9 digital marketing myths that may be deceiving you – WAU
Myths in digital marketing are practically daily. Apparently, it is much easier to believe some “told-me-said” than to look for data and case studies that prove a new idea or theory. It is important to remember that digital marketing is growing and changing. It is very fast! What was true yesterday may not be tomorrow […]
Myths in digital marketing are practically daily.
Apparently, it is much easier to believe some “told-me-said” than to look for data and case studies that prove a new idea or theory.
It is important to remember that digital marketing is growing and changing. It is very fast!
What was true yesterday may not be tomorrow and being aware of that is what creates great analysts, managers and C-levels of marketing.
Thinking about it, we separated the 9 digital marketing myths that they may be deceiving you.
You need to know them to stay ahead of the competition! Prepared? Follow!
1. SEO is dead
On second thought, how long have you been listening to this myth? Certainly, for years you have heard someone say that SEO techniques no longer work.
In fact, what happens is that search engine optimization have changed a lot since the 1990s.
Comments from spam, flooders and keywords piled up in texts are already past.
Today, SEO should be used to grow traffic organically and correctly, always maintaining quality.
In addition to Google not being deceived by such tactics anymore, the growth of the Websites Are Us blog itself is proof that good SEO is in full swing!
2. For SEO to work, just invest and let it go
Taking advantage, let’s talk about a very common practice in SEO: invest once and think that the results will come. Or even repeat the same investment over and over again, whether quarterly or semi-annually.
The truth is that considering SEO as a single project – that must be done once – or that needs the same resources as everyone else is a mistake.
Link building, backlinks, optimization, keyword research.
What do they all have in common?
They need constant maintenance and efforts, in addition to tests and strategies that will find reasons to invest more resources in SEO, or to reduce the amount spent with this technique.
3. You need to be # 1 in your main keyword
Imagine the following scenario: you have an SME that offers excellent service by selling high quality appliances. Do you really want to compete with retail giants for “BH appliances”?
How about “where to buy BH appliances”, “the best BH appliances” and several other variations?
The main keyword of the business is not always the one that brings the most traffic to your blog and website.
In fact, long-tails are much more interesting. They attract better prepared visitors to make a purchase.
4. Social media is only for the top of the funnel
For a long time this was an (almost) absolute truth.
Since social media has always been an excellent tool for attracting new consumers and keeping old ones, their effectiveness at the top of the funnel cannot be disputed.
But the data collected by Facebook, Twitter and several other social networks has already proven that they can be excellent for the bottom of the funnel as well.
Have you seen the Facebook Ads targeting options? They’re pretty impressive.
If you are one of the skeptics about investing in social media – a lot because of bad experiences in the past – this may be the time to give her another chance.
Start small and increase your investment as the results appear.
5. Content optimization doesn’t have to be a constant
If there’s something that isn’t really true, it’s that you shouldn’t constantly optimize your content.
The digital world changes very often: you need to update your content to keep up with these changes!
Content optimization involves several aspects; internal linking of articles, updating the content (with new techniques, theories, results) and the feedback of your readers.
If you don’t keep your materials up-to-date, your competitors will go!
6. Link building is a waste of time
With Google’s algorithm updates, the famous black hat techniques are passed.
For many people, this also means that link building has no more use. Well, that’s not true!
The link building of the 2000s is very different from what we do today. That old story of making comments spam on several sites it doesn’t exist anymore.
Today, to get quality external links, you need to sweat your shirt!
Co-marketing, guest posts, Buzzfeed, Medium … all are excellent ways to get quality links, always with relevant content.
7. Mobile devices don’t lead to conversions
The growth of mobile it is indisputable.
And to assume that mobile devices don’t drive conversions for businesses is a mistake we can’t afford to make.
A sign of this is the growing trend of responsive layouts and marketing tactics focused on mobile devices.
Of course, nobody is willing to fill out huge forms on their smartphone. So make your forms – mainly B2B – smaller and faster is the first way to convert into mobile.
8. Remarketing? For what?
No company can miss the opportunity to convert those who already know its brand.
Remarkerting (or retargeting, as known by some) is very good for converting those visitors who, for some reason, have not completed a purchase or contacted one of their sellers.
9. Good content works alone
This is a premise widely used in the world of content marketing.
We always say that “content is King”. But the truth is that without external links, well content is just content.
A recent Moz study looked at the top 50 results for about 15,000 terms and only 0.8% ranks well without at least one external link.
Good content is indispensable. But showing it to the world, getting external links and optimizing are also essential strategies for the success of your content.
After all, what do these myths show us?
Much of what is said around is actually a lie!
Well, at least the facts show that the reality is different.
SEO is far from being left behind, as are link building and social networks. What happens is that the digital marketing evolves and the techniques applied to each of these ideas accompany this development.
With that in mind, we launched the eBook “The Myths of Digital Marketing”, available here for free download.
Stay tuned, keep up with changes and adapt your efforts to stay ahead of the market.
This text was written by André Siqueira, from Digital Results.