create page title and description

The page titles are very important for the optimization of the website and therefore it is the first of our list. Through the title, Google will be able to identify whether or not to show certain pages for its users’ searches.

Let’s say you have a page for selling women’s vegan shoes. Having the keyword in the page title is important for Google to understand that it should show it to users who have searched for this product option.

The most important characteristics of a page title are:

The page description will provide a summary of what it is about. It is also very important for users to have a preview of the content of the page.

The guidelines for writing a good meta description are:

  • Provide a unique description for each page;

  • Use 180 to 200 characters;

  • Use the keyword;

  • Write the description as if it were a way to advertise your page to the reader, so that they click on your title and visit the page.

2. Insert internal links and obtain external ones (backlinks)

You should not place multiple links in the content of your pages and posts, but it is important that you apply this technique.

Let’s say you’re writing a post for your company’s blog.

This post can have internal links, that is, links to your website or blog posts. The keyword of your content can receive a link from your website, or you can also indicate one of your posts already published so the reader knows more about the subject.

External links, also known as backlinks, occur when other sites or blogs cite a page on your site or blog. To achieve this, you can search for partnerships and make a guest post – which is the production of content as a guest on a blog.

3. Format the content

It is not enough to just produce great content with a keyword, it is also important to do a good formatting before publishing it.

When it comes to using page formatting it is important to:

  • Use H1 for the title of your post;

  • Use H2 for the main titles of your post;

  • Use H3 for subtitles (or topics);

  • Use bold and italics to get users’ attention;

  • Write small paragraphs;

  • Use an easy-to-read font size.

When formatting the content of your pages, always think about the user experience.

4. Optimize images

Images are essential for improving the user experience, but care must be taken not to create negative effects, such as problems with the page loading speed.

If you will be using images, remember:

  • Use alternative text to describe the image. You can add keywords, but don’t overdo it;

  • Use keywords in image file names (separated by dashes). Avoid using filenames like image.jpg. Instead, use meaningful names with dashes. For example: dicas-de-seo.jpg;

  • Keep all image files in a dedicated folder on your website, such as:;

  • Optimize the image size. The smaller it is (in KB), the faster your site will load.

Conclusion on how to optimize your site

Now that you’ve checked out our top tips on how to optimize your website, it’s important to make it clear that SEO involves many other techniques.

The tips we passed above are just a few to get you started preparing for website optimization and know where to start this journey.

We hope that our tips have helped you and that soon you will be able to position your site at the top of Google results to achieve your goals!

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