LinkedIn is THE social platform for career management and professional networking. It is quite similar to Facebook, but when Facebook aims to keep you informed of the activities of your personal relationships, LinkedIn aims to keep you informed of the professional activities of your peers. This article will show you how to set yourself apart from other candidates by becoming a professional user of LinkedIn in order to obtain, why not, the job of your dreams.

Why use Linkedin?

With the abundance of social media platforms, why should you use LinkedIn? The answer is very short: it can help you develop your career. Below is a list of functions you can use on Linkedin:

  • Recruit a person for a position
  • Job search
  • Networking
  • Industry specific news verification
  • Social proof

Recruit a person for a position

First, recruiters are on LinkedIn. While more than 98% said they used social media during the recruitment process in 2013, more than 97% specifically indicated that they used LinkedIn. (As you probably know, social media is not weakening – its influence is only growing over time).

Connections and networking

Second, relationships count. More than half a billion people are on LinkedIn and developing relationships (even digital), you see more and keep abreast of events in your sector (or sectors that interest you).

Social proof

Finally, social proof is important. Everyone is researching everything and it makes sense that people want to know more about the companies and the people they work with. As such, LinkedIn provides you with a way to present yourself beyond what people can see when they meet you briefly or what you write on your resume and cover letters. Using LinkedIn can have a real impact on your career. It is therefore important to do your best. If its digital nature makes it a more casual space, you should still aim to refine your profile and present yourself in the best possible way. After all, you never know who could view your profile!

Learn how to optimize your use of Linkedin

Given the challenges (related to the career), it is wise to put your best assets forward on Linkedin, otherwise you risk missing the job of your dreams. Just as you would not want to give a poor CV, you should strive to create the best LinkedIn profile possible. We know that you are busy and may not be fully convinced that LinkedIn is still worth the time and effort. As such, we promise to provide all the advice and tips you need to improve your profile and become a powerful LinkedIn user in less than 60 minutes. Ready ? Let’s go!

Join LinkedIn

To get your LinkedIn account up and running, you need to provide some information about yourself:

  • First and last name
  • E-mail adress
  • A password
  • Where do you live ?
  • Current job title
  • Current workplace
  • Current industry / sector

At this point, your profile is not complete, but you are ready to use LinkedIn.

Discover our complete guide to exploit LinkedIn in B2B marketing.

Become a Linkedin expert

To get the most out of LinkedIn, you will likely need to improve your profile and include more than just basic information about yourself. To help you gain expert status, assigned by LinkedIn to people with a strong profile, LinkedIn has a profile creation wizard that guides you through the process of adding items such as your previous job. , your education, your awards, your volunteer experiences, etc. The wizard is excellent, we will not say more, because it is quite simple to follow. Remember that your profile can be viewed by any connected LinkedIn user (unless you have set your profile to private). Your profile is your brand, so be sure to keep it in good condition. You can think of your LinkedIn profile as an extended version of your CV. Depending on the field you are in, your CV may be more or less formal. LinkedIn, by its very nature, is less formal but always accommodating, as it allows you to provide much more information about yourself than would be appropriate on a traditional CV. If you have something to say about your experiences, say it!

What do I need?

Here is a list of some of the things you will need to become a LinkedIn Expert. We have explained how to use these techniques in more detail below.

  • Readable Profile URL
  • Professional profile picture
  • A very good summary
  • Good networking skills
  • recommendations
  • endorsements
  • Use LinkedIn groups
  • Share content on LinkedIn

Make it easy to find you

As a digital resume, you can share your LinkedIn profile like a business card. To make it easier for you, customize the URL in your profile to have a unique, human-readable address.

A picture is better than a thousand words

… But only if it’s a good image! Make sure your profile photo is appropriate. Also set your cover photo to something that reflects what you do professionally. When choosing a photo, remember to choose the one that:

  • Show what you really look like
  • Is mainly made up of your face
  • Shows you a smile – you want to appear warm and friendly
  • Shows you properly dressed
  • Does not contain annoying details.
  • Is clear and looks professional.

