You have to choose a good popup tool if you want to turn the maximum number of visitors to your website into leads, subscribers or customers. We will help you in this work.17 In this article, we will start with a focus on the 3 favorite tools of Websites Are Us (OptinMonster, Sumo and Thrive Leads) before presenting our selection of the 9 best popup creation tools on the market (according to us) .

The 3 favorite pop-up tools from Websites Are Us

Last name OptinMonster sumo Thrive Leads
Creation date 2013 2011 2013
Number of users 900,000 500,000 ?
OptinMonster is the most powerful popup plugin on the market. It’s a SaaS platform that you can easily integrate with WordPress, WooCommerce, Shopify or any website platform. Sumo is a powerful tool for creating popups on your website. Similar to OptinMonster, it’s also standalone software that you can integrate with your WordPress site and add popups. Thrive Leads is a WordPress popup creation tool. Similar to OptinMonster, it includes advanced types of optins like 2-step Yes / No optins, content locking etc.
Drag & drop editor Yes Yes Yes
Page-level targeting Yes Yes Limit
Content blocker Yes ? Yes
Popup fullscreen Yes Yes Yes
Floating bar Yes No Yes
Exit popups Yes Yes Yes
Inline form Yes Yes Yes
Optins management Yes Yes Yes
Geolocation targeting Yes No No
Mobile-friendly Yes Yes Yes
Campaign planning Yes No No
A / B testing Yes Yes Yes
retargeting Yes ? ?
reporting Yes Yes Yes
integrations Yes (WordPress, Shopify, WooCommerce etc.) WordPress, Shopify etc. Yes (Mailchimp, Facebook, Mailpoet etc.)
Free offer No Yes No
Price Package at $ 9 – $ 19 – $ 29 and $ 49 per month Free plan or Pro plan at $ 39 per month “Thrive Member” at $ 19 per month. You will have access to all of the plugins. For 1 license it will cost you $ 67. $ 97 for 5 licenses and $ 147 for 15 licenses.

The best tools to create and manage your pop-ups


OptinMonster works around different conversion technologies to help marketers with little or no development experience. To attract the most suitable audience for your content, the platform uses a variety of data capture forms, bars and pop-ups with targeted messages, and an advanced drag and drop generator that you can use to create your own forms. Using it, you can create or edit a highly converting form in minutes and attach floating bars, attractive side windows and pop-ups for faster email signups. Note that these forms are also fully optimized for mobiles. Once customer data arrives on your system, OptinMonster initiates behavioralization customization analyzes and segments customers and subscribers based on their location and specific interests. You can also split your campaigns, titles and styles with a / b tests or measure results in no time using its built-in analytics.


With the Basic package, you will have to pay $ 9 per month (annual billing). For full functionality, you can subscribe to the Growth package at $ 49 per month (annual billing). Website


Sumo has the solutions you need to make your websites more attractive and encourage them to stay and become new customers and subscribers. Pop-ups are often overlooked by visitors, with many people calling them annoying sales tools. With Sumo, popups are becoming an effective means of capturing all the information of your visitors that you need, such as full names and email addresses. Sumo allows you and your team to easily create great pop-ups that can be configured to appear at strategic touch points when your visitors visit, ensuring successful email capture. In addition, you get full and clear visibility of incoming traffic to your website. You see what pages they visit, what content they share, and how much time they spend on your site. Thanks to the integration of Sumo with Google Analytics, you don’t have to spend a lot of time analyzing statistics and trends. You get the data you need and your visitors in real time.


A free version is available. With the Pro plan, you will have to pay the sum of $ 39 per month. Website

Thrive Leads

Thrive Leads is a lead generation plugin for WordPress. Thrive Leads is the list creation solution created by a team of people obsessed with conversion optimization. Using Thrive Leads is like having your own expert in list building and conversion – integrated directly into powerful software. Creating a popup to capture email addresses is a breeze. You can build it however you want and insert it on your website using shortcode.


