Online reputation management
Online reputation for your business

Online reputation for your business

Online Reputation Management is now a natural part of their activities in the network for large corporations. These corporations constantly monitor the social networks and other pertinent sites on the Web to know what they can find there and respond if necessary. Small and medium-sized enterprises often lack human resources, not to mention private individuals. We have the solution to this problem!

Online reputation for your business

Online reputation management is indispensable

When a customer is interested in a product or service, it is now almost natural for them to search the Internet for reviews of other customers. Of course, he does not spend days or even weeks systematically evaluating all searchable sources. Instead, he enters appropriate search terms on Google or another search engine and looks at the first displayed hits briefly. Our job is to make sure that the customer does not get a bad impression of your company or your products. This can easily happen! Because 99 satisfied customers usually see no reason to express their satisfaction on the Web. The one dissatisfied customer but very well! Or the dissatisfied former employee,

Online reputation management

Watch and react!

Our first task is to detect negative content on the web. This is not a one-time task but requires constant monitoring. The next step is to respond appropriately. Simply having the posts deleted is often not the best solution, even if this is legally possible. The web community is very allergic to anything that even the appearance of censorship awakens! A friendly correction of the allegations is often the better choice. In the worst case, negative reports on the web can trigger a so-called “shitstorm”. Again, we can help you to respond optimally!

noindex
Rule change on Google: Abolish noindex and other rules in Robots.txt

Abolish noindex

The company announced on its webmaster blog that as of September 1, 2019, it will no longer support some statements in Robots.txt. As justification, Google stated that these were used too rarely.

Abolish noindex

These instructions are no longer respected by the Google Bot

  • noindex
  • nofollow
  • Crawl-delay

“In the interest of maintaining a healthy ecosystem and preparing for potential future open source releases, on September 1, 2019, we will return all codes that deal with unsupported and unpublished rules (eg noindex). For those of you who have relied on the noindex indexing statement in the robots.txt file that controls crawling, there are a number of alternative options, “the company said.

As an alternative, Google has compiled the following list of other indexing options that should have been used anyway:

  1. Noindex in robotic meta tags: In the event that crawling is allowed, the easiest way to use the noindex directive is to use it. This is supported in the HTML as well as the http response headers.
  2. HTTP status codes 404 and 410: Since these two codes mean that the page no longer exists, the URLs will be removed from Google the next time crawling or deleted from the index.
  3. Password-protected pages: To delete a page from the Google index, it is hidden behind a login. However, this is only the case if no markup is used for subscription or paywalled content.
  4. Use Search Console URL Tool: This tool is a way to easily delete a URL on Google’s search results for a while. As soon as you start the tool and click “remove”, the URL will be removed immediately

noindex

How should I proceed now?

First, make sure you do not use the noindex directive in robots.txt. If you use these, then you should set up Google’s suggested options as an alternative to September 1st. First, make sure you use commands like crawl-delay or nofollow, and change them to Google-supported instructions.

Core Algorithm Update
Announcement from Google: Core Algorithm Update is coming

Core Algorithm Update

For the first time, Google has informed via Twitter in advance that on June 3, 2019, the major Core Algorithm Update will be rolled out for June. A core algorithm update is run by Google a couple of times a year, but this time site operators were notified in advance.

Announcement from Google

Usually, Google updates without notice and then responds to requests from webmasters. Only in hindsight will the change be confirmed. It seems to be a response from Google on transparency requests from the community, that the group has now announced the date of the update in advance.

This also confirms Danny Sullivan of Google on Twitter:

At what time is the Core Algorithm Update coming?

An exact time Google has not yet announced. If you want to stay up-to-date on the upcoming update at any time, you can keep an eye on the Google SearchLiaison Twitter account. If there is something new, it will probably be tweeted there first.

Core Algorithm Update

But what brings page operators now that they know about an update before? First of all, not much. The performance on Google with any changes can not be so easily influenced anyway. Only changes in the ranking behaviour or the visibility of a page can then be attributed to the Google Core Algorithm Update.

But no matter if there is a Google Update or not, for the SEO performance of every website, only constant optimization to the needs of Google is the key to long-term success. Only in this way can the top positions in the search engine be secured.

Internal linking
Three simple strategies for internal linking – suitable for keywords with different search volumes

Internal linking

Most business people and content marketers who have sufficient experience know how important external links are. External links stand for a significant and important ranking factor, proving that studies again and again. In addition, external links also stand for trust, which shows a different and first-class website. Where there are stumbling blocks for companies, however, internal links are used to shift capital directly to where it will have the most impact. While internal links will not provide you with Link Juice, unlike external links, they are essential. Why? Quite simply, they are needed to steer the link juice to the sites that normally attract fewer links or when an increase in SERPs is urgently needed.

