Find out how to get more for each sale!

Do you know what the biggest dream of any e-commerce owner? Increase your buyers’ average ticket. Any owner of an online store would love to double or triple the average value of each purchase. However, to achieve this he needs to adopt some strategies on his website. We will talk a little about them throughout this article.

Also, be sure to take advantage of your online chat to apply cross-sell and upsell strategies, presenting products and adding value to the customer’s purchase. Still not offering a chat? Install Websites Are Us and see the potential of this solution in practice.

1. Recommend products

When a user is visiting your online store, he is certainly focused on buying a product. Nothing against that, but the truth is that this focus reduces the possibility of the visitor to buy more products! One of the ways to make his focus more comprehensive, making him view other products, is using the recommendation. It works in a very simple way: when the visitor finds a product, the website can advise him to buy another product. These recommendations are based on past purchases by other users.

Take the example of Amazon:

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See how, when looking for a book on Facebook Marketing, Facebook suggested another book on the topic? In this way, two things happen. The first is that I may end up taking two products. The second is that if I don’t like the first survey, I may end up acquiring the second.

2. Advise complementary products

Another way to increase your average ticket is to advise complementary products. Let’s say you sell a video camera. When the user is making the purchase, you can indicate to him a tripod or even a bag to use on the camera. Check out another example below:

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In it, we simulate the purchase of a Sony cell phone. Notice how e-commerce was already offering a memory card and warned me that I would save + 30% if I bought both at once.

3. Place a chat

With closer contact with the customer, the chances of increasing the number of sales are also greater. The reason is very simple: the greater the investment, the greater the visitor’s fear. Several studies prove that several users give up on some purchases because they are afraid of having a problem with the product or with its delivery.

With the possibility of talking to someone via chat, these objections disappear. If you want to start using chat in your e-commerce, click here and try Websites Are Us.

4. Give free shipping for purchases over a certain amount

I know it’s common practice, but it never hurts to remember: from a certain amount, give your customers free shipping. This increases the motivation for them to buy higher value products as they will have an additional discount because of shipping. As a rule, shipping is considered free from higher amounts, which usually start at R $ 150. Obviously, the choice of value will always depend on the profit margin of your products.

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5. Create a points system


I know it’s common practice, but it never hurts to remember: from a certain amount, give your customers free shipping. This increases the motivation for them to buy higher value products as they will have an additional discount because of shipping. As a rule, shipping is considered free from higher amounts, which usually start at R $ 150. Obviously, the choice of value will always depend on the profit margin of your products.

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And of course, as we mentioned at the beginning of the article, leverage customer service and make it a competitive advantage in your store with Websites Are Us. That way, you can increase assertiveness through real-time service.

06/24/2016

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