Do you know that you can thwart competition through LinkedIn? No…; Today you will find out!

You will learn how to do this and how to use this information to grow your business or business.

There are many advantages to using LinkedIn business. These include the promotion of experience, skills and achievements, the presentation of content, networking and the evaluation of career opportunities. What people often overlook is their use of statistics extraction and competition research.

In this case, we have the following:

In the modern business world, everyone is competing for who will get the audience’s attention across a growing and growing channel of content. There are many arguments both for and against the monitoring of competition. From being able to distract you from growing your business to being a huge inspiration and launching your business. In any case there is something to learn.

If you choose to track your competitors on LinkedIn, you need to understand who they are. They may be direct competitors doing exactly the same job as yours or indirectly competing for your audience’s ‘wallet’. It is not just who you consider to be a competitor but your potential customer as well and you automatically become a competitor. And so you have to know who they are and what they do.

LinkedIn is the largest business network in the world with over 650 million users and there is plenty of information you can use.

Change your profile settings before you start your search

We said look for others not to be exposed. So before you start your search, change some of your profile settings.

In this case, we have the following:

Allow only your own profile to be able to see your links. The default setting allows 1st degree connections to see your network. Shared links will remain visible but others will be hidden. This will have another effect: advertisers will not be able to advertise your links.

Furthermore,

  • Some of your 1st degree links may have synchronized their LinkedIn account with a third party and see the information there, unless you change the setting,
  • LinkedIn users can see links that endorse the skills. If you want them strictly personal then close this feature from the settings.

Change how your profile looks “private”. You can choose what you want others to see when viewing their profile so you don’t leave traces. When you are in private mode and viewing the profile of one of your links, you can potentially see his links (if he has not locked them). Thus, they have left a door open to view their network and find customers and potential customers. Do not forget change your profile back to “fully visible” so you can see who sees you.

Close the option “Those who saw this profile also saw”. You may have noticed that LinkedIn pops up a check box that shows who searched for LinkedIn members who searched for a profile. If you leave the option open, then anyone in your profile can easily see your competitors list. The list of these impressions is dynamic and is updated monthly. It can be extremely useful, so you can play with the settings at will.

In this case, we have the following:

Follow or connect with your competitors on LinkedIn

As a rule on LinkedIn one can connect with individuals and follow companies. But one can also follow people! Connections make sense as one knows and trusts the other. Once you’ve identified who your competitors are, you can either connect with them or follow them.

Is it a good idea to connect with my competitors?

If you know them, yes, why not. Now that you know and how to adjust your options, it could be a good opportunity to exchange useful information even customers you can’t serve.

By following a business (or profile) on LinkedIn, you can see the posts and articles he or she uploads up there. It’s a good solution when talking about competitors.

You can follow people, pages or topics. Up to 5000 without being connected to them.

Review your competitors’ profiles

There are places on LinkedIn where you can find information about your competitors. Let’s focus on individual profiles and corporate pages for starters.

If you’re not sure if your competitors are on LinkedIn use search. You can find people based on their professional title, job title or company size. Use keywords and filter the results that will be produced. You can find things you didn’t even imagine.

In this case, we have the following:

Advice: find time in the day-to-day monitoring of competition. Make a list of things to do. It can be on a daily, weekly or monthly basis.

Analyze your competitors’ newsfeed content

The newsfeed you see is where you will find useful and interesting information on the work and activity of those who have posted. Keeping your competitors in mind, take a look at the newsfeed and ask yourself:

  • What are the updates your links have posted? Can you find something that will work for you?
  • Do they have a professional event to attend? Should you attend?
  • Where does the posting come from? Who or what is the original source?
  • Is there any idea for content that can be customized to your work?
  • Who is commenting? Are they your customers, potential customers or partners? Do you have shared links?

Advice: Comments on LinkedIn are public, so before commenting on something you might think it’s best to send a personal message so you don’t expose information you don’t want exposed. In a message you can get into more detail and more intimacy.

In this case, we have the following:

Explore the pages of your competitors

The information contained in a corporate page on LinkedIn is similar to that found in the “about us” field of a website. If you have a premium account, you will have access to information such as the number of employees in a business, their breakdown by field, new hires, job openings, and more. Even if you are just following a page on LinkedIn you can access such information, though you are more likely to see articles and links to the company site. If you follow a page, the company does not receive alerts even though this action is visible on your profile, track of interests.

Convert the information you receive into action to your benefit

So you’ve gathered a ton of information and now it’s time to see what you can do with it so it’s really useful. When recording the results of your research, make a simple SWOT (strengths, weaknesses, opportunities, threats). Remember that the first two relate to your business while the other two relate to external factors.

Once you’ve created a question box around these findings, decide what kind of actions to take, and what you are likely to stop and continue.

In short, and in conclusion, analyzing competition through LinkedIn can create significant opportunities for you and your business and thus rank you ahead of other businesses in your industry.

Article Writing: Websites Are Us London