In our next article, we’ll explain what it takes to have a good link structure and what to refrain from doing. You’ll learn why you can not get around an internal link strategy, and on top, you’ll get three world-class strategies that can help you with keywords with different levels of competition and search volume.

Internal linking

Build a good internal link structure – how it works!

The internal link structure of your company always depends on the underlying goals. However, there are some elements that always stay the same:

  • Keep the structure of your website as flat as possible. Because it is confirmed time and time again that it is better if as few clicks as possible are needed to get from your website to a specific page. Therefore, we recommend that you design your website in such a way that every page is accessible within two to three clicks from the start page. Or you can use breadcrumbs, cloud tags, and an internal search to get the most out of even the most complex websites.
  • Feed the main content of your pages with links! There are a total of two different types of links: contextual links and navigational links. The so-called navigation links contain links in your header, footer and navigation bar that help the user find other pages within the same domain while search engines search your site. Context-sensitive links are much more important in the content of your pages and in the SEO area. And it’s exactly these types of links that we will discuss in more detail in our article.
  • Also, include keywords in your text anchors. Presumably, most SEOs would rather discourage using exactly matched keywords in the internal link text anchor. However, much better advice would be to make sure that the entire text anchor informs the reader what to expect when clicking on the linked content. Adding keywords to your text anchor should not be a problem if you’re already creating high-quality, well-optimized text. Also, remember to set image links with alt attributes that contain keywords. These behave like text anchors for text links.
  • Keep an adequate number of links on each page. Google’s Webmaster Guidelines recommend that you limit yourself to a limited number of links. This procedure is not only better readability for the visitor of your page, but they are also not marked as spam in this way. You should also remember that the first anchor text is always preferred should you refer to the same URL several times on a page. All other anchors are paid correspondingly less attention and are sometimes even almost insignificant.
  • In any case, make sure that all-important and relevant pages are linked. Search engines are often able to find orphaned pages that are not linked to other pages. Your site visitors can not do this though. Depending on what kind of pages this is, you can delete them, integrate them into the link, or exclude them from indexing altogether.

The internal link strategy and why you need it

According to CMI’s 2019 “B2B Benchmarks, Budgets and Trends” report, around 81 per cent of B2B companies believe that a particular content strategy aligns their team “around shared missions/goals and makes it easier to determine what kind of content should be developed. ”

The same applies to internal link strategies. The more you understand and know exactly what your “Linkjuice” is about to do for you, the better and more efficiently you can use an internal link structure to achieve your company’s goals. If used properly and skilfully, internal links can not only be a very helpful tool but also a very powerful one. Creating a clean and consistent internal link structure is the best way to achieve:

  • They can provide your visitors with additional information that, above all, offers them high added value and is helpful.
  • It helps Google and other search engines to search your site faster.
  • They increase traffic to high conversion sites but low traffic, such as product pages.
  • You can “advertise” for pages stuck on page 2.
  • You can improve the ranking for high, medium or low search volumes of keywords.

The best internal link strategies mean a double dose of responsibility by influencing the metrics for interacting with users. These include, for example, page views per session, the conversion rate, the time visitors spend on the website, and a few other factors. The second point is that they affect your ranking in the SERPs for significant keywords. But how can you make it easier? We tell you! Just consider the user’s stay on your site and plan and think about which internal link strategy is right for you and your business.

But let’s come to the announced three strategies that you can target for keywords based on search volume and competition.

implement an internal link strategy

Internal link strategies based on search volume

1. Use internal links to increase the relevance of the homepage for high-volume keywords.

If you’ve set yourself the goal of ranking with a few high-volume keywords and high levels of competition at the same time, then you’ll need a rich, detailed website to leverage and implement that strategy. This includes, for example, a landing page style landing page that aims to attract, convince, and convert new leads.

To structure your internal links:

While your navigation links will continue to help visitors find your content and discover new pages on your site, most of your contextual links should be supported by relevant anchor texts, such For example, target keywords in combination with narrow synonyms may point to your home page. In a purely structural sense, this means that you have more links pointing to your homepage more often than any other page. This also means that visitors to other high-quality “help pages” on your website should end up back on your information-rich homepage as quickly as possible. As we have already mentioned, the first anchor text is always given the highest priority should you refer to the same URL multiple times. Therefore, some webmasters make their task,

That, in turn, means that the only goal of this strategy is to improve your site’s ranking. You will, therefore, use every opportunity and content to drive more traffic to your site. Always keep in mind that all secondary pages and content, while still useful and relevant to attracting external links, are not designed to rank strongly with keywords. All this so-called “Link Juice” is intended for your home page.