In addition to a profile photo, you can upload a cover photo. The cover photo is not as essential as your profile photo, but it can help your LinkedIn profile stand out from the crowd. Stay professional and try, as much as possible, to make it relevant to your industry (or the one you hope to join). LinkedIn suggests that your cover photo be an image (PNG, JPG or GIF format) with a resolution of 1400 x 425 pixels.

A summary worth seeing

Your resume is a great way to develop your identity. However, you need to make sure it is not too long. Keep it short and make it memorable. LinkedIn can automatically generate a summary for you (or you can use a template to guide your writing), and even if it will be a good start, you will need to customize it to reflect your personality.

Networking with others

LinkedIn is a social platform, which means you will get the most out of its services if you connect with other users on its network. Based on your email address and the information you previously provided, LinkedIn will suggest people you may know. If you know someone, you should connect with that person. The larger your network, the more opportunities you have to help and be helped! In addition, as your network grows, so does your search ranking. So that those who are looking for you can find you, make sure you have a solid network!

Talking to your relationships

When you connect with someone, LinkedIn provides a generic message that you can send to that person. You can send this … or customize this message to start the conversation! No one likes to be “just” a connection, so adding that human touch can be very meaningful and help improve your relationship.

Quality vs quantity when it comes to your connections

People wonder whether it is more important to have a large number of relationships or to have a smaller number of more meaningful relationships. There is currently no real consensus on what is best. Having more connections, even if some are more superficial than others, means that you will have more information such as industry news, opportunities and the ability to “meet” people online on LinkedIn. However, having fewer more meaningful relationships means that you will get news that may be more relevant or interesting to you. You will be able to speak smarter and more informally with those with whom you communicate on LinkedIn. After all, LinkedIn is not a substitute for real-world relationships. It is only a substitute. However, you don’t have to think about it too much. If you have a work relationship with someone, we recommend that you add them to your network. It can become a win-win relationship.


We do not need to understand the importance of recommendations regarding career prospects. LinkedIn offers you the opportunity to leave recommendations to your former colleagues and classmates, as well as solicit recommendations from those with whom you have previously worked. We recommend that you make the most of this feature, as it adds an additional element to your profile (and by extension to you) that cannot be added elsewhere. Although the recommendations in your profile do not carry the weight of a personalized recommendation for a specific position, a person who demonstrates your leadership skills is worth far more than pretending that you are a strong leader. However, endorsements are a quick and easy way to convey skills you may have to interested parties. For example, a software engineer can use endorsements such as:

  • Test-driven development
  • Python and Bottle
  • JavaScript
  • Ruby
  • PHP
  • Full-stack development
  • SQL

Recommendations vs Endorsements?

LinkedIn has space for recommendations and endorsements. You are probably wondering what the difference is between the two. Here’s how these two differ:

  • Recommendations are brief remarks allowing someone to provide qualitative information about your past performance, skills, etc.
  • Endorsements are skill sets that you have and that others can vouch for (e.g., software development, content marketing, etc.).


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And after ?

Once you have followed the above steps, you are about to reach your 60 minutes. But if you have the time (now or later), you can check out some of the following LinkedIn features. After all, LinkedIn is a social platform, which in part involves a constant flow of new or updated content presented by its users.

Join the Linkedin groups

Groups, which can be public (and therefore joined by anyone registered on LinkedIn) or private (membership requires the approval of the group administrator), are places where you and others can get together to share industry news, discuss common interests, etc. . Groups are a great way for people from many different networks to come together to discuss a specific topic (or set of topics).

Share content

LinkedIn allows you to share content whether you are an author / creator or not. You can link to a blog post, share an article, post an image, etc. By adding such content, you will be able to start conversations between members of your network, share ideas and possibly hear those you would not have heard otherwise.

What is Linkedin Premium?

LinkedIn offers two offers: Basic and Premium. LinkedIn Basic is free, and this type of account is ideal for those who wish to “create and manage a professional profile online”. Basic functionality includes the ability to:

  • Build and establish your professional identity online
  • Build and maintain your professional network
  • Find and reconnect with former colleagues and classmates
  • Request and provide recommendations to those with whom you have worked
  • Find and view the profiles of all members of the LinkedIn network.
  • Receiving professional messages related to the career of members of your network

LinkedIn Premium subscriptions build on the basic plan and offer other benefits such as:

  • Premium career features that allow you to contact recruiters directly, stand out as a candidate and better understand how you position yourself with your application for a given position.
  • Generate leads and get sales information (useful for people working in marketing or freelancers)
  • Less restrictive browsing (for example, browse anonymously while being able to see who viewed your profile)
  • Online educational / training material

Price of Linkedin Premium

LinkedIn Premium is a service billed on a monthly basis, but you can get a free one-month trial if you are new to this service.

