If you want to improve your use of LinkedIn, you should monitor and analyze the performance of your account. Analytics will help you identify areas for improvement and identify best practices to more effectively reach your goals on LinkedIn.

In this article, we will introduce you to 7 great tools for analyzing your LinkedIn account. We will then detail the 10 KPIs or performance indicators to follow absolutely.

Summary

7 great tools to analyze your LinkedIn account

Besides LinkedIn channel analytics, there are other analytics that can help you monitor your social strategy and achieve your goals. We have selected some of the best on the market:

Unmetric

unmetric web site

Unmetric is an AI-based social media benchmarking platform. It allows companies to collect reliable information on social media in order to optimize their performance on social networks. With this data, you will be able to know what is working and what is not, which will allow you to improve your social strategy.

Also, you can use this solution to create sharper and more attractive content or to automate your tedious tasks, such as reporting for example. In addition, you have access to a multitude of features that will help you analyze the performance of your brand on LinkedIn so that you can make the best marketing decisions. For example, you can find out which of your LinkedIn posts generated the most engagement and when. You also have access to an overview of your page statistics. These include follower growth, engagement, and status updates with likes and comments.

  • Watch your brand’s storefront pages on LinkedIn.
  • Download analysis reports on your LinkedIn performance.
  • Use Unmetric’s Share of Voice to benchmark your performance against your competitors and see how you are doing.

Rate

Unmetric’s plans start from $ 1,000 / month. In addition to analyzing your performance, you have the right to unlimited historical data and you can analyze more than 100,000 social profiles. If you are looking for new ideas to create engaging content, Unmetric also offers offers starting at $ 300 / month with several advantages.

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SocialPilot

socialpilot web site

SocialPilot is a very effective analytics tool that provides you with data on your marketing efforts. It offers a multitude of features that will help you increase your visibility on LinkedIn. With this tool, you have the ability to analyze your LinkedIn subscribers through the demographic drop-down functionality. This allows you to see the age of your subscribers, the size of their business, their industry and the country they belong to. There is also the post-performance analysis function which allows you to monitor and measure all of your LinkedIn posts in a single section. The best part is that you can share your most engaging content directly from the same tab.

  • Full overview of your brand page with key metrics.
  • Download PDF analysis reports on your LinkedIn performance.
  • Analyze and measure your engagement trends, identify content that performs better than others.

Rate

SocialPilot offers a monthly and annual subscription. We recommend the annual offers because the prices are more attractive: Agency ($ 83.33 / month), Small Team ($ 41.66 / month), Professional ($ 25 / month). All SocialPilot plans include a 14-day free trial period.

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Reportgarden

web site reportgarden

The Reportgarden tool has a customizable LinkedIn dashboard that offers a range of pretty cool features. This allows you to monitor your social performance with real-time data. Thanks to the quick and easy reporting function, you can view important information with tables and graphs. You can even track and analyze data on your LinkedIn page to see the behavior of your posts, the engagement they get, and more. By leveraging these key metrics, you can refine your marketing strategies.

  • Interactive dashboard that presents analytics reports on your LinkedIn business pages and even those of your competitors.
  • Analyze your engagement percentage to know the engagement models.
  • Analyze demographics of your audience so you can create more targeted content.

Rate

Reportgarden offers an annual subscription which gives the right to 2 months free. This subscription is available under three offers: Entrance ($ 250 / month), Professional ($ 520 / month), Business. Each plan includes a 7-day free trial period.

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Klipfolio

klipfolio web site

Klipfolio is an online dashboard platform. It has been used by large companies and structures such as IKEA and the American Red Cross to create high-performance commercial dashboards. The advantage with Klipfolio LinkedIn dashboards is that they come with LinkedIn “Klips”. These are pre-built and allow the user to see the number of shares and engagements received by their LinkedIn page at the end of each month. This will allow him to compare the results with those of the previous month. In addition, with Klipfolio, you can analyze the demographics of your audience by industry, category of profession, seniority, country and mobile footprint.

  • Track your engagement statistics and compare them from month to month.
  • Access well-detailed demographics of your audience.
  • Visualize important information with tables and graphs.

Rate

Klipfolio offers three rates: the Businesses and Agencies plans which are accessible from $ 49 / month (for the annual subscription), then the Enterprise offer which is accessible from $ 499 / month. Each offer entitles you to a free 14-day trial to test the functionality of the tool.

