Since the pandemic generated by the new coronavirus began, changes have been diverse and very sudden.

However, one of the most important revolutions was the migration of countless businesses to digital. Even before the arrival of Covid-19, digital processes were already in full reinvention of acceleration and optimization.

And the shock of the pandemic still made companies realize that online media are extremely important, now even more so to make them grow in the midst of the crisis and to survive in a sustainable way in the market.

Within the resources of the internet, digital marketing is what has become even more popular and adhered to by companies.

Companies from all sectors, such as those that sell decoration products, or those that provide tent rental services, among others, are already including digital marketing strategies to optimize communication with their customers and gain competitive advantages in the market.

In other words, it is a matter of time for digital marketing to become a matter of survival for companies.

With that in mind, we prepared this post to talk about the importance of digital marketing in the midst of Covid-19. Want to know more about it? So be sure to join us! Come on?

The impact of digital marketing on companies

With the recommendations and measures taken by the World Health Organization (WHO), together with the Ministry of Health, in a few days, health and safety had an impact on the routine of thousands of businesses – especially in small and medium-sized companies.

This quickly ended up reflecting on the drop in sales, profit and negatively impacting the business.

Wood deck industries and businesses that have operational activities and require labor had to close their activities, reduce their working hours or rotate employees.

In other words, the scenario is not the best. However, to get through this moment, it is time to reinvent strategies and migrate to digital.

Companies that already used digital marketing to sell and communicate are certainly ahead in this scenario. This is because they are able to adapt to the moment and create strategies to continue their acquisition of new customers more quickly.

Research shows that digital marketing strategies, like Inbound Marketing, are 62% cheaper than conventional marketing, which is essential in the middle of Covid-19.

How can digital marketing help your company in sales?

With the rate of people buying less when the pandemic arrives, with digital marketing, it is possible to reach more people who are already interested in buying.

You can improve the conversion of your pages through landing pages and websites, or focus on offers and promotions to deal with the moment and win customers, for example.

There are a multitude of strategies that are being applied by different companies, be it beer input industries, accounting offices, among others.

With digital marketing, you can position yourself in the online media, build a stronger image, communicate in an optimized way and stand out!

Now that you know about the importance of digital marketing in Covid-19 times, what are you waiting for to apply it in your own business? Did you like the post?

To learn more about digital marketing and its strategies, be sure to check out this complete guide!

This article was written by Rafaela Ricardo, Content Creator at Soluções Industriais.

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