Is Linkedin Premium worth it?

As always, the answer to the question “Is it worth it?” Depends on your particular situation, but LinkedIn says you will get double the attention with Premium. If you’re looking for a new opportunity, you might want to strongly consider signing up for a LinkedIn subscription.

Search for opportunities using Linkedin

If you are looking for new opportunities on LinkedIn, you may be interested in several features.

  • Securities
  • Jobs Forums
  • recruiters
  • Company profiles
  • Groups

Use a title

Instead of showing your job title, you can use the word “Creative professional looking for a new challenge” to indicate to recruiters that you are open to new offers.

Jobs Forums

LinkedIn offers a job forum function, which allows companies to post new opportunities for interested people.


Toggle the “Let recruiters know you are open” option to On to discreetly notify recruiters that you are open to new opportunities (even if you are currently employed). You can share your professional interests so that your profile appears when recruiters review it.

View company profiles

If you’re interested in a business, check out their LinkedIn page to see if they’ve posted an offer. However, refrain from applying immediately. Find out if someone from this company might be able to answer you directly. You can also use networking within the company. Many companies offer bonuses to employees who find a gem. If you approach these employees (and are fully qualified for the job), the process will likely go faster.

Use Linkedin groups

Besides being a place where people can share news and discuss problems or solutions from a particular industry, groups are a good place where you can find opportunities that fit your interests.

What NOT to do on Linkedin?

LinkedIn is a social platform for professionals. Like every business, it has its own set of (informal) rules that its users must follow. While nothing is set in stone and there are few hard and fast rules, here are some guidelines to keep in mind when you’re on LinkedIn.

  • Remember why LinkedIn exists
  • Communicate well
  • Don’t play win-win
  • Stay professional
  • Lock your profile

Remember why Linkedin exists

LinkedIn is there to provide information (to job seekers or recruiters), highlight your career or present opportunities. Ask yourself if what you are doing or posting fits these goals. For example, birthday messages are probably better for Facebook than LinkedIn. Speaking of Facebook, don’t confuse it with LinkedIn. Keep tasks unrelated to work on Facebook and everything else on LinkedIn.

Communicate well

We continue to use LinkedIn as a professional network and we will continue to do so. Read your messages and (more importantly) only send messages that pass this test. Generally, if you can’t imagine your message being read out loud in a conference room, don’t send it. In addition, there is a full list of items not to post on your LinkedIn profile:

  • Highly personal photos, images and videos
  • Everything related to politics or religion
  • Text errors, including spelling errors and grammatical problems
  • Exclusive content – you may want to showcase some of the work you did for a former employer, but if you sign a confidentiality agreement or if the employer is clear and they don’t want you to the content is public, you cannot share it
  • Critical (of any type) – keep things positive! There are sites to criticize, but LinkedIn is not for that.

Don’t play the win-win game

You can approve or recommend someone, but they don’t have to do the same for you (even if encouraged!). Grow these things organically.

Stay professional

You know how to behave properly in real life and how to establish appropriate networks. Do not connect with someone to immediately request an introduction from someone else. Do not send a connection request to someone, then send them a message about job opportunities at their current workplace. If you want to grow your customer base, don’t connect with someone by immediately engaging in a sales pitch.

Lock your profile

In an era of privacy concerns, it can be tempting to lock your profile. However, it can backfire. The purpose of LinkedIn is to share information about your career in an easily accessible space.


LinkedIn is without a doubt one of the most effective ways to market your skills to potential employers online. The tips and advice provided above will help you stand out from the competition and help you find the job of your dreams in the industry of your choice. How are you used to using Linkedin on a daily basis?

For further

If Linkedin is a network that interests you, I strongly invite you to browse these articles:


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