Facebook is the ultimate link tool. With friends, family, work, products and companies we love!
So, a few days ago, Facebook, which has connected the whole planet, announced changes in the process of electronic shopping through its platforms, intending to make the life of small and medium enterprises significantly easier. At the same time, it will make the lives of users significantly easier.
He created a series of changes to the Facebook Shop Page, which is now called plain Shops and is accessible from both Facebook and Instagram.
In the near future, all changes will be integrated and in fact will apply to all countries.
Facebook Shops allows merchants to upload catalogs of their products to their Facebook page or Instagram profile, with the support of partners such as Shopify, BigCommerce, WooCommerce, and / or others (currently check out will be done through them, but the goal is for the user to be able to do everything through the application). Users will be able to locate these stores directly from the merchant’s Facebook page or Instagram profile using the search (explore) or by clicking on the corresponding ad, which will redirect them to a store within Facebook instead. in a classic online store.
In a statement issued by Facebook, he said that he designed the stores with privacy in mind and gave instructions on how to start setting up.
As for Instagram, users will now be able to make their purchases directly from the explore tab, a new spot where they can discover products and brands.
In fact, both Facebook and Instagram users will be taken to the same store. These stores will be accessible from both ads (as mentioned above) and stories and feed.
The big news is that Shops will be free and easy to be set up.
It is really important that users do not have to leave the application to make a transaction. Everything will be done within a platform. Either from your mobile or from a desktop computer.
At the same time, the company is testing two more fields. The first thing he tests is to be able to run live shopping through live videos. The second is to be able to run Shops through messaging applications, ie through Whatsapp, Messenger and Instagram Direct. However, there are still no significant developments in this area.
Pros and cons
But let’s take a look at the pros and cons of the new Shops design.
- Ease for both the shopkeeper and the user.
- It does not require investment on the part of the entrepreneur and for this he will particularly help small and medium-sized, local businesses.
- Increase turnover.
- Creating a new audience.
- The product catalog uploaded by the company will be available in all individual applications
- It’s free!
- Limited customization features of the store (each store will be able to capture the aura of the brand but will not differ structurally and functionally from the others).
- It requires advertising to generate traffic.
- In the extreme case where Facebook “falls”, closes, is hacked, the businessman loses control of his store.
Obviously every project has its pros and cons but here the absolutely big temptation is the word free.
The corona crisis has sent many traditional consumers to online stores. Many small businesses without an online store could not take advantage of this shift and many rushed to set up online stores. This trend has been “read” by Facebook, which has many, many small businesses. So, a few days ago, he announced a support program for small businesses, many of which are having a hard time coping with the new data, worth $ 100,000,000.
For Facebook, whose revenue comes from a large percentage of small businesses, the bet is to bring as many as possible to the platform, give them the tools for free and earn from the increased advertising spending that is necessary for to single out each store.
So we are entering the new era and we are waiting for all the new features to be seen in practice!
Article Writing: Filalithi Happiness