Choosing in your CMS / website editor is a crucial step in any digital project. If you have already designed a website, you may have bad memories linked to a poor choice of CMS at the start of your project. Whether it’s creating a simple showcase site or a major e-commerce site with thousands of references, you must make a relevant choice from the plethora of solutions available to you. To see a little clear, and know the main trends, we have made a CMS barometer / website editor. We decided to focus on 2 categories of publisher, as well as a few technologies:
This study draws on three sources of data:
- W3Techs – Statistics from the 10 million most visited websites (Alexa)
- BuiltWith – Statistics from the 1st million most visited websites (Quantcast)
- Google Trends – Google Search Statistics
WordPress remains the dominant player in website creation
While WordPress is crushing the competition worldwide with more than half of the market share, the situation in London is quite different. Indeed, London is one of the exceptions. WordPress represents “only” 21.5% of the market share. It is certainly in the lead but the WordPress CMS is not as present as in other parts of the globe. Who would’ve believed that ? The Duda solution and its specialization on mobile is gaining a solid market share with 12.4% … not ridiculous at all compared to the juggernaut that is WordPress.
Site traffic determines the positioning of website solutions
To understand the positioning of website solutions, one must take into account the size of user websites. For example :
- Wix, Squarespace, Joomla or Shopify are rather used by sites with low traffic,
- While Drupal and Progress Sitefinity specializes in higher traffic sites.
- As for WordPress, it powers websites of all sizes, with all kinds of traffic.
The more website traffic increases, the more webmasters turn to specialized sites. Regarding Drupal, it is the only CMS to take market share on sites with the largest audiences and it even exceeds WordPress in the top 10,000 websites.
Dynamics of proprietary website publishers
As you can see from the table above, Shopify, Squarespace and Wix have had fairly similar trajectories in recent years. A constant progression for 7 years which will probably bring Shopify above Joomla in the very short term. Squarespace and Wix are also expected to follow the trend over the next few years.
Seeing this graph from Google Trends, we can also note a constant progression on the part of Shopify which now comes to compete with Wix at a very high level. Squarespace is lower in the curve and is stagnating somewhat, but that does not prevent it from gaining market share as we have seen in the table above.
Website creation – Personalized price estimation
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A fragmented market with no established leader
Unlike the website builder market, the market share of e-commerce CMS is very fragmented worldwide. The 3 leaders Shopify, Wix Stores and Woocommerce do not even reach 25%. The “Other” share reached a high level at 61.5%.
Prestashop continues to impose itself in London with 16.9%
In London, the reigning e-commerce CMS is Prestashop with a market share of 16.9%. Prestashop has quickly established itself as a benchmark solution for simple e-commerce sites. The second, and it is very surprising, is Zen Cart with 10.6%. Much more than popular solutions like Wix or Shopify. Finally, we can note that a solution like Woocommerce, however associated with WordPress, now only weighs 3.5% of the market share.
The solutions are positioned according to the number of sites and their traffic
As you can see in the graph above, the different solutions are positioned according to the number of sites and their traffic. For example, a solution like Magento specializes on sites with more traffic unlike OpenCart. Another fact to emphasize, is that Shopify detaches from Prestashop by having more sites with higher traffic. Woocommerce stands out with a much larger number of sites, sites with fairly high traffic.
The trend of open source e-commerce CMS varies little
Seeing the different curves from Google Trends, the observation is quite clear regarding open source e-commerce CMS: whether Magento, Prestashop or OpenChart, each of the three solutions are losing popularity at different levels. The biggest drop to highlight is that of Magento, which lost more than 30% in research in less than four years. Only Woocommerce manages to fare well with stable or slightly increasing research.
Shopify popularity with e-commerce publishers explodes
Again, for e-commerce publishers, the trend is not the same for everyone. A CMS like Squarespace has remained fairly stable over the years while Weebly has seen its popularity drop by more than 50%. The important point to note here, is the impressive growth of Shopify for 3 years which has even caught up with Wix at the top of the searches. Shopify is increasingly positioning itself as the leader in CMS for an e-commerce site.
Panorama of website hosts
As with e-commerce site creation solutions, the web hosting market is very fragmented. On the other hand, it is quite easy to spot the undisputed leader who is GoDaddy with 18.6% of the market share. This is more than 3 times more than the second Cloudflare Hosting with 5.2%. European hosts manage to do well with 1 & 1 and OVH, which together account for 6.4% of the market share. Also note that the juggernaut of Amazon e-commerce totals 3.8% with a specialization on high traffic sites.
The CRM market specializes in high traffic sites
Again, the CRM market is quite fragmented, with a clear leader all the same. Zendesk has almost 20% of the market share in the sector. Zendesk obviously has sites with very high traffic among its customers like Dailymotion, Le Bon Coin or Slack. Another CRM with strong positioning on very high traffic sites is Salesforce. This CRM has a total market share of 5.3% but this total rises to 26.4% among the top 10,000 sites with the highest traffic. Companies like Adidas, SNCF and Just Eat trust Salesforce.
The evolution of Backend technologies over 7 years has a strong orientation
As you can see from the table above, PHP technology suffered its first slowdown in 2016 with -0.6% of market share. This slowdown was confirmed from 2019 with -1.3% compared to 2018. On the other hand, PHP retains its broad dominant position against its competitors. ASP.NET suffered the biggest loss of users, with a negative constant since 2014. This benefits in particular Java and Ruby which gained 0.9% and 2.4% respectively since January 2014.
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