How to reject negative backlinks and improve your blog results? – WAU
External links are great for ranking any page and you probably already know that. Who works with SEO and doesn’t want to receive links, right? There are even professionals dedicated to acquiring new links to websites and blogs, did you know that? But it is important to note that links are good as long as they are […]
External links are great for ranking any page and you probably already know that. Who works with SEO and doesn’t want to receive links, right?
There are even professionals dedicated to acquiring new links to websites and blogs, did you know that?
But it is important to emphasize that links are good as long as they are of quality and have relevance.
Links are not always one of roses: we know that there are areas of little trust and that is why it is necessary to take some actions to prevent your work from being harmed.
So today I’m here to teach you how to reject backlinks. Yes, that’s right.
But why remove backlinks?
Because, together with them, you also remove the “negative relevance” that they transmit to your domain, making your SEO strategy safe and unaffected.
Want to understand more about it? So just stay here to learn everything about the subject.
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The importance of backlinks
Since I was a kid in digital marketing, I remember hearing my grandmother say that no content marketing strategy goes out of place without backlinks, and at one point she was right.
Because search engines value a page that receives quality backlinks.
Think of the following analogy: a session in the public library where the topic is digital marketing, marketing and administration – which at one point are correlated – and there are 200 books there. Of this total, about 150 cite Philip Kotler as a reference in matters related to marketing.
Thus, the fact that Kotler publishes books on the theme of marketing and other authors cite his works as a reference makes him treated as a reference on the subject.
Did you understand the relationship here?
The same works for sites when it comes to backlink, so it is interesting that you get the most quality links and not links that are unrelated and of low relevance.
This is because these quality links will be an additional factor for your page to have an excellent performance in the SERP of any search engine.
How low relevance links affect your SEO
The marketer does not live by quality links alone.
The fact is, you don’t choose who links to you: people can simply link to your site when they see fit.
In some of these cases it can even be negative SEO, which is when someone intentionally points out suspicious and low quality links so that your site is affected by it and even penalized.
That is why rejecting links is not a simple marketing action, but something strategic that everyone responsible for website marketing should pay attention to.
It is important to know that there are different types of backlinks:
- Link juice: also called link equity, means the authority transmitted from one page to another through a link in the content.
- Nofollow links: do not transmit the authority of the page to the destination.
- Dofollow links: transmit the authority of the page to the destination.
- Root domains links: different domains that link to your site but are considered just a root domain, regardless of how many times they linked.
- Low quality links: toxic or doubtful considered to be of poor quality.
- Internal links: internal placed within a page that lead to a page of the same domain.
- Anchor texts: the visible and clickable text of a link, like this article on anchor texts
Each has its own different feature and effect on a website, but let’s talk specifically about low relevance links.
Google became especially concerned with them with the update of Google Penguin, whose purpose is to identify and penalize poor quality links and also those that are not earned naturally.
That is, the pages are apt to suffer a penalty from Google for the links they send and receive. So a low relevance link can affect your strategy and make your traffic never be the same again.
But calm down, there’s always a way out!
With the practice of rejecting backlinks, we can prevent receiving suspicious links from negatively influencing your SEO.
How to identify this type of link
Google itself is not so clear with users about the qualification points used to identify a low quality link.
What we have of information is in a mention about the link schemes on the Google page itself, which addresses what is subject to penalty, it is important to highlight this part:
“Links designed to manipulate a site’s PageRank or ranking in Google’s search results can be considered as part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes behaviors that manipulate links to your website or links on your website that lead to external websites. ”
To make the identification, it is necessary that you have an analysis tool, but most of them are all paid, with the exception of Google Search Console.
The main tools used for this are:
In this text, we’ll show you how to identify negative backlinks using Google Search Console and SEMrush, okay?
For those who use the tool, there are two options: a complete (and manual) and an automated (automatic) analysis, but depending on your plan, you cannot check all the links in detail.
Starting with the automated way: you need to register your project and use the feature backlink audit where the tool reads all the links and presents the health of your project.
The second option to check the backlinks of your website or any other, just enter the domain in the search field and access the backlinks that appear right on the dashboard to access the complete list.
After accessing, you will see the results and also some metrics used, but the main ones to be taken into account are the PS (page score) and the TS (trust score).
These metrics were developed by SEMrush as a note that evaluates the page and its degree of confidence, both of which range from 0 to 100. Therefore, it is necessary that you filter from the smallest to the largest.
You should evaluate the following aspects of the links in your analysis: page score, trust score and then the source.
I recommend that you always log in to check, because it can be a new page without relevance or an old one, without context and without relevance (ideal to remove).
Once you’ve found the link, there are two options. You can ignore the domain as a whole (www.site.com.br) or the specific page (www.site.com.br/pagina).
But remember: if the page is already considered toxic by the tool, don’t expect less from the domain.
Using Google Search Console
In addition to being a great tool for diagnosing your website, Google Search Console can also be used for SEO.
That’s why we’re going to cover it here: show you how you can identify this type of link.
Learn all about Google Search Console right now!
If you don’t have any paid tools, know that this can be quite a laborious activity, but we know that the most boring are the ones that have the greatest effect on your blog.
In the GSC menu, access the search traffic and go to the session links to your site.
In it you can see the domains that point and also the number of links, and our work starts right there.
Is the domain that points to you familiar and known in the market? If so, this is a good sign! But what if it’s a domain you’ve never heard of? So go ahead and click on it.
After clicking, the GSC will give you a report with all the pages on your site to which the selected domain sends external links. It is very important that you click on the page and see what links are being sent to it, because that is where the danger lies.
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