Management is largely responsible for maintaining a well-structured organization, ensuring that it pays off at all ends and thus achieves its objectives, regardless of what they are.

The view on management has been changing a lot in recent years and today many companies already adopt the ‘Horizontal Management’ model, for example.

In this structure, employees have total autonomy and can make their own decisions with regard to work, including schedules, processes, behavior, among others.

The idea of ​​horizontal management is to encourage the responsibility of employees and contrary to what it seems, nothing is disordered, its intention is to eliminate as much as possible bureaucratic steps and optimize everyone’s time.

After all, if the employee does not depend on third parties to take advantage of a certain situation, everything will flow better, would you agree?

The management

Management exists to ‘balance’ the company and get the best out of it, develop plans and develop processes, involve employees and make sure that the sum of all this is enough to achieve the objectives initially designed.

The modern manager exercises the function that can be called ‘political-administrative’. In other words, controlling finances is not his only obligation, he has to manage the people who will lead the company to the goal, giving them the best support possible.

Having a management that is able to execute what was thought in the planning, allows the company to evolve gradually and as a consequence reach all its objectives.

Therefore, it is evident that the role of management is to involve people in the company’s processes, considering that they are primarily responsible for success and even if the satisfied employee brings results.

So, the differential today is to make employees work towards the same cause, reaching them especially through identification. And that is where organizational culture comes in as a transforming element within management.

What is organizational culture?

Organizational culture can be defined as the set of values, ideas, habits, philosophies and beliefs that an organization shares with its employees in order to create an environment in which everyone is focused on the same purpose.

To better understand, think about how culture is formed in society.

People who have similar behaviors and beliefs come naturally and thus start to feel identified with each other, this is the concept, only within the organization.

Therefore, the organizational culture has nothing to do with imposition or code of conduct, it exists to propose the alignment, identification and purposes to be achieved by all people who are part of the company, regardless of the position.

In London, the concept of organizational culture is still not so common, but some organizations like Grupo Ideal Trends already make it the pillars of their management.

The Ideal Trends Group is a conglomerate composed of more than 20 companies that operate in various areas, such as: Digital Marketing, cosmetics, services, real state, health of Non-Governmental Organizations – NGOs.

Its culture was entirely idealized by its CEO José Paulo Pereira Silva, a technology entrepreneur and also a management specialist, who applied theoretical studies and practical experiences to his group.

Integrated by 10 principles, the Ideal Trends Group’s culture is based on horizontal management, which guarantees freedom for its employees to make decisions and have direct contact with their directors, streamlining processes and minimizing bureaucracy.

The principles of the Ideal Trends Group:

Details about the culture – Grupo Ideal Trends.

Note, as mentioned at the beginning, organizational culture does not establish rules. The 10 principles of the Ideal Trends Group, for example, are not passed on to employees as an ‘obligation’, but as values ​​cultivated within the organization.

And do you know what the great benefit of this is?

Attracting only identified professionals ensures a highly productive and harmonious environment.

Read too: 5 Sales Processes That Can Be Optimized With Online Chat

Ideal Trends Group Management and Organizational Culture

Management x Culture

Management and culture complement each other.

Think, if the role of management is to make all employees show high performance and so the company keeps on progressing continuously until it reaches all its objectives, and culture suggests a workplace based on identification, what happens?

The answer is simple and straightforward: results.

In short, management is paramount to any company that aims to succeed and culture is the way to make all employees feel fulfilled. Together, they are a power.

Meet the channels of the Ideal Trends Group: Website, Facebook, Instagram and Youtube.

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