Learn to use the second largest social network in the world!

In addition to Facebook (we have already talked about it here) Instagram is another medium that you should use in your business. Especially if you work with products that depend a lot on the image like photographs, fitness or with an attractive design. In addition, it should be remembered that Instagram is a medium with a large female presence. So if you have an audience that is mostly women, it is also a network to consider.

And of course, be ready to receive traffic coming from Instagram directly on your page. Approach visitors with Websites Are Us’s proactive invitations and increase your chances of conversion.

Check out some tips to apply in your business:


1. Publish at the right time

One of the secrets to success on Instagram is to publish at the right time. Unfortunately, Instagram does not provide a statistics dashboard like Facebook, for example. However, there is a website that can help you in statistical terms. I’m talking about Simply Measured. This site gives you several important data, one of which is the time when you generate more engagement.

2. Use Hashtags related to your business

One of the ways that users have to search for interesting content is through hashtags. Think of those that are used in your business and put them in the description of your posts. If you have a very large number of hashtags, another tip is to put them in the first comment.


3. Schedule publications

A good way to maintain consistency in content is through websites that allow you to schedule your posts. In that case, you can use Instamizer. With it, you can schedule your publications, do a collaborative scheduling work and even edit your photos directly on the platform.

4. Tell your customers’ cases

Did the customer buy a product at your store? Ask him to take a picture with him and offer a discount on the purchase of a next product. It is important to humanize your brand and show that your product / service is being consumed by other people. .

5. Be consistent

To have a legion of followers on Insta you will need to publish constantly. So, my advice is to make a content calendar and follow it. One post a day is the least you can do.

6. Educate your potential customers

Obviously, you shouldn’t always be selling posts. Especially because, if you do, the interaction of your publications will be low. One way to get around this is to make posts about your business area.
A toy seller, for example, can make publications about how toys are built, tips for educating children well, etc.

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7. Place your website’s link in the Bio

Unfortunately, Instagram only allows you to insert links in one place: in your account’s Bio. So, it is important that you put the link of your online store there or even the address of your physical store, if you have one.


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