Apple's introductory videos of new designs
 Apple’s introductory videos of new designs

The point of the post, however, is not to write the features of these products, as we have a visual experience to help with this understanding process. They were all presented in beautifully crafted videos, with the quality that the tech giant is already used to. In some of them there are still humor points, which makes the content even more attractive.

Watch below some of the videos used in the presentation.





 User Experience and Relationship with Design
 User Experience and Relationship with Design

Before I get started, I would like to ask you something: Have you ever accessed the Fotolia Fotolia site? There you will find thousands of royalty-free images and videos to download. There are many plans and deals out there. Check accessing

Hello people!
Maybe you read the title of the article and thought I was wrong because there is the area of ​​UX Design (some disagree), but I’m not wrong (not totally, at least). Throughout the article, we will see UX without necessarily seeing the design.

The first time I heard about the term was when I was starting in the area. I found the term curious and went to research a little about what it was. At the time, I remember that there was a lot of association between UX and UI (and still today). Most articles listed the two in their placements. Over time and the deepening of knowledge, I saw that the two areas work intertwined, but not in all cases as many think…

UX is basically the experience a user will have with an artefact (digital or physical) taking into account the processes that characterize that action, the feelings and the need of the public.

A lot of people think that UX It’s just about interface design and the digital world. It’s understandable since most of the content on the subject involves some kind of Human-Computer-Interaction (HCI), but it’s interesting to note that the user experience goes far beyond systems and interfaces. I think a lot of what we see is the result of studies by leading researchers in the field, such as Jakob Nielson, Jef raskin, Dan Saffer, Donald norman, among others. With research and major developments in the area of ​​interfaces.

Image by Fotolia from Adobe

Today, many agencies and studios already have departments or professionals that work with just this function. The growth in the search for this kind of knowledge has been increasing in recent years, but what most people forget is that UX is not just digital, but any kind of user experience with an artefact. For example, imagine that a merchant has a small supermarket. In this supermarket, he observes buying habits and how customers behave when performing tasks. If he notices some slow and complicated processes and seeks solutions that help his clients have a better experience in that activity, he is doing UX. And look, it didn’t even involve design, right? No wonder this has been increasing so much in recent years; Understanding these processes and situations greatly facilitate the development of any project.

In product design, this is a feature used in the test phases of the artefact. Understanding how users behave while using the given object facilitates the process to the end result of the project. It’s interesting to think of UX for more in design than just interfaces. What will the end-user experience be like when using that packaging you are developing? Do you see? That is my point. Expand our horizons to take more into account how the public will react to our designs. Of course, this requires a broad knowledge of the public and their behaviour. But you can invest more in this in the research phase of your project. Take time to examine the target audience for that artefact in order to have better contact with them and understand how they act. When this information is collected and examined, the project reaches another level of quality. Sure!

Image by Fotolia from Adobe

I don’t think you need to talk much about UX applied to systems. There is already so much on the internet, isn’t it ?! But it’s worth taking a little bit more about it in its best-known form.

Any digital product needs a UX team or professional in the project. It is impossible to create a website or application – for example – without considering the user experience on that system. There are thousands of techniques, tricks and ways to improve the use of that system, but this requires a lot of knowledge and especially: a lot of research. Such projects require a lot of system usability testing, and like anything in good design, it’s not a fast process. The more data and research did, the better the artefact’s end result. THE user experience It’s not just research on public behaviour in the system. Thousands of other areas also need to move for the end product to work well, so the team is made up of many different roles and types of professionals, including visual design, interaction design, HCI, information architecture, industrial design. , interface design and many others. Check out the chart by Dan Saffer (// and understand better:

For those who have never heard about or misunderstood, I will do a little review of the Fotolia site so you can better understand elements of the user experience within the system.

By accessing the website of Fotolia from Adobe, we noticed elements that would facilitate the search and interaction of the system with users. Visit the site and follow with me:

I have highlighted some numbered points to explain some of the usability of the site.

