Wix is ​​used by more than 110 million people worldwide and is recognized as a benchmark in the market. Only “problem” with the platform? Have to make a choice between Wix Editor and Wix ADI. Not easy.

  • Wix Editor is an immersive platform that offers the possibility of controlling all aspects of your site. To do this, simply start by choosing from one of the 510 templates offered.
  • Wix ADI is a little more refined and offers simpler and faster tools to use.

To help you make your choice, here is a comparison of the two tools with their common points and differences.

How does Wix Editor and Wix ADI work?

Wix Editor uses the drag-and-drop functionality, which gives you control over the position of all your content and functionality on your site.

On Wix ADI, you start by answering a few questions about the type of site, the features and the style you want. The platform will then generate a personalized site that meets your needs.

You can always modify some elements but using another means than drag-and-drop. Wix ADI works with sections that you can change, just like Lego.

Who is easier to use?

Generally speaking, Wix is ​​an easy to use site builder.

Wix Editor, with its drag-and-drop functionality, makes anyone comfortable with the tool. You are free to rearrange the page as desired. Wix Editor will help you to realign the blocks during your changes.

Wix ADI is even easier to use. You enter the type of site you want, its name, the design you want and the tool creates your site using machine learning.

Wix ADI also gives the possibility to transfer online content to this new site. If you already have a site or a page on social networks, the tool takes care of retrieving the content. Then you can easily redesign your site by removing or adding certain features and adjusting the structure.


Both tools are easy to use, but the simplest is Wix ADI.

Who is more flexible?

Wix Editor gives you control over everything. You can choose a template from the hundreds sorted by activity sector.

The application library is rich and allows you to use their own or third-party applications. You can customize absolutely everything on your site.

Wix ADI does not offer templates since it generates a design based on the information you provide. You can edit your site later, but you will be limited in the number of applications and features.

If you still want to add more apps, you will need to go through Wix Editor. Note that you can switch to Wix Editor from Wix ADI, but the reverse is not possible. If you switch from Wix Editor to Wix ADI, you will lose a large part of the changes made.


When it comes to site design, Wix Editor wins hands down. The tool is flexible and allows you to create a fully personalized site.

Who has the best library of applications?

Wix has an impressive marketplace, full of useful and comprehensive applications.

Wix Editor has an equally full library. You can choose apps made in Wix or third-party apps. From the analytics tool to making appointments, Wix Editor covers a wide range of possibilities.

Wix ADI doesn’t have as many apps. The tool will only offer a few features based on the information you have provided. If you want to go further, you will have to turn to Wix Editor.

wix applications


Once again, Wix Editor wins hands down, offering all the applications for all your desires.

Who has the best e-commerce features?

For once, the Wix Editor and Wix ADI e-commerce functionalities are the same.

You can sell up to 100 products, create discounts and manage your sales from the Wix Ecommerce interface. Wix is ​​perfect if you don’t want to build a real e-commerce site or if you want it to be scalable. If you want to go further in online sales, it is better to turn to dedicated platforms, such as Shopify or BigCommerce.


There is no winner in this round as the two tools have the same functionality.

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Who is the best in SEO?

Generally speaking, Wix still has room for improvement in terms of SEO tools. Again, it is difficult to decide between the two tools.

You have the option to change URLs, add ALT tags on images, tags and meta descriptions on both.

However, you can add specific URL links to Wix ADI. Practical if you want your site to be really optimal in terms of SEO.

Wix Editor in turn allows access to all applications, which allows access to more features. You will therefore be able to use Google applications such as Analytics and Search Console.

For information, Wix offers guides to guide you in referencing your site.


Wix Editor and Wix ADI have the same general functionality, but because it allows access to more SEO applications, Wix Editor is a bit more complete.

Who has the best customer service?

Whether for one or the other, you will have access to the help section. Wix is ​​very good at supporting its customers. You can send an email or call (Monday to Saturday) if you have a problem, access a forum and information sheets.

The last two are accessible at all hours of the day and night and function as a search engine. The information is provided by Wix experts or members of the community.


The two tools are fairly equal on this point. Wix Editor stands out a little bit thanks to the quality of the advice provided on its functionality.

Who is the cheapest?

Here again, a lot in common. Since the two tools are from Wix, the prices are the same.

Here are the different offers:

As you will understand, prices vary depending on the features offered. Wix also offers a free version. But at this price, you will have advertisements on your site and will not be able to connect to a domain.

The prices offered by Wix are among the lowest on the market. It is therefore better to opt for a paid version to have the best showcase. You can always use the free version to make sure the tool is right for you.


In Wix, all tools are equal on the pricing side.


Here is a summary of the positive and negative points for Wix ADI and Wix Editor.


For the :

  • Site put online faster
  • Ideal for extracting existing online information in a central hub
  • Easier to use than Wix Editor

The cons:

  • Does not offer complete creation tools
  • Application library not fully accessible
  • Less information available than in Wix Editor in the Help Center

Wix Editor

For the :

  • Offers full control over the design of your website
  • Gives full access to Wix applications
  • Lots of useful information available in the help center in case of blockage

The cons:

  • Longer to handle than Wix ADI
  • Less and less used as Wix ADI improves
  • Because everything can be edited, it is easy to make mistakes and go against good practices

Wix ADI vs Wix Editor: who is the winner?

Generally speaking, Wix Editor still seems to be a little higher. After all, this is the tool that was created first. But Wix ADI is also the clearest and most practical.

Each tool has advantages and disadvantages. It all depends on what you are looking for.

Wix Editor gives you complete control over the appearance of your site. There are hundreds of apps to choose from and tons of helpful tips in their knowledge base.

Wix ADI is the quickest and easiest tool to get started. You don’t have to provide design work since it generates a single site, based on the information you provide.

Your choice!

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