Learning Design With The Beatles - Part I
 Learning Design With The Beatles – Part I

You may not even be a fan, but somehow, it can be in many ways possible, you have already been impacted or impacted by the greatest band of all time, we are talking about The Beatles!

They have revolutionized the entire music industry and to this day are a great inspiration to artists around the world, whatever the genre, you can be sure that you have a little bit of John, Paul, George and Ringo.

But what do the Liverpool boys have to do with design?

To answer that question we have to go back to the 1950s, a period when the world was recovering from World War II and the young people of that era needed to find their own way, not only their role in society but also to find their own cultural identity. since the war had taken it from them so far.

With that came a tufted boy who wiggled onstage and played totally Blues-inspired songs, a music genre from the far south of the United States that had roots in traditional African music, his name was Elvis Presley and we also knew what would come. be the Rock ‘N’ Roll.

The new genre was a huge success and soon spread to all continents, also reaching England, especially in the ears of young John Lennon, who had the idea that the vast majority of young people had at the same time form a rock band.

As a result of the band The Quarrymen was born, and we already have the first relationship with design at this time, since it was not only inspired by the North American movement but also brought the folk and skiffle fashion, which had the concept of “make yourself ”, a concept that had been used before and was rescued because of the high cost of musical instruments.

They used objects like washing boards and bottles as instruments, which shows that experimentation was present in the essence of the band, something that is one of the main pillars of design as well.

This experimentation was not only in the genres that inspired them but also in the search for the best music delivery, as the band gradually evolved, starting with John and a few friends, the entrance of Paul and George and then the transition to Classic formation with the arrival of Ringo. This is interesting to analyze, as the bands were already formed with the search for the best musicians and the Beatles went against it, bringing the quality over time and taking advantage of the opportunities to have talented artists.

And when we talk about the talent we have to take into account that it means nothing if you don’t have the practice, but the Beatles knew it and they practised a lot when they did their first tour in Hamburg, spending 6 to 8 hours on stage every night. , this certainly helped the evolution and maturity of the group, so much so that when they returned to England their musical quality and stage presence was much higher than the local bands, which is a parallel to the design, as the practice and testing are essential in our profession.

In 1961 the band starts performing at The Cavern Club and this is where the world starts to notice the biggest band ever, but that’s the subject of the next article, in which we will follow the rise of the Beatles, Beatlemania and the evolution of the band that was responsible for many paradigm shifts of our society.

 AI System Anatomy Diagram Wins Design of the Year 2019
 AI System Anatomy Diagram Wins Design of the Year 2019

The infographic and AI System Anatomy research project is the design winner of the year 2019 from The Design Museum in the digital design category. The project reveals the social and environmental consequences of voice assistant devices. Analyzes the amount of human work, data, and resources required over the life of a single device, from manufacturing to disposal, using the popular Amazon Echo device as an example.

Authored by Kate Crawford and Vladan Joler, the project demonstrates
the impact of the device on a global scale from mining metals from the earth
necessary to build it and the resulting environmental effects, up to the data
about the user that the device gathers.

The project also highlights the huge pay gap between executives working in the sector and the children employed to extract minerals, who would have to work 700,000 years to earn the same amount.

Anatomy of an AI system comprises a visual map and an essay

The Design Museum has also awarded awards for
other categories, namely: architecture, fashion, product, graphic design and automotive.

Architecture

Sameep Padora and Associates won the architecture category for the Maya Somaiya Library, a school library in Kopargaon, near Mumbai, India.

The design of the building allows children
walk and play on the roof. Ilori praised her “sleek design, which
it was all about community ”and emphasized that it fulfilled the objectives doubly
leisure and education.

Fashion design

Adidas and designer Ji Won Choi’s collaboration won the best fashion designer of the year

In the fashion category, the winner was a collaboration between
Adidas sportswear brand and designer Ji Won Choi, which combines the
Silhouette of Korean traditional clothes and brand tracksuits.

Hajj described it as a “collaboration
very good ”, stating that he won“ because he used a design language
traditional in a new way. ”

“It’s a rare thing – an approach
genuinely interesting and fresh about sportswear, ”said Hajj. “Him
plays with proportion and is an excellent use of pattern cutting ”.

Graphic design

Branding, graphics and signage at beauty company headquarters Amorepacific won the graphics award

In graphics, the award went to Sascha Lobe at Pentagram with L2M3 for his brands, graphics and signage at the new headquarters of the beauty and cosmetics company Amorepacific in Seoul, designed by David Chipperfield.