2. Use internal links to find middle-search keywords and drive traffic to important landing pages.

We tell you exactly when you should resort to this strategy and put it into action!

Namely, if and only if you want to make it the main task to bring keywords with a medium search volume on significant pages, such. For example, product category pages within an e-commerce website or blog categories on a news-style website. This usually works best with robust category pages containing lots of info, product details and comparisons, blog posts, and more.

But how exactly do I structure the internal links?

You simply use anchor text keywords to drive visitors to your most important category pages. With this strategy, your website’s job is to guide users to the most relevant category page. Helpful articles and product pages should also all refer to these pages with medium anchor text to direct as much traffic as possible back to your category pages.

This means that this strategy transforms every category page into a kind of information hub that users can visit again and again when they get new information.

For example, a website that sells supplements may have a category page for vitamin C supplements. So whenever new articles are published on this topic that evaluates a new product or compares it to other products, you can link to the appropriate category page using appropriate target keywords. These keywords could be:

  • Buy Vitamin C.
  • best deals on vitamin C supplements
  • Compare to Vitamin C.
  • Etc.

3. Use internal links to find low-search keywords for your child pages.

When should I apply this strategy?

This strategy is useful if you are in a fairly tight niche and you want to lead highly qualified leads to specific child pages, such as specific blog posts or product listings.

How to structure internal links:

In this link strategy, the child pages should be as detailed as possible. This allows you to arrange images and copies that can be organically linked to other child pages.

The goal of this link strategy is, therefore, to give the users a certain “overall picture”, which results from the purchase of several products or the consumption of numerous contents. For example, if you have a multi-part blog series that naturally lends itself to internal links. Or you may have product pages for specific lifestyle products that reference specific product comparisons or other information about those products.

As a rule, the less competition you have for the keywords, the better your pages rank. So make sure your chosen keywords are actually searched.

How to implement an internal link strategy

Once you’ve decided on a link strategy that can help you reach your goals and fits in with your business, the time has come to evaluate your internal links and anchor text. To complete this step, we strongly recommend that you use a tool capable of measuring the click depth, the links to the page, but also from the page. In addition, the tool should be able to measure metrics that value the importance of websites.

WebSite Auditor, DeepCrawl or Sitebulb are such tools to help you get the right insight into internal link structure and traffic. With such SEO tools, you should be able to filter your URLs by substring and make sure each page has enough detail and the right anchor text.

3,200 changes were made to the algorithm
Google: Last year, 3,200 changes were made to the algorithm

As Google always makes changes to the algorithm, it is important for site operators to constantly work to improve their site. On Monday, Google said in a blog post that last year alone, 3,200 changes were made to the algorithm. This should make the search results even more relevant to users and user information immediately visible at a glance.

Some time ago, the company announced that it would make several changes per day. The fact that it has now reached 3,200 in a year suggests that a lot of changes have been made to the algorithm during the day. Google said that the search algorithms are mathematical equations that are very complex and based on several hundred variables.

In comparison, only 350 to 400 changes were made in 2009. That would have been about a change on the day, said Matt Cutts of Google. Based on the fact that several thousand changes have now been made per year, it is easy to see how much the group has driven the algorithm change.

3,200 changes were made to the algorithm

What kind of changes is it?

Google’s changes have been different. Obviously this is a mix of UI changes and ranking. According to Google, the changes were used to make the search results relevant to users and to adapt to changes on the Internet. This has been achieved through regular updates and visibly new features. Also, the changes allegedly resolved issues that Google had discovered through external reports or its own quality checks.

Unlike changes to the Knowledge Panel or automated proposals, far-reaching changes, such as the excerpts of the search results, take more time: “Unlike search capabilities, where we can quickly fix issues that violate our policies It can sometimes take some time to identify the cause of ranking issues and improvements can not happen right away, “Google said.

What do these changes mean for webmasters

What do these changes mean for webmasters?

In the field of search engine optimization you can always count on one thing: changes. For that reason, as an SEO, you should not wait inactively and think that the rankings will stay as they are. Google will continue to make algorithmic updates to improve. To keep Google’s rankings high, site owners must adapt to the changes.

PPC instead of SEO
5 Ways to Ignore SEO – And How That Can Affect Your Sales

5 ways to ignore SEO

 

While it is possible to do business today without actively taking care of SEO, there are no benefits. Rather, a huge monetary potential remains unused and in addition, you expose your company to some risks that would not be necessary.

