Instagram has grown at dizzying numbers. In this text, we will explain some of the reasons for this rise.

Those who constantly use Instagram, must have noticed how the interaction and the time users are spending on this social network is increasing. Especially after Instagram introduced those “marbles” at the top of the feed we call Stories, the “copied” feature of Snapchat that was quite successful on Insta. It seems to have had an excellent acceptance, contrary to what happened in the Facebook and Messenger stories that no one is using, for example.

It is common for many entrepreneurs to report that they have more interaction on Instagram than on Facebook. This happens due to the nature of the social network itself, which greatly facilitates interaction. In addition, Instagram has a single feed, unlike Facebook, which presents you with a central feed, a tab for managing pages and groups and the right column with advertising.

Let’s look at some points that make Instagram a social network to keep in mind this year:

1 – The success of Stories

Stories on Instagram were immediately successful. In less than 1 year, this new format reached 200 million daily users, compared to Snap’s 160 million. Also, just take a look at your Instagram account: your friends are certainly posting several Stories. The new format went viral on Facebook until it opened the possibility for you to create paid ads there, as shown in this tutorial.

2 – Probably, soon we will have links in Stories

One reason many companies still don’t use Stories so often is because it still doesn’t allow you to insert links for people to visit your site. That is, until now, this new format only serves to generate interaction and communicate with your audience. However, some users with verified accounts, can now insert links in their Stories. And this is a common Facebook practice: first test the format on celebrities and then open it to the whole community. For this reason, it is very likely that soon we common mortals will have links in the stories.

3 – The button to buy on Instagram posts

Soon, all Instagram accounts will be able to post an image of a product and have a link to the checkout. As you know, so far it is not possible to insert links in Instagram posts. The only link available is in the bio. The feature is being rolled out gradually in the USA, but it is likely that it will soon be available to the whole world.

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Links in Instagram posts

4 – More interaction

Although Instagram’s interaction dropped after Facebook inserted its well-known algorithm on the social network, the truth is that Instagram is a network that still generates a lot of interaction. This happens for several reasons. The first is that its major focus is on mobile and users spend more and more time on mobile.

The second is that Instagram continues to have a single feed. Notice:

Instagram feed

While on Facebook you have both the feed itself and the sides on the desktop, here the focus is unique. Look:

Various focuses on Facebook

Ok, at this moment we already have the Stories at the top, but just scroll down that your focus is on the only post you are seeing.

5. Visual only

We know that the content is increasingly visual. If we look at the new apps that were more successful like Snapchat or Musical.ly, we see that what dominates them are videos and images. On Instagram, this concept is also used: in it you can only post content on video or image. Mainly the younger generations this content format. It is very common to have teenagers who have an Instagram account but do not have a Facebook account, for example.

If you haven’t paid a lot of attention to Instagram yet, I hope with this post I have alerted you to some important changes to the platform and given you some reasons to explore it later this year!

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05/15/2017

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