Today, having a website is essentially mandatory for anyone who wants to propagate their own brand online and have complete control over the domain available on the internet.

As you know, there are several reasons why people create their own website. These can be blogs, personal pages, corporate pages, virtual stores, marketplaces, different types of Ecommerces, digital portfolios, among many others.

Regardless of your goal, in this article we will explain everything you need to do to learn how to create a website from scratch. Just follow the step by step, take advantage of the tool and platform suggestions and get your hands dirty. Come on!

Why create your own website?

As we mentioned, there are different types of sites and purposes, but even so, the question about the feasibility of launching a page on the Internet remains relevant.

In the course of this article we will delve deeper into the elements involved in this issue, but we can say that creating your own website, regardless of its purpose, can provide the following benefits:

  • Ease of information sharing: almost everyone already has access to the internet, either through mobile devices or computers;

  • Best opportunities to spread your brand on the internet: having a website is considered to be one of the first steps to start employing digital marketing strategies;

  • Helps your business appear in search engine searches through SEO: through search engine optimization (Search Engine Optimization – SEO), you can improve the positioning of your pages and appear to anyone who searches for what you offer on Google, Bing Yahoo, among other search engines.

Essentially, having a website for your business is nothing more than a door to several opportunities for campaigns and actions designed to help you attract more visitors, have a better reach and start building authority for your brand among other competitors in your niche.

Does this mean that absolutely every type of business needs to have a website? Not necessarily, but it is worth considering whether learning how to create a website and put your page up can boost your company’s growth.

How to create a website for your business

Now that you are convinced that creating a website is worthwhile, we can start our guide on how to do this in the most efficient way possible.

For that, we divided the step by step into the following sections:

  1. How to register your domain

  2. How to host your website

  3. How to build your website

  4. How to attract traffic

But before we start, it is important to establish some guidelines for you to have a concise project. That is why:

Determine the type of your website

Before you start creating a website, the first step is to know exactly what type of website you want to put on the air.

Blogs, online stores, corporate pages and portfolios are really different in their structure and, from that definition, you will find it easier to find tools, editors and platforms designed to help you achieve specific goals.

However, this also does not mean that your corporate website or online store cannot have a blog, for example, or that there are no tools capable of incorporating all these elements in a single domain.

Even so, it is good to work with focus and have a vision of the result you want to achieve.

Evaluate your competitors and create a responsive website

Before you start creating your own website, check out what your competitors are doing to learn what already works and what may not make sense for your business.

Check the positioning of elements, distribution of menus, buttons, banners, the general template (layout) of the site. Ease of use and of course, if the website is responsive – we’ll talk more about that in the section on how to drive traffic to your website.

1. How to register your domain

Your website domain is essentially the URL or link that will be used to access your page. Having your own and registered domain is very important and even helps to convey professionalism to anyone who accesses it.

Some hosting services (we’ll talk about them shortly) offer the possibility to register a domain for free. However, sometimes the cost of not paying anything is that the tool used will assign a suffix to your URL, such as: seuwebsite.wix.com – from the creator of Wix sites.

If you want a fully personalized domain, such as “seuwebsite.com.br”, for example, it will be necessary to choose to register it both through hosting services and through the Registro.br page.

How to create a website and register your domain

The page will display whether the registration is available or not and will present different plans according to the period in which you want to maintain this domain.

As we mentioned, in addition to the page above, several hosting services also offer this service and usually incorporate it into other solutions that may be useful to you, such as a server to host your page, for example.

In the section below we have separated some hosting services that also offer domain registration, keep reading.

2. How to host your website

Hosting your page means making it available on the internet so that other users can access it through the registered domain. This means that there is really no way to create a website and put it on the air without hosting it on a server.

You can use your own server to do this, but assuming you don’t have the necessary equipment to maintain a server at home or at your company, the best alternative is to hire a hosting service.

Fortunately, there are several companies specializing in the subject and ready to help you. Some of the main alternatives are:

In fact, most of these services also offer their own website creator and editor, as well as the possibility to register a domain with ease.

Stay tuned, it is not enough to simply choose any server to put your page on the air, check out tips on what to consider when hosting your website:

Stay tuned to hosting performance

Your page needs to load quickly, otherwise you will miss out on business opportunities before customers even access your page.

This is because Google considers loading speed to be a relevant factor for ranking, that is, slow pages do not normally appear on the first page of search results.

