Are you trying to use your ecommerce and feel like you’re not getting results? Sometimes, getting around this situation using social media can be interesting. This was the case of Alexandra Moraes, an entrepreneur who created an innovative method of ecommerce in the fashion area through Instagram. Biologist with a master’s degree in genetics, she migrated to the business area after not having discovered herself in Biology. In this way, he ended up discovering a unique opportunity, creating a business from scratch and profiting already in its first month.

Today working in the area of ​​online courses, she teaches how to use her own method so that others also achieve success. We talked to her and unraveled a little of her ecommerce success stories. She told us how she got around the first difficulties and how today she is a successful case in online business.

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Read too: Email marketing for beginners: 14 tips to get started

Ecommerce on Instagram: Directions, goals and how the new journey started

After the birth of her second child, Alexandra realized that she did not want to continue in the area, leaving the company and starting to focus singularly on raising her children. As she told us: “Working in the corporate world, I always had to give up several moments with my eldest son due to work. With the second child, this desire to stay exclusively with them became very strong ”.

Around 4 months after the birth of the second child, Alexandra began to search the internet for ways to work that would also allow her to be with her children, reconciling both sides. In these surveys, she found a unique opportunity in the area of ​​women’s fashion, in which she began to structure her ecommerce for selling women’s clothing online.

From then on, Alexandra started to establish her service channels but, going in the opposite direction of the majority, she started to work with Instagram, WhatsApp and email, instead of opening an ecommerce website. The entrepreneur mainly used Instagram to attract her clients. WhatsApp was used for online service and direct contact with customers.

Inauguration of the website and the turnaround in ecommerce

The result of Alexandra’s initiative, which consisted of checking the demand of Instagram users on profiles of wholesale chains – that is, who only sold to stores and ecommerces – and thus planning the acquisition of these clothes and the sale, worked very well and, in a few months, she was no longer able to meet all the demand that came to her store on Instagram.

The process worked very simply: “I detected an Instagram demand for wholesale stores. In the photos that these wholesalers posted there were dozens of people commenting that they wanted to buy the pieces but had no way to buy because the supplier was an exclusive wholesale. From then on, I started to contact these interested parties, one by one, through Instagram comments. With that, they started looking for me whenever they wanted pieces from certain brands ”.

That’s when she thought about creating the site to automate some processes that she still ran manually. That said, she invested in the site and launched it, but made a miscalculation.

She told us that, in the process of the website, she had not calculated the amount of time it would take in maintenance tasks, such as updating photos and measurements of parts sold and the work to refer people to the page. However, the main problem faced by Alexandra were not these, but the conflict between the ease of navigating the site and the personalized service she used to do to close the purchase. In other words, the site became just a showcase and, in addition to not generating much return, it ended up increasing the workload, instead of decreasing as it was intended.


Business renewal

Despite the problems with the site, she never thought about giving up her online business, since social networks were still quite successful. That is, with the problems on the site, she abandoned it for good and decided to take a step back, returning to the original format and reinventing it in other ways.

Among the following strategies, she adopted transmission lists on WhatsApp and email marketing techniques to increase her reach, including calling on family help for the company’s operational processes. “It was more financially viable to bear the costs of a second person in the business than to keep the site up and running,” said the businesswoman.

Along with this, she also created a structure and visual identity in order to give great credibility to her business. This meant that, despite personal contact, their form of service gave the impression that they were dealing with a brand with a large ecommerce structure, when in fact everything was organized from an apartment room.


Migrating from ecommerce to education

Alexandra currently teaches online digital marketing courses, teaching about what she learned in her own business. While guiding her ecommerce, she started studying the subject and taking online courses in the area, falling in love with the subject in the process. This paid off, as it established a network of contacts with authorities in the area, which resulted in a partnership with Ana Tex – specialist in digital marketing and Instagram – to teach methods for online sales in the fashion area without using a website, the same one that she used with herself.

Currently, the course has 8 months since its launch and has already registered 500 students with impressive results, according to Alexandra herself. The only setback was the time available that prevented her from keeping both businesses running simultaneously, in which she chose to remain in the teaching field, passing on her successful method. To learn more about Alexandra Moraes, check out her Facebook page.

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