01 – Information presented easily and directly: If we consider that someone enters the site just to have information about the call centre number, that information would already be presented in the face. That way you would avoid the work of scouring the site for the desired data;

02 – Website presentation right away: Assuming someone does not know the site and has access for the first time, it is straight away what it offers and the conditions of use of the platform. This works to filter out searches and media types to display; also facilitates common searches about information, pricing and others;

03 – Clear and objective panels: Useful information such as login, registration and cart presented so that the user has no doubt where that is located on the site. He doesn’t have to look, he’s already in the right place anywhere on the site;

04 and 05 – Search Made Easy: With two search panels, the user is easier to search for the required content. You can also filter the type of content you want to find.

See how with just a suppressed site analysis we already found elements for good usability and experience? This is why we only analyze a few elements and only the site home. UX is that; is ease of use and how users interact with an artefact.

Image by Fotolia from Adobe

For those who are more interested, I recommend the Podcast UX motion – There you will find plenty of UX content with seasoned UX professionals. Also, I recommend the blog UX Collective, designed by Flavio Santana, here from DC – there, he and other professionals present studies, tools, concepts … about the area, always with good content and simplified language. There are many other sites on the subject (mainly in English) that you can search, but not to prolong me, I will mention only these 2.


Finally, I would like to make it clear that most of this article is personal and someone who understands that UX is more than interfaces, even though it is my area of ​​study and research a lot on the subject. You may even disagree with my opinion, but what I said makes sense, right? Did you understand the central point of this article? This subject is broad in so many different ways that it is difficult to delve into without extending. This was just a tip of the iceberg presented to you, ok?

Then that’s it. Did you like the article? Speak in the comments! It will be a pleasure to talk with you and hear your opinions on the subject.


 Adobe reveals Aero: an augmented reality tool for designers.
 Adobe reveals Aero: an augmented reality tool for designers.

Recently Adobe announced the Creative Cloud 2019 which includes important updates for the Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere CC, and Adobe XD. In addition, it also launched the Adobe Premiere Rush CC, the first video editor for smartphones, tablets and computers for Social Media that simplifies video creation and sharing on platforms such as YouTube and Instagram. This news was presented at Adobe Max – Adobe Conference.

At the same conference this year in Los Angeles, California, Adobe’s new augmented reality tool, Project Aero which will allow designers “Mix virtual objects in the real world”. This software may be used in conjunction with other Adobe software, including Adobe Photoshop and Dimension (3D).

The tool works like a mockup though, with augmented reality. By opening Adobe Photoshop and Adobe Dimension files, they can be viewed in the context of real-world scenes, so designers can clearly see what certain products or graphics would look like after they are produced and introduced into their environment for which they were designed. designed. That is, through this tool you can see how, for example, a piece of furniture can be in a room.

O Aero It also comes with a unique feature: Users will be able to view the layers of a static graphic image so that it appears three-dimensionally.

“There is a new immersive design discipline where we blend the digital and physical worlds. ”Says Abhay Parasnis, executive vice president and chief technology officer, Adobe. Ahay says the Aero is designed to understand in depth the physical world around us, considering lighting, material textures, motion and spatial awareness. “AR allows designers’ work to shine to consumers.”

Zorana Gee, Photoshop product manager states that Adobe is offering this tool to everyday designers and adds: “Traditionally, people associate AR with 3D design, but AR is the next means of advancement for all creative narrative.”

The launch of the Aero is scheduled for 2019 and will be available for use on all iOS (Apple) and Android (Microsoft) devices, including smartphones, tablets, and computers. However, anyone interested in trying the software before 2019 can request an early application review. Adobe recently shared a preview of Project Aero at Apple’s Worldwide Developers Conference (WWDC). In partnership with Apple and Pixar, they also announced that they are adding support to Adobe Creative Cloud applications and services. For more information about AR, click here.

 SPORTV New Face
 SPORTV New Face

You certainly know SPORTV, one of the biggest sports channels in Latin America, right?

If you are a viewer, surely you have already checked the new visual identity of the channel. If not, worth the trip through the creation process:

BEELD MOTION, together with art and design director Danilo Gusmão Silveira, was responsible for creating the new visual identity for SPORTV.

The challenge was to reflect the channel’s new positioning/slogan: “We are all champions”.

The project involved not only graphic design and motion design: the work on the sound was very heavy. The new identity seeks to express movement and agility, principles of sport in general and the result could not be better: it is a mix of different patterns and textures, typography and modular layouts. Odd work!