When hiring a server for hosting, be aware of the amount of RAM offered, bandwidth and processing capacity of the server.

Ask your questions with service representatives and also ask about the guarantee of Uptime, that is, the guarantee that your page will be online 99.9% of the time.

Get an SSL certificate

Providing security for all visitors to your page is crucial. In addition, Google also penalizes pages that do not offer an SSL certificate (Secure Socket Layer).

To know if a page is protected or not is relatively simple, just check that before its URL (domain name) is written http or https. This “s” indicates secure pages and some browsers, such as Google Chrome itself, present alerts to users when loading unprotected pages.

Do not let this factor be an obstacle to your traffic generation. Most professional hosting servers also offer SSL certificates to help ensure the safety of your visitors

3. How to build your website

When we talk about creating a website, it is usually exactly this part that most entrepreneurs think about: the construction, distribution of elements and design of the same.

If you do not know how to program in HTML, you do not understand CSS or scripting languages ​​such as Javascript, for example, you will have difficulty in creating a really professional website capable of helping you convert.

Fortunately, there are a number of website creators designed to facilitate this whole process through website publishers based on Drag & Drop (drag and drop). With these, adding a button to your page can be as simple as dragging it to the screen and inserting the text in the image.

Among the main options, we highlight and indicate the following tools to create your page:

In fact, most of these builders also offer the possibility to register their domain and hosting services, being a complete package for those who want to create a website in a practical and fast way.

Always remember to value good design, because first impression really makes all the difference when converting visitors into customers through your website.

SITE123 what type of site do you want to create

Create a WordPress site

We have included WordPress in the list of website creators above, but the truth is that it can be a little less intuitive than the other tools.

Still, 36% of all websites available online were created by WordPress, and the main reason for this is its versatility and the amount of plugins available to enhance and add functionality to your pages.

We created this video below specially to help you learn how to create a website on WordPress, enjoy!

4. How to attract traffic and manage your website

Now that you know the step by step to create your website and what to do to host it and put it on the air, it’s time to introduce you to how to attract visitors and generate traffic to it.

Making your page available on the internet is just the first step, to reach people, follow the following tips:

Create a responsive website

A responsive website is optimized to work optimally on mobile devices. This is a factor that you should not really ignore, because today, more than 46% of online traffic occurs through smartphones and tablets, as shown by Statista data.

In fact, specifically for ecommerce, m-commerce also presents numbers that should not be ignored. For example, a survey by the Credit Protection Service of London (SPC London) shows that 48% of young Brazilians use smartphones to buy online.

Invest in SEO

Today, using search engines to find products, brands and compare prices is nothing new for the London consumer.

For the pages of your business to be well ranked in keyword searches related to it, you will need to invest in search engine optimization (SEO).

Google’s algorithm considers different factors to rank pages in their SERPs (Search Engine Result Pages, or search engine result pages), such as:

  • Page security level;

  • Loading speed;

  • Use of keywords;

  • Meta description, attributes alt of well-defined images and headers;

  • Friendly URL;

Among multiple other elements. We know this can be intimidating at first, but to help you understand everything about SEO On Page and Off Page, be sure to check out our full tutorial.

Connect your website to Google Analytics

Google Analytics can be considered the most robust traffic and behavior analysis tool on the market, and it is still free.

Setting up your website and connecting it to Google Analytics is not difficult and we really recommend that you do this as soon as possible so that you can start evaluating data such as: number of visits, most visited pages and the relationship between the insights offered by the tool and yours. results.

How to create a website and connect it to Google Analytics

Install Websites Are Us to retain visitors

Finally, it is not enough to simply attract people to your page – you need to be able to retain them. To do this, consider installing Websites Are Us for free on your page and start chatting with visitors in real time through an omnichannel online chat.

Whether on your blog, online store, business page or portfolio, being able to ask questions and talk to those who follow your content makes all the difference. Conquer and retain customers through good service.

Installing Websites Are Us on your page is really simple, if you have any difficulties, just chat with us here in the chat!

Did you learn how to create a website?

We hope that you have learned everything you need to start creating your own page using the tools indicated and put your website on the air.

Take the opportunity to also check out digital marketing tools that can help you attract more and more customers, such as ad platforms, email marketing, banners, landing pages and more.

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “https://connect.facebook.net/pt_BR/sdk.js#xfbml=1&version=v2.8&appId=1728309340832919”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));