If you wish to become a Thrive Member, you will have to pay $ 19 per month (annual billing) and you will have access to all of the plugins. If you just want to buy a single license, it will cost you $ 67 only once. $ 97 for 5 licenses and $ 147 for 15 licenses. Website


Bloom is an opt-in and lead generation plug-in that allows you to display email registration forms on your WordPress site. Bloom offers over a hundred themes and provides advanced features for email marketing. It has tools to help you turn website visitors into loyal subscribers with highly targeted views, unique forms and offers for highly targeted content. You can also A / B test to compare the performance of different variants of the same form and help you find out which one is most effective.


If you want to get this plugin, you will have to buy the ElegantThemes license for $ 89 for 1 year or $ 249 for lifetime access. Website


Popup Maker

Popup Maker is the best free WordPress popup plugin available on the market. The plugin is installed on more than 300,000 websites. In addition, it received an average rating of 4.9 out of 5 from its users on The plugin allows you to create optin popups, slides, forms, as well as information on European cookies. You can define time-based contextual triggers and click-based triggers in navigation to menu items, buttons, sidebars, etc. It supports all major WordPress form plugins like WPForms and email newsletter tools like MailChimp and AWeber.


This plugin is completely free. Website


By integrating three essential components of the conversion into a complete and unified software, Omnicovert simplifies the life of companies: collect customer comments; take very valuable and actionable information and turn it into ideas; personalize messages to make sure they reach their audience and initiate and maintain interaction with the right audience. Personalization options allow companies to create specific messages for a specific type of audience and display them at the most convenient time. It is essential that companies work with a specific audience to really understand the sentiment of their customers and thus improve conversions. Omniconvert comes with a very intuitive visual editor that helps with the A / B testing process. Changing items in the editor is easy.


The price is calculated based on the number of views you can test each month on your website. For 100k views, you will pay $ 324 per month. You can also contact support for custom rates. Website


With Ninja Popups for WordPress, you can use professionally designed pop-ups to get visitors to your site to take action. This can be a subscription to your newsletter, a discount / coupon, shared content etc. This will increase your number of subscribers and keep your visitors on the site longer, which is exactly what Google and other search engines want. Ninja Popups – integrates all popular mailing systems like MailChimp, GetResponse, InfusionSoft, JetPack, ConvertKit and many more. You get full compatibility of popup plugins and mailing systems, thanks to an API. This tool brings you high quality leads and increases the opt-ins on your mailing list.


The classic license costs you $ 27 payable once. If you want to have more features and high quality support, you will have to pay a package of $ 8.25 per month for 1 year. Website


WisePops has powerful features to help you maximize your marketing efforts. Here are some of the many benefits that WisePops offers: first, you have an intuitive drag-and-drop popup generator that comes with templates predefined with high conversion potential for use in various campaigns. You can also choose to design your own custom popup that matches your website. You have options where and when to display it, and target visitors based on location, browser, traffic source, operating system language and device. Second, you can test and track the performance of the pop-ups and get analytics to see the areas that need improvement so that you can further refine your campaigns. You get engagement reports and statistics and track conversions. Third, you can activate multiple campaigns at the same time so as not to miss all the opportunities available. You can create dedicated messages for new customers, returning customers, promotion, and more on any channel and any web-enabled device.


The 1st price to use this tool is $ 41 per month (annual billing). Then there is the Pro package at $ 83 per month and the Expert package at $ 166 per month, always with annual billing. Website


Icegram is the ultimate WordPress plugin for capturing leads and connecting with your audience. It is a marketing and retargeting tool, the main purpose of which is to engage and convert your visitors. It helps to sell your products, services etc. to visitors to your site by highlighting it all. Icegram does not display simple popups. Instead, it displays targeted messages with very strict rules. So these messages act as you need, you have total control. In addition to the different targeting options, you can also use different themes offered by Icegram in campaigns. You can choose your layouts and formatting options, and even add multimedia content like audios and videos.


You can get started with this tool using a free plan. If you want additional features, you can subscribe to the Pro package at $ 97 / year or the Max package at $ 147 / year. Website

For further
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