In recent years, LinkedIn has been a great place for traders, founders and entrepreneurs in general. The interesting thing here is that LinkedIn is not dominated solely by celebrities or big business, even “normal” people have. This means that there are many opportunities for almost anyone, as long as an effective strategy is developed.
If you are interested in developing your LinkedIn profile by increasing Engagement in the content you upload then here are some tips that can help you.
Let’s see in detail…
1.) Identify your audience
You may not have many links to LinkedIn right now, and that’s okay.
What we are trying to do here is to develop a better idea for the people we want to connect with and talk to. It’s basically like making Customer Personas. However, the type of content we create on LinkedIn will be different from our blog!
Usually, we can divide it into three types of audiences:
- General Professionals
- Professionals in your field
- Potential customers
A. General Professionals
The content that usually goes viral on LinkedIn and targets a very general audience. It talks about something common to people, and since there are so many connections, the engagement in the content reaches the clouds.
Regardless of the industry you are in, this type of content should at least be a small part of your strategy. It is relatively easy to create and often includes short stories, lessons and general career advice.
Image link: https://imgur.com/iffhkCv
B. Professionals in your field
Professionals in your field are natural and next to be attracted by your content. Ultimately, the issues you are discussing should be extremely similar to each other, as you face the same problems at work and possibly similar expectations.
When you are looking for solutions or trying to solve a specific problem, professionals in the field will be able to help you and vice versa. That’s where your chance arises !!!
Although these people may not be buying your product, it is important to have them on your network.
If you create content that is mediocre and up, you will have engagement, which will lead to more connections and potential customers.
Quentin Ford offers a great example. It constantly provides tips and updates that are useful to other Facebook advertisers. This helps to establish itself as a leader in this respective category.
Image link: https://imgur.com/Ib4HtaK
C. Potential customers
The best way to attract potential customers is to do a great job before working with them.
If you can create amazing content that blends beautifully with the offer of your products, you will be able to attract potential customers in the long run. Customers are looking for a solution, often a one-off solution.
Therefore, they may not give you the attention you want, but when they are looking for a solution to a problem, you will be the first person they look for.
Especially in B2B, this is extremely valuable. In fact, according to a study by HubSpot, LinkedIn is 277% more effective at creating a lead generation than Facebook and Twitter. This means that distributing relevant content for your offer is an excellent long-term strategy.
2.) Tell stories | Storytelling
Tell your story on LinkedIn!
What better way to connect with other people than to tell stories? Both achievements and failures. By exposing ourselves, opening ourselves up to our audience and telling stories about our experiences, we can of course build trust and gain a loyal follower.
It’s amazing that some people have created a long list of followers out of nothing, just documenting their story on LinkedIn. And the beauty of what they have done is that both the good and the bad side appear.
People are empathetic and with the stories of failure or success, they are inspired!
We need to understand that people want to connect and interact with other people on issues that are inherently human and not robotic. We can all create stories. Don’t be afraid to put stories in your contente strategy on LinkedIn, your links will reward you for it.
3.) Focus on things that work
Focus on content and things that work for you on LinkedIn.
There are many options for creating content on LinkedIn.
You can share full text updates (up to 1300 characters), post videos from YouTube, and share images and write full articles on Pulse.
There are many people who excel at LinkedIn simply by successfully incorporating all sorts of features into their posts. This keeps the followers interested and they remain committed.
Quick Tip: Try to avoid links in posts. Research has shown that LinkedIn tends to penalize posts that include links.
To avoid posts that have low engagement, try placing your links in the comments.
4.) Make connections and engage
People want to follow people, not robots.
Interacting with others will greatly help increase engagement. Helping people when they are not serving you is not good, it is the best way to gain trust. It’s a long-term game, but it will pay off.
In addition, pay more attention to the opportunities you have than connections. Fortunately, LinkedIn is full of accurate and up-to-date information about its members. You can selectively select people to contact and connect with, either by searching based on the company they work for, or by what skills they have or how they work.
To go one step further, you can take advantage of LinkedIn teams and share and interact with other users. You will have access to people who are interested in similar topics, giving you a great starting point for conversation.
One last tip!
It’s easy to make a quick Like with your smartphone, but it’s more useful to make a comment that encourages conversation, even if it’s more difficult!
5.) Create, promote and collaborate with others
Try working with your LinkedIn connections
Instead of just chatting, commenting and participating in LinkedIn, create, promote and collaborate with others.
True Grow occurs when your content reaches your second and third tier network. This gives people, in addition to your connection. the opportunity to see your updates and connect with you.
In a sense, creating with others helps bridge the gap between you and a new audience.
You can work with other people on linkedin and promote your posts, so you can be in front of a new audience.
So it’s your turn to put into operation what you have learned!