10 books that helped (a lot) my entrepreneurial journey – WAU
I have always enjoyed reading and, during my career, I had contact with business books and with various types of marketing literature, entrepreneurship, psychology, management, among others. I read a lot and this acquired baggage was essential for my career as an entrepreneur, marketing professional and co-founder of Websites Are Us. Recently, my partner Diego […]
I have always enjoyed reading and, during my career, I had contact with business books and with various types of marketing literature, entrepreneurship, psychology, management, among others.
I read a lot and this acquired baggage was essential for my career as an entrepreneur, marketing professional and co-founder of Websites Are Us.
Recently, my partner Diego Gomes, asked me for a list of my favorite works to add to the 12minutes collection.
I made a huge list and gathered in this post the 11 books that I consider most important for my career, especially for the reader who wants to undertake or become a better professional.
Something I learned in my career (or rather, in life) is:
We do not always need to read books directly related to management and business in order to become better professionals.
In fact, it is essential to open your mind to other areas of knowledge in order to become a good entrepreneur.
So the list below also has great books on psychology, cognition and a little history. I hope you make good use of this list and that these books become as important to you as they are to me.
Well, there was no way I could escape Content Marketing.
Everyone has heard a story where someone was “in the wrong place at the wrong time”. But what about someone who is in the right place at the right time?
In this book, Joe Pulizzi shows that by creating content that adds to the customer and delivers it on time, you provoke that customer and make him share your content with pleasure.
Learn a new way of doing marketing and how to position yourself before your potential buyers. It’s the mandatory book for those new to content marketing.
Epic Content Marketing
The human being is terrible at making predictions, and this book is exactly about that. The great human challenge is to know how to use one’s ignorance in its favor in the face of the unpredictable.
It is necessary to understand what goes on in the human mind in the face of random and unexpected events, especially when entering new markets.
Extremely valuable for entrepreneurs, The Black Swan Logic is a book that shows the mental challenges that human beings create for themselves.
The Black Swan Logic
This work masterfully demonstrates the different ways of thinking and their applicability. Fast thinking is very intuitive and emotional, while slow thinking is thoughtful and logical.
It is a book of great value for those who seek to understand the decision-making process and in which situations to trust each type of thinking.
Fast and Slow
An excellent book on how to make good decisions in the financial market and on various subjects, Risk Savvy is essential literature for anyone who wants to be efficient in their decision making and seeks to get their mind out of their comfort zone to make the best possible decisions.
I’m a fan of a phrase from the author, which says:
“The more complex the problem, the simpler the solution must be found”.
This book was published in 1937, but still brings extremely important teachings in an area that is difficult to understand: human relations.
The book features a number of techniques and tips for being successful in your relationships, whether personal or professional. The tips are simple but very effective.
I used them a lot when Websites Are Us started to grow quickly and it was essential to know how to deal with people and motivate them in the right way.
How to make friends and influence people
In a historic conflict between a giant industry and a declining arcade factory, a normal man created an epic battle with just his personal skills and fertile imagination, creating a billion-dollar industry to this day.
Based on more than two hundred interviews with former Sega and Nintendo employees, “The War of the Consoles” shows how Tom Kalinske forever changed popular culture.
Must-read if you like marketing and experienced the Mario vs. Sonic battle in the 90s.
The War of the Islands
In “The Difficult Side of Difficult Situations”, Ben Horowitz shares his story with the reader as the founder and CEO of Opsware, an IT automation startup that was sold to HP in 2007.
The trajectory was arduous, but he shows that it is possible to go through difficult moments without losing focus, even reaching the brink of bankruptcy.
It is a book of extreme moral and psychological value, which taught me that destiny is reversible, you just need to change it. Determination is essential for those who wish to undertake and for those in a difficult situation.
The Difficult Side of Difficult Situations
This book tells us a lot about creativity and how to develop something new. It also shows that openness is essential for the development of a good creative environment and that assuming your mistakes is part of the success.
A good leader recognizes his bias and shortcomings, so it is essential that a good leader knows how to deal with these uncertainties in order to be successful. As a bonus, it also has several interesting stories about Pixar, its films and Apple.
Creativity S / A
This combo is to be read in that order. The books complement each other and the order of reading is fundamental to understand how innovation processes work and what their consequences are in the world.
In “Where Do Good Ideas Come From”, Steven Johnson dismisses the notion that creators are born brilliant.
Using biological theories to solidify his idea, the author seeks proof that the environment influences the conception of ideas and shows us seven fundamental patterns of innovation processes – most of them reinforcing the idea of intercommunication between creative processes and how to exchange ideas. ideas between them is essential for the good development of creativity.
Where comes the good ideias
In “How We Got Here,” Johnson shows the history of innovation through the centuries, from its creation to its unintended historical consequences.
With several stories of accidental geniuses and brilliant errors, the book delves into the secret history of objects in contemporary life.
There are several unexpected connections between seemingly unrelated fields, for example, the invention of air conditioning that provided great migration processes for cities like Dubai and Phoenix.
Accompanied by a series of six episodes on PBS, “Como arramos até aqui” is the story of collaborative networks building the modern world.
Managing information and setting priorities are essential tasks for everyone who wants to undertake and run their own business.
In terms of productivity, “The Art of Making It Happen” was a book that added a lot to me about how to be more productive and efficient, managing all the information I received without errors, flaws or mistakes.
This learning was essential for the growth of Websites Are Us and for my own growth as a professional and as a person, since reconciling personal and professional life while running a company is a complicated task.
The Art of Making It Happen
I recommend reading them all, you will not regret it!
Some of these titles are already available as microbooks in 12minutes and there it is easy for you to know if you really want to buy the book. I recommend!
P.S .: Do you want to learn more about content marketing? Be sure to check out my free content marketing certification.
* Content originally posted on LinkedIn Pulse do Peçanha.