As a digital marketing agency, it is always important to offer quality solutions to your customers, whether in the process of creating websites, advertising material or in developing the marketing strategy to be employed by the end customer.

With that in mind, your agency can benefit from platform affiliate programs that add value to your offerings and help to complement them, aiming to offer a complete and absolute quality service. Better understand how this can benefit you and still bring gains to your agency.

And be sure to take advantage of Websites Are Us’s free online chat to send your affiliate links to visitors and leads on your page.

How does an affiliate program work?

Before we can present the benefits that your agency can achieve by becoming a partner, it is important to better understand the dynamics of affiliate marketing.

Affiliate programs can be described as an agreement made between a company that wants to promote its product, and an agent – individual or legal entity – willing to bring results.

The biggest differentials of these programs is that they present a very low risk for both sides of the partnership, in addition to being entirely based on performance. This means that the company only pays the affiliate on the results generated, such as clicks on a link, registered customers, among others.

There are several models of affiliate programs, among them, the most popular are:

CPI (Cost per Installation): In the CPI model, the affiliate receives a commission whenever an application or tool is installed by the customer.

CPC (Cost Per Click): In this model, you will receive commissions whenever your visitors click on an ad or banner of the partner company;

CPA (Cost Per Action): Here, it is not enough to just click on the ad or install an application. The affiliate receives when the customer takes a specific action, such as purchasing a product from the partner company.

In addition to these models, you will also find companies that offer recurring commissions that last as long as a customer is active, as is the case with the Websites Are Us affiliate program. This model is commonly used when a customer must maintain an active subscription (monthly, for example) to continue receiving the product.

Benefits of Affiliate Programs and How It Works

Advantages for digital marketing agencies

Now that you understand the concept behind affiliate programs, we can identify the many advantages that your digital marketing agency can obtain by establishing partnerships and presenting different solutions to its own customers.

Without further ado, let’s look at the benefits of affiliate programs for digital marketing agencies and how you can win out of it.

Adding value to your services

One of the biggest advantages acquired by joining companies that offer services and solutions that reach the same audience as the digital marketing agency is the opportunity to add value and quality to the services already offered.

Consider for example the website building service or ecommerce platform, offered by your agency. If you are a partner of a company that offers an online chat solution, such as Websites Are Us, you can offer it to your customer as part of the service.

This allows your company to make use of these partnerships to deliver an even more complete service to your customers, positively impacting their satisfaction and the perception of the quality of services offered by your agency.

Develop and strengthen partnerships

Affiliate programs are an excellent opportunity to develop partnerships with other companies that work in the same niche as your digital marketing agency. With this, it becomes possible to take advantage of this communication bridge to work on other projects together, such as exchanging content for your blog, for example.

From this, your agency will be able to work together with your new partners so that they can grow together through co-marketing strategies, for example. This also brings the opportunity to delve into a niche market worked by your partners, which can be transformed into content for your page.

Do not commit: 5 Biggest Affiliate Mistakes on Social Media Benefits of Affiliate Programs Develop Partnerships

Increased visibility of your brand

This is another great benefit of developing and strengthening your partnerships. Take advantage of your affiliate position to increase the visibility and reach of your brand. From the strategies developed together with your partners, take your services, products and offers to the common target audience.

Also look for opportunities to offer direct benefits to your customers, such as discount coupons or special promotions when purchasing your services or products integrated with those of your partners.

Passive and recurring source of income

We cannot fail to mention the financial advantages achieved by doing a good job of affiliate marketing. By incorporating your partners’ solutions into your offerings and promoting your affiliate link, you are also building a new source of income.

The income from affiliate programs is passive, considering that you do not ask for a maintenance job from the customer by the affiliate after the commission is generated. With that, the affiliate can concentrate his efforts in seeking new customers and increase his income.

Benefits of Passive Income Affiliate Programs

Become a Websites Are Us affiliate!

Now that you understand how your agency can benefit from affiliate programs, start offering your clients an omnichannel, professional and quality communication platform.

Websites Are Us is the real online customer service solution. Your customers will be happy to receive a website with an online chat installed. Our affiliate program pays 30% on recurring commissions, which is in the CPA (Cost per Acquisition) format as you learned above, in addition to offering images and banners that can help you in advertising.

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