In the last days that most of us are locked in, there has been a great deal of debate about the role of marketing during incarceration.

There are voices and businesses that continue ‘business as usual’ and others that have cut their budget and stopped everything. Facebook advertising spend is down 50%.

However, as is usually the case, good practice is somewhere in the middle. That is, jobs have not stopped for everyone and there are opportunities where there is a crisis.

The facts of the moment are as follows:

There is a global recession that will lead to unemployment and all of them are expected to last from 6 to 18 months.

Meanwhile, social media traffic has doubled, with Twitter users growing and businesses like Amazon literally pounding, creating a great opportunity for Digital businesses.

In this case, we have the following:

So what do we do?

Undoubtedly, we are all focused on the Covid-19 virus, but also on the next day of the pandemic. So, initially:

We adjust our strategy, go with the current. We provide content that may be useful to citizens, e.g. tips / ideas on what we can do during the quarantine days. This is a time when users have a lot more free time and will appreciate your quality content more.

People have questions about their futures, their lives, their finances, their daily lives, they have stress… Try to give them peace of mind.

Speed ​​up innovations, changes, or projects you have left behind due to limited time. Now is the time to better organize your business and ideas and get ready for the next day.

In second phase:

The changes will be consolidated in the coming weeks. Electronic everyday life will now be the norm. Each sector should find ways to reorganize to work with the new market rules. This means that every business should see what is changing in the lives of its customers and adapt to the new data.
If you have a financial product, for example, it’s better to talk about deposit insurance than high yields.

Consider this: in many crises, forecasts for the post-crisis-era are extremely difficult. In this case, they are quite easy. We will be back to normal!

In this case, we have the following:

In the third phase:

Undoubtedly, the changes that the pandemic has brought and brought will remain after returning to normality. For example, many will continue to work remotely, online shopping will be maintained, many meetings will continue to take place remotely.

Those who manage to gain public confidence in the difficult times will keep going after it, and that is why it is important to make the right moves now.

It’s a difficult time for everyone. But the dilemma of “human lives” versus “economics” is essentially a pseudonym. People are building economies and they will continue to do so as long as they survive.

# stay home

Postscript:

If your business falls into one of the following categories (food, telecoms or e-learning, home delivery) then your job is probably up and you don’t have time to read articles 😉

Article Writing: Websites Are Us London