“Wayfinding is one of the most
challenging graphic design and this execution is exquisite and
smart, ”said Douglas.

“The simple four-sided map that
relates the building to the surrounding river, mountain, park, and city
means you always know where you are in the building, ”she said. “It’s architecturally sensitive and highly functional.”

Product

Catch, a simple HIV test kit won the product design category.

The winner of the product design category was Hans Ramzan for Catch, a simple HIV test kit. The low-cost self-test device is designed for users in emerging countries who may not have access to early diagnosis of medical care.

Thompson pointed out that design “will help to
save lives ”and shows how design can have a positive impact. “This one
This project will be particularly useful where there is still a stigma surrounding HIV and
Where cost is a barrier to diagnosis, ”he said.

Transportation design

Muji and Sensible 4 freestanding bus won transport design of the year

Muji was the winner in the transportation design category for the autonomous car created by the Finnish company Sensible 4. It works in all weather conditions, is useful, efficient and beautiful.

Design Museum director Deyan Sudjic described the awards as a “vital part” of museum production. He praised the awards program for bringing to the forefront “the most revealing, intriguing and exciting new design in the world.”

The Design Museum is a museum in Kensington, London, covering products, industrial design, graphics, fashion and architecture.

 

 The importance of the repertoire in the creation
 The importance of the repertoire in the creation

In design it is common for professionals to build on references to something that already exists, so it is extremely important that they seek diverse knowledge about everything around them.

Some tools such as the Bi-Associative Methodology and the Morphological Matrix are great partners in generating new ideas, but none of this is meaningful if there is not a wide range of knowledge gathered about the project and the audience we want to reach.

But what does this have to do with movies?

Many directors and writers often mix different elements to create something new, a good example of this is the franchise Star Wars, which came from a first idea of ​​George Lucas wanting to make an opera that was set in space.

Another classic movie that makes this combination of ideas that we can mention is the Back to the future, which links with a science fiction story in conjunction with a romantic comedy.

Robert Zemeckis, Bob Gale, Michael J. Fox, Neil Canton, and Steven Spielberg on the Back to the Future movie set in 1985 (Photo: www.bfi.org.uk)

We can mention many other films in which their directors or writers use this line of reasoning to create their works, but there is one who has this way of thinking as his own identity, director Quentin Tarantino.

Tarantino started studying cinema from a young age, but his big school was at a film rental company he worked at when he was 22, Video Archives, There he had access to the movies that people cast aside for being less well-known, including martial arts movies, western spaghetti movies, and the famous trash movies.

It is inevitable not to see these influences in your filmography, but with the great differential of mixing all these genres along with other references of pop culture.

In the movie Django Unchained for example, he criticizes racism and the period of slavery that happened in the United States, but he mixed elements of African American culture together with those of the western spaghetti films to create his narrative, these elements are present in the dialogues between the characters. , in costumes and even in their soundtrack.

In Kill bill We can also see other references of Tarantino’s baggage, having in its history elements of martial arts films, present even in the costumes, as in the clothes worn by Uma Thurman character who pays tribute to actor Bruce Lee.

But what makes the movie even more interesting is the extra elements to the oriental culture that makes this junction of ideas talk, like the songs Ironside from Quincy Jones or Twisted Nerve by Bernard Herrmann, the latter being a composer already much admired by Tarantino for having done works with Alfred Hitchcock and Martin Scorsese.

Quentin Tarantino (Photo: www.cinematographe.it)

The great merit of Tarantino is to have an immense repertoire and to know a lot of what has already been done in cinema, knowing how to masterfully use these references to tell their stories.

That’s why it’s important that we creative professionals always have to be on the lookout for knowledge, even if it has no connection with our lives right now, it may be that up front we can use it and create something fantastic in a near future.

“You can’t connect the dots by looking ahead; You can only turn them on by looking back. So you have to trust that the dots will connect sometime in the future. ”- Steve Jobs

 Subtle redesign on the Websites Are US logo
 Subtle redesign on the Websites Are Us logo

Hello people!

We are used to seeing big brands with a new rebrand, especially in the last 2 years. This time, darling DC did the same. Calm down, we don’t totally change, but we just make the whole identity more proportional. The project was orchestrated by dear Pedro Panetto (we already have another article with him, click here and see), who talked a little bit about this process in our short interview on this issue of the new Websites Are Us logo launch.

