Internal communication is a subject that may seem obvious to entrepreneurs, but the truth is that many companies still have difficulties in guaranteeing an excellent level of access to information and communication between teams, sectors and their employees.

The fact is that maintaining good internal communication makes all the difference in the performance of teams and the company as a whole.

To help you understand everything you need to know about the subject and find tools that can improve your company’s performance, just check out the content in this article. Without further ado, come on!

What is internal communication?

The concept of internal communication is not difficult to understand: it refers to all communication made between agents internal to a corporation, be it between teams, sectors, individuals or even between two or more divisions of the same entity (company), encompassing all available means.

Taking this into account, we are not only talking about how employees talk to each other, but about the internal communication structure of your business.

Also called business communicationl, this is an aspect that can impact companies at different levels, from interpersonal relationships to the results achieved and the chances of success of internal and external actions and strategies.

Therefore, it is important to make sure that there is excellent communication in your business, through well-structured channels and in a way that access to information is optimized.

The impact of internal communication on your results

Now that you know exactly what internal communication is and its scope, we can present its impact on companies and how it can positively affect their results if it is well worked out.

Helps make everyone feel like they’re in the same boat

One of the greatest benefits of maintaining excellent communication with your team and all departments involved in certain projects and actions is to ensure that everyone is aware of the progress and status of the work performed.

The focus on communication helps employees to develop relationships with other members of their teams and the company as a whole, which helps to reduce the distance between departments and makes everyone really aware of how they are in the same boat.

Helps to optimize the sense of teamwork

One of the main objectives of internal communication is to promote engagement among employees, with the aim of enhancing the sense of teamwork and, from that, leveraging collaboration to achieve the desired results.

This makes each employee realize how their own work affects the performance of the rest of the team and the company as a whole, consequently leading them to want to exercise their function in the best possible way so as not to brake the rest of the team.

Improves access to information

Regardless of the number of teams, departments and divisions that your business has, making sure that people who use information have easy access to it is an extremely important principle.

To exemplify, your digital marketing, customer service and sales team must be able to access information such as consumer data and even customer service history.

This is because this information may be relevant to improve the use of sales techniques (sales team), to segment a lead base for digital marketing campaigns (marketing team), or to be able to continue the service (service team) ), for example.

Facilitates the entry of new employees

The culture of poor internal communication between employees and sectors can easily be propagated to new employees if not tackled, resulting in a less productive or attractive work environment for highly trained professionals.

Being able to exchange information with other employees and departments freely and integrate new employees into this environment is crucial to reducing the initial adaptation period that each contractor normally spends.

Benefits of internal communication

Different internal communication channels

It is possible to employ different channels to improve interaction between employees and connect sectors within your business.

There is not necessarily a better way to spread business communication, everything will depend on your goals, the size of the company, among other particularities of your reality.

The main internal communication channels used in modern companies are:

Corporate email

Corporate email is one of the most used channels by essentially every type of company. The advantage of this channel is that it has a good level of information security, if you use reliable email servers, such as Gmail itself (even if you have a personalized domain), in addition to allowing messages to be easily forwarded and shared among other collaborators.

Corporate social network

Today, having a group to chat with your team on apps like WhatsApp is no longer really new to business. However, the problem with working with this type of approach is that these applications often lack a high level of security.

WhatsApp, for example, is capable of storing communication in files present on the devices of each employee in a group, opening loopholes so that critical information about your business can be leaked.

Communication tools and systems

The use of software and internal communication systems is also extremely common. Unlike social networks, these platforms tend to be more robust and secure, offering features designed to optimize the performance of your team and facilitate access to information through permission controls, etc.

We also present in this article the best tools for internal communication, keep reading and be sure to check it out!


The Intranet is a private computer network, usually configured and administered by the IT infrastructure sector of large organizations.

Here, all access to information is controlled based on permission levels, accounts and password for exclusive use by company employees – often even available only on computers and devices dedicated to the work.

This is another excellent way to strengthen information security in your company, but it usually requires a more robust structure and a team dedicated to maintaining and managing accounts and accesses on the Intranet.

Newsletters, newspapers and murals

When the intention is to share new information and make announcements for the company as a whole or for a specific team, the use of email newsletters, newspapers and murals is not uncommon.

The advantage is that this type of channel can be easily accessed by all employees, both through digital media and within the structure of your company.

