If, on the one hand, it is true that we live in a time when it is extremely easy to reach our potential customers, it is also true that getting the attention of each user on social networks becomes increasingly complicated. With more content to be shared at all times, the user will have less time to consume each new video, text or image that is published.

For several decades now we have entered a war in which the attention of each person has become the most valuable asset for brands. Let us remember how television worked. You were there, watching your program at the end of the day, and from one moment to the next, you were interrupted with advertising.

You watched that program for free because someone was paying for your time, believing that if you viewed the program, you were more likely to see the ad that would appear during the break.

You weren’t paying for the program, but you were the product.

Only the reality has changed. Today, if you are watching a TV program and an ad appears, you pick up your cell phone, change channels or do something else. You just started to ignore advertising.

Even London pay TV lost, over the past year, more than 360 thousand subscribers. Consumer behavior has changed and you have to get used to it.

Except, you probably haven’t realized what’s going on yet …

What is the reason you don’t make sales through social networks?

What is the reason why people do not pay attention to your content?

That’s what we’re going to talk about next …

social media

What companies have not yet learned from social media

With the arrival of social networks, companies believed they had the knife and cheese in hand. Finally, they had a communication channel where they could make sales and they did not need to pay the absurd monies that TV’s and radio often charged. In addition, they had more accurate metrics. How many people saw exactly that ad, how many clicked, what profile interacted with, etc. Now they could even deliver their ads with greater precision!

Only the consumer who, yesterday was on TV and today is on the internet, is the same. That is, he doesn’t like to be interrupted with advertising! Especially with advertising that is not directed at him or with publications that have an “advertising face”.

What brands have not yet realized is that, because it is so easy to create content, it has also become easy to ignore that same content.

Is the text boring? Let’s go to Youtube.

Nothing decent on Facebook? We open Snap.

Nowadays if you don’t get someone’s attention in the first few seconds, it’s over. The mouse goes down or the finger slides.

That’s how you do it, that’s how everyone does it!

Current brands have to create content that generates interaction, that is interesting and that makes that potential customer like the brand.

In short: they have to deliver value.

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Each person is a media company

Today, with a smartphone, anyone is a media company. Just open Facebook, Instagram or Snapchat and you’re sharing content with thousands of people.

And your company today is also a media company, which consequently ends up selling some products.

I am a media company that talks about Facebook and social networks and, consequently, sells books, lectures and campaign management on..Facebook.

Did you understand the perspective?

Today your marketing is this: content, adding value and selling without selling.

The problem is that many people think exactly the opposite: I will sell first and then add value. In this way, they become easy to ignore in a world full of information.

In this social media game, first focus on adding value and then selling. Consider, for example, offering real-time service on your website using Websites Are Us to retain visitors coming from your pages on social networks.

And don’t forget to access more videos like the one above on Websites Are Us Brasil’s YouTube Channel

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