For Iran Pontes, founder of Websites Are Us, the proposal was to be something subtle, but bring innovation: “Our idea was to be something subtle, to keep the whole identity already consolidated in the minds of our readers throughout the 5 years of history, but, we needed to innovate in something; change and grow. Inviting Pedro Panetto to the project was indeed the best choice. He was able to sense our need for needed but not radical change and worked well within our concepts of innovation, communication and growth. The application of the golden ratio and its studies have brought not only visual balance but also innovation to the project that is now suitable for varied platforms and projects, ”he said. And finally, you can check below the final result of the project that will be applied from today on our on and off media and a comparison with the previous logo.

 

The brand

The intention was not to create something totally new but to set a more proportional pattern. The subtle redesign sets in for the new symbol design – the communication balloon, speech, and gives a better graphic arrangement to the composition. Within the golden ratio, the symbol became more dynamic, more moving and much more harmonious, including the fact that its slight inclination refers to growth. Another plus point is that identity is now adaptable for many applications, including the many projects that DC is involved in as a course and training company and portal.

 

 

Creative process

The techniques used, as mentioned, started from the Golden Ratio. Peter’s grounding in the orientation of these forms was paramount to the outcome. Follow a little of the creative process in our interview with Pedro Panetto:

1 – How was it for you to work on the project of one of the largest design and communication blogs in Brazil?

“It’s challenging and a great honour. It is a project for designers, from a well-publicized brand, it is a demanding public. And besides, everything that involves the word “redesign” attracts debate and easily generates controversy. Not everyone accepts change, there is always a break in the status quo, and no matter if you do something bad or well done, there will always be criticism. So it’s the kind of project you come into awareness of the challenge.

And besides, DC is the blog of a great friend of mine, Iran Pontes. So it turns out to be that mix of designing something for a friend (who is also a designer) and at the same time acting on a project with such a wide scope. ”

2 – What and how did you define the main concepts for the project?

“The Websites Are Us brand was already in the last stages of its registration and now it has just been officially registered. Thus, the redesign could not be radical. I should rework the shapes very subtly. These were the guidelines of the project: to work the grids relations applying the Golden Ratio; perfect brand colour; and work on the visual arrangements. All this followed by the rule: do not change the mark. It would be a redesign compared to Coca-Cola, where it has its features perfected from time to time, but without altering the brand itself… just simple refinements of features and form. ”

Animated GIF - Find & Share on GIPHY

3 – What goals were intended to be achieved in the creative process?

“Rebalancing the elements, giving the symbol a more upbeat look and redefining the shade of red (again without breaking away from the current one).”

4 – Tell us a little about the challenges that came up during the project. What was the hardest?

“The brand should be the same, and be different at the same time. This is challenging. Especially in the matter of Golden Ratio because when I do a project, I already have in my mind how it will flow into some proportional structure. The diagram is already coming up with the sketches… but in the case of something existing and that should only be changed subtly, applying the ratio there is difficult. It was a little more challenging than I first thought, but it worked out. “

5 – How was the creative process of the redesign?

“We can define it as limited and simple, the idea was just to perfect the structures and not develop a new brand.”

6 – Which paths and followings were followed for the final result?

“I used my normal design methodology, but skipping the phases where I would draw the sketches of ideas. The sketches have already begun from attempts to recreate that balloon based on the Golden Reason. ”

 

7 – Can all these techniques and methodologies be learned in your course?

“Yes, all of them and more. In my course I prioritized a versatility in ways to use the Golden Ratio, so you can learn and be very flexible whenever you want to use it. ”

These are small changes, but they represented this new stage here in DC. The staff were very pleased with the result and we are really happy and all these changes are made with you in mind, our dear readers who inspire us every day. Did you enjoy our short redesign process? Check it out below.

 Never stop learning
 Never stop learning

Speak creative!

Today I would like to talk a little about teaching and how often we have a distorted view of the importance of education. In our society, we are often indoctrinated by certain stages of life and by the expectation that exists about us, a classic model (in the case of Brazil) of finishing high school, studying for the college entrance exam, entering a college, getting a job in your home. area, get married, have children, retire. But as we have seen lately, this model is useful for society, but not necessarily for us and our dreams and ambitions. One of the most important lessons I’ve learned in recent years has been the fact that we should never stop learning, here are some good reasons for this:

1 – Learning new things makes life more exciting

In fact, our brains are addicted to news, which is why we often realize that childhood is a time when everything seemed to be time consuming and so intense. New experiences are important for generating memories, one of the best ways to achieve these experiences is by learning new things and applying them. Also, imagine if every month you commit to learning something new at a beginner level, imagine by the end of the year all the things you can do with these new skills, not only does this make you a more interesting person, but a person with less limitations and more free.