Tools for internal communication

So that you don’t leave the article without knowing what are the best tools to talk to your team, check out a list of the best solutions available on the market:

1. Websites Are Us

You probably already know Websites Are Us as an online chat tool, VoIP telephony and integrated customer service solutions.

What you may not yet know is that Websites Are Us is not only able to optimize your communication with customers, but also offers a feature designed for internal communication through the same tool.

Like WAUTeams, you can create groups, set up departments or chat individually with each employee within the app.

As it is part of the same standard tool as WAU, you can also enjoy WAUTeams on your mobile devices.

That way, you only need a single tool to handle all communication in your company, internal and external, in addition to being able to ensure that all shared data is really safe.

JivoTeams - Communication for JivoChat teams

2. Basecamp

Basecamp is a project management tool that has a team chat built into its web platform and its applications for mobile devices.

In it, you can share create different groups of conversations or send direct messages to each collaborator in individual chat windows.

The tool also has solutions for creating and monitoring tasks, as well as enabling file transfer.

3. Google Hangouts

Hangouts is an excellent communication tool integrated with other G-Suite solutions, such as Gmail, Google Calendars, Google Drive, etc.

In it, you can chat with members of your team by text or voice calls with or without video, which makes Hangouts a good option for those who need to hold videoconferences and meetings remotely.

Google Hangouts for business communication

4. Slack

You have probably heard of Slack, an internal communication tool that is really popular with other alternatives.

It essentially allows you to create a server with several channels to separate departments, teams and chat with other employees.

In addition, it is also possible to create individual conversations and enjoy integrations with other project management tools.

5. Zoom

Finally, Zoom is a business communication solution that presents its features for videoconferences and web conferences as the main differential.

It is possible to make voice and video calls to up to 100 employees on the free plan, with a limit of 40 minutes in duration.

The application is light and can be quickly accessed on any device, facilitating the entry of employees in a call without the need to waste time configuring it.

With these tool suggestions, you will have no more problems integrating your team members and keeping in touch with everyone.

Zoom - suitable for videoconferencing

Tips for improving internal communication

If you already use a system or channel to communicate with your team, but you believe that you are not achieving the expected results and that there is room for improvement in this aspect of your business, take advantage of the following tips:

Be cordial and know how to listen

It may seem obvious, but the first step in order to strengthen the interpersonal relationship with employees and collaborators is to adopt a friendly posture and to treat everyone in a cordial manner, giving space for them to speak.

If used by the entire team, this technique results in an environment in which employees perceive that there is openness for communication and that other team members are accessible.

Values ​​for clear communication

It is important to avoid gossip and the spread of rumors generated from noise in internal communication. Therefore, it is important to present information that is comprehensible to all who will have access to it.

Poorly transmitted information can cause unnecessary problems and even increase your chances of reworking complex projects.

In addition, as evidenced by a survey conducted by Forbes, other problems caused by poor communication are: loss of credibility, drop in productivity and innovation and lack of focus.

Avoid noise in communication

Involve members when needed

By developing a good corporate culture in relation to communication, you are able to create a work environment in which employees can feel invited to participate in conversations and discussions on key issues.

Involving the opinion and point of view of more people when making decisions or developing new projects can help you discover flaws or find ideas that you would not consider if you were working alone.

Create a feedback culture

Develop a culture of internal communication in which employees can criticize and give feedback on strategies, proposals and actions, without being penalized or repressed for doing so.

In addition to feedback, ensure that confirmation of receipt and understanding of messages or notices is practiced by everyone, so that you can check who is not following up on relevant and crucial issues for your operations and projects.

Establish an official notice channel

Finally, be sure to determine which communication channel will be used to transmit official announcements to other employees, whether within departments, project teams or involving the company as a whole.

There should be a clear and easily accessible place for everyone involved to keep up to date.

Ready to improve internal communication?

We hope that this content has covered all the information you needed to improve the interpersonal relationship between employees and start building a positive culture in your business, involving information sharing and openness to conversations between teams, sectors and individuals.

Don’t forget, using a tool to facilitate all this work makes all the difference, in addition to helping you centralize information through organized channels.

For this, we recommend that you do the test with the WAUTeams of Websites Are Us with your team and see how easy it is to keep in touch with everyone!

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