Anyone who has ever tried to search engine optimization To argue with or to exchange with colleagues, coworkers or the boss over it has come sooner or later surely one or the other objection: “SEO is too unpredictable”, “Search engine optimization takes much too long” or “PPC is much better”, The biggest misconception that has almost become a myth by now is that the financial benefits of SEO are not as clear and clear as it is with social media or PPC. But far from it – anyone who is familiar with SEO, also knows that the benefits of search engine optimization are very measurable. In many cases, the use of SEO is also much cheaper than any action with social media or PPC.

But despite this continuing ignorance, many companies seem to have understood. As early as 2016, Borrell and Associates predicted that the SEO industry would achieve sales of just under $ 80 billion a year by 2020. Well, if that’s nothing.

With a well thought out an SEO strategy, your business will be able to bring more qualified traffic to your website. With high-quality content that is tailored to the needs of your customers or target audience, you can achieve a much higher conversion rate. But all that should already be known. However, anyone who consistently ignores the topic of SEO loses not only a few sales or potential customers here and there. The whole thing can have a bigger financial impact than you would like.

 

Here are 5 such cases that can negatively impact company numbers:

1. PPC instead of SEO

It has been repeatedly tried to debate the debate over SEO. PPC by calculating final conversion rates for both areas. While many of these studies provide valuable and interesting insights into paid traffic and organic traffic, there are still a number of variables that can not be captured with a simple percentage.

Let’s just take the fact that an SEO-optimized website with the right keywords could appeal to people in different phases of Sales Funnel – from education to product pages. PPC campaigns are more likely to send leads directly to a sales page. Although PPC may often have a higher conversion rate than SEO, PPC is also much more closely meshed. SEO is different: search engine optimization has a much larger network and allows you and your company to reach potential customers when they are just starting to make their first searches for their possible purchase.

2. Neglect or misuse lucrative niches

One would think that optimization on a few highly frequented terms in the respective niche is sufficient. But far from it! SEO is more! One of the most important factors of SEO is to understand and understand the (potential) customer’s thinking process.

Some time ago, a colleague of mine took care of optimizing the website of a motorhome rental in Cologne. The company initially wanted to create a website for people who want to rent campers in Cologne. After a short keyword research, it became clear that there was little or no traffic on Cologne-specific terms. Instead, the high-traffic terms all focused on the state. Although this makes only a small difference for many, this small but subtle difference, the company could have even just cost decent sales.

3. Risk Factor Google Updates

After Google updated its core algorithm in August 2018 (also known as the “Medic” update), there were numerous reports of devastating traffic losses, especially in health and wellness. Some webmasters even though that incident had destroyed their business.

Of course, it’s still impossible to predict exactly how Google’s algorithmic updates will affect ranking, but adherence to SEO best practices can prevent the worst.

After the first damage had been dealt with, it quickly became clear what had been missing the worst affected websites: “EAV”! Say expertise, authority and above all trustworthiness. Web sites focused on creating quality content and building authority and trust among users had a more robust SEO strategy and could significantly reduce the risk of potential traffic or revenue collapse.

4. Careless redesign of websites

For many, it sounds surprising, but today there are still companies that hire agencies and / or developers to reshape their website or similar, without any idea of ​​SEO. We can not count how many times we’ve been involved in redesigning an Internet site that has been catastrophic: the site was created entirely in JavaScript, or there were serious technical bugs that were incorporated and later punished by Google, In such cases, it is expected that we will sprinkle in a few keywords here and there, ensuring a flawless ranking. Um, yes …

Performing a redesign without an SEO professional or SEO consultant would be like asking Google to take your ranking away from you – and therefore your sales and income!

5. Lack of credibility and trust

It is now pretty obvious that there is a direct link between organic traffic and sales. If you continue to ignore SEO and pretend that you do not need all the search engine stuff, you will miss many benefits that can be of great use to your business. For example, it is also known that “organic listings” are far more credible than paid listings. If you appear on the front page of your industry on Google and still dominate there, that is an excellent PR, which also reinforces the perception of the users, that your company has the exact know-how and authority that the Consumers are looking for.

So, if you continue to ignore SEO and your site barely or not at all appear in organic listings, this fact can lead to mistrust among consumers and potential customers. Even the conversion rate of your PPC ads can be negatively affected.

Our conclusion:

Certainly it is possible to run a business without considering SEO. It may even be possible for you to succeed. By ignoring SEO and ignoring it almost completely, you can easily exclude even higher sales – as well as success. In the meantime, your competition could recognize, use and easily pass this potential.

With a sound SEO strategy, you can minimize the risks of a potential decline in revenue while maximizing your footprint on the web! With SEO, you have the most lucrative opportunities that you can take advantage of for your business.

And believe us, your sales will thank you!