When we know that a quarter of ecommerce sales were made on mobile in 2018, this represents an interesting windfall for ecommerce. Last year, the London bought the equivalent of 22 billion euros of products and services from their phone or tablet according to the FEVAD.
What should we think of this new tool? Here is our overview of GoodBarber shopping apps.
GoodBarber in a few words
Created in 2011 in Corsica, GoodBarber is an app builder which allows you to create your online mobile application without any specific development knowledge. Over 30,000 applications have already been created and 40 million downloads have been generated through the platform. The company is present in New York, London and London.
GoodBarber allows you to easily create a native app and publish it to the App Store and Google Play (developed in Objective-C and Java). It is also possible to create a Progressive Web App accessible from any web browser (developed in Angular).
At the Mobile World Congress in Barcelona earlier this year, GoodBarber unveiled its “Shopping Apps”. Aimed at ecommerçants who want to take advantage of the mobile, this new tool allows in particular to optimize navigation between products, send push notifications and pay in one click with the integration of digital wallets such as Apple Pay, Google Pay and Payment Request API.
GoodBarber offers to test its platform for free for 30 days with direct access. During the test period, you will have access to the full functionality of the platform, including its famous Shopping Apps which we will take a closer look at.
The main features of Shopping Apps
GoodBarber claims that native apps convert three times more than responsive sites. This is all the more important thanks to the many features of the shopping apps.
The first step is to configure your application. The tool offers to choose from several proposals for themes, colors and styles. 20 customizable templates are available to get started. Aimed at people who do not know how to code, it is very intuitive and works with a drag and drop system for the images you want to add. It is at this stage that you will enter the information of your application, but also the payment services you offer, the delivery method and any taxes.
After this step, you can add products and collections with all the information (photos, text) attached to them.
Because an application must open and be used quickly, GoodBarber makes the login automatic. The user will therefore not need to enter their identifiers each time they are used.
You have the possibility of offering discounts for each of your marketing actions. A good way to attract or retain new customers.
You have the option of integrating a search engine into your shopping application which can even be used with voice. The user will also be able to access their search history.
One click payment
Important functionality within shopping apps, give the possibility to pay very easily, in one click, thanks to the integration of digital wallets such as Apple Pay, Google Pay and via Payment Request API. The payment stage is essential on mobile. The user must feel secure and not waste time. With Apple Pay, it is even possible to pay with facial recognition.
Push is a great asset to attract or relaunch your customers and redirect them in one click to your app. You will be able to send commercial messages according to your campaigns or simply to inform your customers of the follow-up of their order. It is also possible to link your communication with e-mails.
The application you create is capable of recognizing the user and therefore making the basket permanent. It always remains active and can be recovered.
In the age of social media, mobile users are used to sharing products they have spotted. With the QuickShare button, your customer can easily send a link of your products to all their relatives.
In the back office, you will have the possibility to view all your statistics. You will thus know the evolution of the number of orders or the average basket. From the interface, you will also have access to the list of orders and that of your customers.
Website creation – Personalized price estimation
Websites Are Us has developed a recommendation engine which allows you to obtain a free detailed price estimate as well as a selection of software and providers adapted to your website creation needs.
Offers and rates
GoodBarber operates on a subscription model. The company offers 4 different rates. The features remain the same, but the price varies depending on the type of application and the platforms on which they are published.
- The standard rate (35 € per month) allows you to have 1 Progressive Web App for Mobile, Tablet, Desktop
- The full price (95 € per month) allows you to create 1 Progressive Web App for Mobile, Tablet, Desktop and 1 Native App for Android
- The premium rate (255 € per month) allows you to create 1 Progressive Web App for Mobile, Tablet, Deskto, 1 Native App for Android, 1 Native App for iPhone (iOS universal app) and 1 Native App for iPad (iOS universal app)
- The platinum tariff (personalized price) gives access to the same applications as the premium tariff but with an additional dedicated account manager and dedicated SLAs.
GoodBarber offers to test its tool for free for 30 days with direct access.
The opinion of the Fabrique du Net
GoodBarber’s shopping apps tool is very easy to use and will quickly be adopted by brands that do not necessarily have development knowledge. The platform is intuitive and supports the user well in the creation of his application, all at a reasonable price. The one-click payment and push notification features are a real sales booster for ecommerce operators.