2 – Progress in a career comes not only from hours of work, but also from hours of study.

I have often studied biography of other artists / designers and a tendency I notice in the big names in various fields is that not only were they hardworking people willing to spend hours upon hours of their craft but they were also willing to learn whatever it takes to be the best at what they do. We have this myopia of thinking that to be successful in a career just needs to be hardworking, when in fact we always need to be honing our knowledge to be a professional with more to offer. The study cannot end after college, but when you are there to learn, you should take this task more seriously, because it requires a lot of self discipline.

3 – Is good for health and is a way to bring people together

Learning is good for your memory, your self esteem and your life expectancy according to various researches. Not only for these benefits should you review your study routine, but also because learning can be a great time to socialize with others and generate amazing experiences. The teaching environment can also be the environment of collaboration and socialization, activities that only enrich learning.

That’s it guys, I hope the post was helpful, if you wanted to know more about me, follow me on Instagram / Behance / Artstation

 5 Things Every Designer Should Do When Creating A Logo
 5 Things Every Designer Should Do When Creating A Logo

The Logo is not just a picture or symbol. Much more than that, it conveys the profile of a company even before it introduces itself. Through the logo, we can see if the company presents itself with professionalism, if it is serious or more casual, even if it is a company with high or low prices.

This is because the logo talks about the lines. He is the key to the identity of a company. Everything revolves around him. Or almost everything. No messing up is the most important thing in an identity manual. Creating a logo that gives the customer everything the company wants to say, but in a subtle and accurate way, is quite a challenge to the designer. Because “creating” is not just about opening software and starting to draw. Creating in this case means joining the main pillars of the company and passing it on to the public in a smart, attractive, seductive and sales-generating way. After all, design is a solution. So I’ll tell you five things every designer should do when creating a logo.

There may be more things to do, though, these five will already open the north to develop a good brainstorm and do
a project that makes the customer happy.

1. Question your customer

Talk to your client about the result he expects. Many of them have no idea what can be done, but they know which colors to use, typography, symbology, etc.

Question everything. For example:

  • How do you want customers to see your business?
  • How do you imagine your ideal customer?
  • Do you want a serious, sophisticated logo or something more colorful and cheerful?
  • Is there a symbol or animal that represents the company profile?

These types of questions will make it easier for you to search for references, which is the second thing every
Designer should do when creating a logo.

2. Search for References

Try to see everything that has been done and how it was done. It is very important to have references, so I suggest that you accompany professionals who specialize in brands. Ex: Ana Couto Branding. Study their heads. Try to think as they think. Choose an important logo and reflect on it. This will bring you repertoire to create an efficient color palette with objective results and clarity. It’s normal to have difficulties when there are no ideas, good layouts… but that’s where the references come in. Put a nice sound to listen and start searching for colors, shapes, meanings, try to understand the company too… the pillars of value, mission and delivery.

3. Study the competition

Search for your customer’s competitors and see what is already in the market. You can be inspired, but never copy. After all, the coolest part of design is creating. Nothing is created, everything is reinvented. It is one thing to copy, another to be inspired. This is also important for you to learn from other people’s mistakes. So if there’s something you didn’t think was so cool, avoid using it in your work. It will save you time and hassle.

4. Study / Research More

Research will give you a foundation for everything you do. So when you present your work, you will have confidence and, most importantly, arguments to convince the customer that the brand you have created will bring more results to them and more fixation on the customers head. Tip: Color Psychology can explain a lot about the company;)

5. In the beginning, quantity is better than quality.

Create it. Create a lot. Create several options. Create at least 5 versions for option. No matter if it’s good or not, just create. This will open the door of your mind to create even more. When you are really tired of creating, take a deep breath and create some more. Then, when you have some good options, from the hundreds you made, select the best ones and present them to the customer. It is essential that you use reasoned arguments, after all, you know what you are doing. Thus, the chance of the client to enjoy your work increases and still passes the credibility that a good professional like you will gain.