Having a good reputation is crucial when gaining the trust of your recipients in email marketing – as in all types of marketing. And we all know that having trust is fundamental to any business – after all, who prefers to buy from a brand that is questionable instead of one that is trustworthy?

For in an email marketing campaign, such trust plays a vital role. Nowadays, internet users are careful when opening their emails – and absolutely everyone is afraid of information theft. But as a business that wants to have a successful campaign, having the user’s trust is just half the fight. The second half.

The first fight is for the trust of email providers. All providers analyze your message in every way and depending on what the provider decides, your email ends up in the inbox or goes to the junk box – which is anyone’s nightmare trying to make a good email campaign marketing.

So that you do not fall into this hole, here are some tips for your email marketing campaigns to have good results.

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5 tips for good email marketing campaigns

01) Be patient and take care of your email volume.

Providers take your history into account, which means that the longer you spend sending emails to that recipient, the better. But time is not the only thing that matters: you need to increase the volume of your email marketing gradually.

For any email provider, if your email volume increases dramatically over a short period of time this is a sign that your list may not have grown organically. This means that either the sender bought the list – a big NO in email marketing – or that the sender sends spam frequently.

In both cases, all your effort when building a good email marketing campaign to take your business forward can be hindered, and end up not even being read by the recipients.

02) Take care not to be marked as spam.

If your recipients mark your emails as spam, the provider starts to see you as spam too. This illustrates how important it is for your contacts to want to receive your emails and have a list of recipients who have subscribed to it.

If you receive an email with promotions from a company you’ve never heard of – chances are you think that email has ulterior motives, such as stealing information. An email with illicit intentions no longer represents email marketing in the eyes of the customer – this is pure and hard spam.

To decrease the chances that your recipients will mark your email marketing as spam, it is always important to have an opt-out. This can be a button or a link that allows the recipient to unsubscribe from your list. You can’t force people to receive your messages, so it’s best to focus on the audience that is interested in your content.

If you do not make it easy to unsubscribe, it is quite possible that the person will mark your email as spam just because they do not have the trouble of looking for a place on your site to unsubscribe. This can make the provider see you as a source of spam, and thus classify all of your future email marketing campaigns as spam!

03) Watch out for Spam traps

These are fake emails that have the sole purpose of catching spam. The idea is quite simple: the provider creates these emails, but they never belonged to anyone. This means that any sender sending that email did not get that email in an honest way. If you send any message to these emails, it is immediately marked with spam.

This is potentially catastrophic for any business. Once marked as spam, it takes an average of 6 months to send email marketing campaigns that have little result in recovering the lost reputation.

And that’s the big danger for any company that buys contact lists: since you don’t know who those emails belong to, any of them can be a trap that will seriously undermine your marketing efforts.

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04) Keep the bounce rate low (bounces)

Bounces represents the number of people who followed a link in your email, to then give up and leave your site. Although this may be the result of a promotion that ultimately offers nothing of interest to the recipient – it makes providers start to think that you may be using these links to steal information or lying about where that link leads.

To prevent this from happening, think carefully before selecting links to your emails. The more interest your recipients have in the content of your site, the less likely they are to leave the page. And of course, don’t try to force the bar and link to pages that don’t have much to do with the content of your message.

05) Think about the domain and your IP

Although email providers like Google don’t say exactly how their algorithm catches spam, it is a fact that they all look at and investigate your domain before making a decision. Therefore, it is more than recommended to have a tool that sends e-mails to you from an IP that is secure and has a good reputation.

Email providers take into account the age of your domain. For example, if your domain (eg [email protected]) is only a few days old, it is automatically considered suspicious. So it is important to have even more patience, and build a domain that has a history, both sending emails and receiving emails.

Your IP will depend on your email provider. For example, if you have an email with Google, your email will leave Google’s IP. If you use a tool for email marketing, these emails will leave the IP of the tool’s server. So it is important to do some research and see what is the reputation of the solution’s IP and your own domain.

How to export your contacts from Websites Are Us?

The more you use your WAU chat, the more information you accumulate about your clientele. So, be sure to check out this article on how to export customer contact information to start your email marketing campaigns.

See you in the next article!

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