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Rank Ranger

web site rankranger

Rank Ranger offers a LinkedIn analysis tool that provides reports on key performance indicators. These give you detailed information about the top metrics on your LinkedIn page. This includes audience demographics, reach, subscriber growth and engagement. With audience demographics compiled by the tool, you can easily obtain information about your existing market segments. This will allow you to further expand your reach in the market.

  • Monitor the reach and performance of your publications.
  • Increase market reach by using detailed audience demographics.
  • Share your LinkedIn reports in PDF format.

Rate

To access the different functionalities of this tool, Rank Ranger offers 3 offers: Basic ($ 69 / month), Standard ($ 119 / month), Pro ($ 399 / month). All packages are eligible for a 14-day trial period.

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Whatagraph

whatagraph web site

The Whatagraph tool has the advantage of making social media reporting easier and above all faster. Indeed, it offers several options that facilitate the creation of analysis reports. It automates data collection, allowing LinkedIn users to personalize visual models and generate easy-to-read reports. The report provides a detailed analysis of your business page with key metrics and performance.

  • Top-notch statistics on the performance of your LinkedIn page.
  • Easily monitor the performance of your publications.
  • Schedule automated marketing reports.

Rate

To obtain the Watagraph tool and take advantage of its functionalities, you have the choice between three formulas billed annually: Professional ($ 99 / month), Premium ($ 239 / month) and Growth (from $ 599 / month). Watagraph also offers a free trial of its tool for 5 days.

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LinkedIn Page Analytics

web site linkedin page

LinkedIn channel analytics provide you with detailed information about the performance of your LinkedIn page. Using this valuable data, you can easily assess the effectiveness of the publications on your page, including the videos posted. Also, LinkedIn provides you with demographics of the audience, including business size, seniority, occupation category and country. And if you used LinkedIn Career Page to improve your page, you will also have access to Talent brand analytics.

  • Insight into the performance of your LinkedIn page with rich insights. These assess trends across measures and time periods.
  • Analysis of subscribers and visitors.
  • Access to Talent Brant analyzes.

Check out our full guide to using LinkedIn like a pro.

Rate

Analytics is available free of charge to LinkedIn users through the administration center of the LinkedIn page.

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The 10 KPIs or performance indicators of your LinkedIn

Once your company page is created and ads, visitors and subscribers start to proliferate, it is essential to take stock. Here are some key KPIs to follow.

Conversions

What this LinkedIn KPI measures

Speaking of LinkedIn conversion, this indicator measures a key event that your audience is performing. This event can be registering for a webinar, a newsletter or buying a store. In addition, for website owners, LinkedIn provides them with a pixel that they can install. Thus, conversions can be applied to all advertising campaigns.

Why is it important?

In addition to other key events, LinkedIn conversions are a valuable resource for gaining insight into the impact of advertising on LinkedIn. With the data these conversions provide you, you can improve your ads accordingly to reach a larger audience. However, if your advertising is just to raise awareness, then you can do without conversions. As an alternative measure, there is the cost per conversion.

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Leads generated

What this LinkedIn KPI measures

This indicator measures the number of potential customers that LinkedIn has referred to you. It also talks about the different prospects obtained. This includes all visitors to your website who have subscribed to your LinkedIn page or who have used the services you offer. It’s a great way to measure the impact of your LinkedIn page and network on users.

Why is it important?

In the B2B world, LinkedIn is a great way to get lots of leads. In order to measure the number of prospects you have, this indicator can use various kinds of publication. It can be unpaid content or sponsored inMail and lead generation forms. These last two means are chargeable. Thanks to the results of this indicator, you can improve your performance. As an alternative, you can set up a cost per lead.

Demography

What this LinkedIn KPI measures

This indicator takes into account the characteristics of all the people who follow you, like your publications and interact with your ads. LinkedIn demography has two parts. The first component includes demographic data for subscribers such as country, region, industry, firm size, job function, employment status and seniority. The second part refers to LinkedIn ads. This section gathers information such as country, location, company, size and sector of the company, profession, job function, demography and seniority.

Why is it important?

With the results of this indicator, you can make more targeted ads and content. Since LinkedIn is full of information related to the professional and work life of these users, it is also possible to use this information to publish on other sites. As for alternative metrics, there is demographic data on the ads as well as business page analysis.

Discover our article to optimize your posts on social networks.