I leave you with some images of the final result, and the link of the project presentation by the great creators, after all, nobody better to talk about the project than them;)

 Design and the ethics of digital application creation
 Design and the ethics of digital application creation

In today’s world, we are used to the fact that technology permeates our daily lives in many ways. Several activities we do are performed or mediated by tools of the digital world, such as work commitments, entertainment, our social life, among others. This process of intense interaction makes us susceptible to the quality and suitability of the digital tools we use in our daily activities.

The design has gained importance in this context. It has moved from a tool focused solely on the visual design of digital applications, to a discipline employed in the design of forms of user interaction, influencing business logic and even taking a central position in the very culture of many technology companies. This new role of design in the technology industry presupposes the use of new user-centric practices, with the product being developed to meet their needs and provide well-being to those who interact with them.

However, design concepts and techniques are used to increase, in addition to the quality of user experiences, their engagement time with a given digital application. Features applied to website and application interfaces, such as infinite scrolling, lock screen notifications, and suggestion of more content within a click, increase users’ exposure to the content of these applications and extend the activities performed there, over others. exercised outside the digital world.

“We yearn for some sense of outcome, some sense of ending an activity we started. Many social media try to keep you from feeling that way, ”says Tim Wu, Columbia University law professor and author of The Attention Merchants (The Attention Merchants), a story of how companies throughout history have come together to vie for and capitalize on the attention of consumers (and users), from early newspapers to today’s technology platforms.

However, for Wu, this picture also already shows the first signs of change. In contrast to Tinder, the dating app where you can discard a multitude of options while staying connected to the service, he cites another, like Coffee Meets Bagel, which offers only a few options per day. This ensures that users have the option of encountering an outcome in interacting with the application and then consciously deciding to discontinue use.

Some companies, mindful of some users’ dissatisfaction with the techniques used to retain their attention, have begun to introduce tools that allow users to have knowledge and control over their use of applications. YouTube recently announced a new tool to tell you how long you are watching, but it is well hidden in your settings, in a space with little access for users.

Precisely in this scenario are the greatest possibilities for design as an agent of change in this scenario. Clearly the practices discussed in this area are adopted as they address a number of interests that must be taken into account when developing new applications and other digital products. However, it is in the very nature of design projects to deal with solutions that meet diverse and often conflicting, requirements. Balancing business and corporate interests with user-centric action is key for designers to take advantage of this new role in the technology industry to deliver solutions that truly deliver meaningful experiences. Quoting, again, the words of Tim Wu, “Design is the determining factor, along with the wishes of the users. But design creates the way you make a choice.s “.

 Image is good and everyone likes it
 Image is good and everyone likes it

Today, the flow of information is so fast that on many occasions, what is being conveyed ends up not being as objective and straightforward as it should. Consequently, it ends up having no effect. Customers and designers / advertisers need to accept the fact that the image speaks much more than text. After all, it’s no wonder we grow up hearing that “image speaks more than words.”

How an ad, project, graphic, or other job is designed directly influences engagement and how the expected result will be returned. What happens a lot, and unfortunately, is that one still questions the influence that the image has on the project, discussing whether it is worth investing in a proper image bank for your Jobs. The bug is that wonderful designs are being conceived and aired, but often still, the result does not appear. And along with other factors, the use of improper, poor quality or inconsistent images directly affects the absence of good feedback.

That the image directly influences almost everything we do we know. What many people do not know (or at least do not use this knowledge) is that using images the success of a project expands exponentially. Almost 90% of what you learn generally has implicit visual appeal. A poll of HubSpot showed that 65% of people are visual readers. What’s more, presentations with visual appeal are up to 45% more persuasive than presentations that don’t use them.

Image counts a lot in how a message is conveyed. Most people who visit websites, end up doing a predominantly visual reading, about 79% of them. Only 16% on average make a written reading of a web page by visiting it. This is just as important for UI / UX thinkers, as visuals are far beyond the screen format.

Investing in an image bank is increasingly inevitable. The discussion is no longer about whether or not you have your own bank to capture appropriate images for each job. But which bank to choose. So whenever possible, we mention Fotolia, the Adobe stock image that has the right image for every job. What’s more, in the “Adobe Fotolia” category, here on the site, we have even more content and links to access special discounts.

Enjoy and run to the hug!