Followers

What this LinkedIn KPI measures

The Followers indicator tells you how many visitors are following your LinkedIn page. With this indicator, visitors will be able to see your publications in their news feeds. It depends on your LinkedIn algorithm, however. It’s also a great way to gauge how users interact with your posts and ads.

Why is it important?

The more subscribers there are, the more users follow you. So, if you have a job or services to sell, your chances of achieving your goal become very great. In fact, B2B and B2C companies benefit significantly from LinkedIn pages for businesses. The alternative measures here mainly concern subscribers of senior people placed in the company.

Quality job applications

What this LinkedIn KPI measures

This indicator measures the quantity of quality job applications you receive via your company’s LinkedIn page. To obtain this data, the indicator can use your paid job offers or simple organic ads. As for quality, it depends on each company.

Why is it important?

By creating a LinkedIn page for your company, the goal is to have as many quality candidates as possible. With this indicator, you can know if your company is achieving a high quality application rate. It will also help you better orient your applications and refine your research. Alternatively, there is also the number of job applications, applications received from organic and paid advertisements.

Cost per acquisition (CPA)

What this LinkedIn KPI measures

This is the total cost to acquire a customer. This cost refers to the amount spent to make the announcements. This cost is calculated by dividing the money used for ads and the number of customers obtained. In other words, for an ad that cost you $ 300, if you get 15 customers, just make $ 300 divided by 15 and you get a CPA of $ 20.

Why is it important?

The fundamental importance of the CPA is to compare your LinkedIn network with other paid marketing networks. With this indicator, you can know if your ads on LinkedIn are profitable enough or not. So even if your cost per click (CPC) on LinkedIn is higher than on other networks, and the CPA shows you that you have low cost customers, then your LinkedIn ads are more profitable. As an alternative, there is also the measurement of the lifetime value of the customer (CLV).

Comments

What this LinkedIn KPI measures

As the name suggests, this flag tracks the comments you receive on your page. These are the comments of Internet users (prospects or not) mentioned at the bottom of your ads and publications.

Why is it important?

Using this metric, you’ll see the excitement that you arouse among your audience. Obviously, there are also shares, likes and others, but to leave a comment the user reads and thinks for a long time. Comments are therefore better indicators. After all, LinkedIn is a network dedicated to marketing, so quality is more important than quantity. Like comments, the measurement of actions and likes which are also good indicators.

Video views

What this LinkedIn KPI measures

When a user watches a video for at least three seconds, then the video is considered to be viewed on LinkedIn. With the video view indicator, you will know the number of times a user has viewed a video that you have posted on your LinkedIn page. The indicator will not count the view of the video, if the user views it for less than 3 seconds.

Why is it important?

Generally, video content attracts more Internet users than written content. With LinkedIn, you can use native videos. So, like Facebook, you can choose the content that will appear in the users’ news feed. As an alternative measure, this indicator can also measure completed video views.

Page views

What this LinkedIn KPI measures

This indicator measures the number of times a user visits your page. Thus, each time a user visits your company page, this is counted by the indicator. If the user visits your page twice during the same period, it is counted. However, unique visitors only count as one page view, no matter how many times they visit your page.

Why is it important?

With this indicator, you will have an idea of ​​the number of users who visit your page, which allows you to monitor your visibility on LinkedIn. Instead of measuring page views, this indicator can also use the number of unique visitors.

Clickthrough rate (CTR)

What this LinkedIn KPI measures

The click through rate represents the percentage of people who clicked on your landing page. So after an ad or message, the number of times a visitor clicks on your landing page is the click-through rate. To find this rate, simply divide the number of impressions received on your publication by the number of clicks. So, if for an ad seen by 300 people, you have 30 clicks on the landing page, then you divide 30 by 300. You get a CTR of 10%. It’s quite remarkable as a figure.

Why is it important?

With a high CTR, you can already congratulate yourself on your work on LinkedIn. It’s the ultimate indicator of whether your ad campaign is drawing as many people as expected to your landing page. It can also help you improve your performance. In cases where this early is relatively weak, you must therefore review several points on your page including: the offer, targeting and even the ad in question.

Using LinkedIn to boost your company’s visibility is a commendable initiative. But, that’s far from enough to reach your goals. It is essential to regularly check the performance of your page to be able to make any changes to improve your marketing efforts. The analysis tools we have presented above are among the best on the market. Choose which meets your expectations and fits your budget. Also, keep an eye on the 10 performance indicators to see how your business page is progressing on LinkedIn.

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