▷ how to use and the main tips to unveil the tool – WAU 2020

    how to use and the main tips to unveil the tool – WAU

    Adobe InDesign is a desktop publishing program, generally used by designers who need to produce graphic or digital materials. And as this production is part of marketing planning, it is essential that people in the area know it too.

    Although marketing managers do not need to know how to do all the work done by their team members, it is essential that they know how these jobs are done.

    And when it comes to desktop publishing, the program used is certainly InDesign, from the Adobe package.

    Marketing strategies demand the production of printed and digital materials that can be made in InDesign according to the right measures for this production.

    For you to know this and other functions of the program, as well as tips on how to use it for the first time, stay with us until the end of this post!

    What is Adobe InDesign

    InDesign is a program that is part of the Adobe package aimed at desktop publishing and text editing. Therefore, it can be used for creating materials such as magazines, newspapers, posters, pamphlets, and even ebooks.

    So designers and people who do graphic work are the ones who use the software the most, although marketing professionals and teams must also be knowledgeable about InDesign since it is used to create pieces that marketing needs.

    Among the file types that InDesign supports are:

    • export of SWF and EPUB files, commonly used to create ebooks, magazines and other types of digital content;
    • XML and other markup languages ​​for the purpose of describing different types of data.

    What is the difference between Adobe InDesign CC and CS

    InDesign CC brings access to other Adobe resources, such as Adobe Stock for downloading images and also the Typekit that provides text fonts. Many of these services are paid.

    Previous versions of the program used the designation CS and were part of Adobe’s Creative Suite. Once users purchased the program, they could use it for life. However, after the launch of InDesign CC, payment started to be made in monthly or annual subscription format.

    Some people still use the CS version, as it still has many of the features found in CC. However, InDesign CS is no longer supported by Adobe Systems, which means it can no longer receive updates.

    The history of Adobe InDesign

    The history of InDesign begins in 1999, when the program began to be developed by Aldus, a North American company focused on the creation of desktop publishing software.

    She was responsible for some of the first programs of its kind for Windows and Mac systems, such as Superpaint and PageMaker.

    PageMaker was launched in 1985 and brought to the market a simple graphical interface whose user experience was very similar to that of the Macintosh. So it became very popular until, in 1994, Aldus was purchased by Adobe, which also acquired most of its programs, with PageMaker being the most prominent.

    However, he had a competitor to match: QuarkXPress, which, having more resources, ended up taking the leadership of PageMaker in the desktop publishing market. As a result, in 2000, Adobe launched the first version of InDesign with the goal of replacing PageMaker and competing on an equal footing with QuarkXPress.

    With the arrival of Max OS X, Adobe was able to offer InDesign to him, which brought a huge advantage since QuarkXpress was only available for Mac OS at the time.

    Finally, Adobe combined InDesign with Photoshop and Illustrator, in addition to adding the Creative Suite tools. This merger has led to an increasing number of users purchasing not just one, but several Adobe products. And so, ten years later, InDesign surpassed QuarkXPress and took the lead as publishing software.

    You may be interested in these other contents

    How to create an online portfolio with Adobe Behance

    Adobe Premiere: step by step for beginners to make amazing videos

    How to use Photoshop: step by step to edit your images

    Step by step how to use Adobe InDesign

    Now see how you can get started in InDesign! After opening the program, it is necessary to open a new document. In doing so, the program will ask you to determine the measurements corresponding to the material that will be produced. To do this, you must go to Edit> Preferences> Units & Increments.


    The next step is to create the layers. To do this, it is important to understand the workflow of the Adobe layers palette. In recent versions, InDesign palettes are added with changes coming mostly from Adobe Illustrator.

    If you have previous knowledge of Illustrator, this will be very advantageous when using InDesign. To open a new layer, click on F7 or go to Window and select Layer.

    The layers palette appears and you will see the drop-down arrow on layer 1 which may contain sub-layers with individual items such as text, shape and graphics. So, to avoid confusion if your document has many files, always rename the layers. To do this, just double click on “layer 1” and choose the name of your preference.

    Rulers and Guides

    Speaking of organization, the Rulers and Guidelines tools (Rules and Guides) exist in InDesign to organize the elements of your project in perfect alignment.

    By default, InDesign opens a document with rulers enabled. However, you can turn the rulers on and off using the shortcut Ctrl + R or simply by going to View> Show Rulers and choosing Hide Rulers.

    Ruler units

    It is essential to change the units of the ruler according to your need, especially when you are doing printed work or publication, because if the measurement of the diagram, for example, is wrong, the impression will also remain.

    To change the units of the rules, go to Edit> Preferences> Units & Increments. Then right-click on the ruler bar and select the unit needed to make the change. Don’t forget to change the horizontal and vertical rule units individually, as one is not applied to the other.

    Zero Point

    By default, the 0 point on the ruler is seen in the upper left corner of the document, this is where the ruler should start to count the width and height.

    To set your preferences for where to start counting the document, click in the upper left corner, where the horizontal and vertical rulers intersect, and drag them to the point where you want the units to start.


    If you already use or have used other Adobe products, you should know how the guides or guidelines work, as they work the same way in InDesign.

    The function of the guides is to precisely align the objects on your desktop. Thus, all elements can be inserted homogeneously in order to maintain consistency within the design.

    To view the guides, click on the ruler and drag it to the desired area. A horizontal ruler shows a horizontal guideline, and a vertical ruler shows a vertical guideline.

    To find out what the X and Y coordinate values ​​are in the document, press ctrl and drag the lines to see the unit values.

    Importing text and images

    Importing content into InDesign is simple. Although you can simply copy and paste, there are other ways to do this import by clicking File> Place.

    Then, a window will show the text files on your computer, you must check the box that says “show import options” and choose the one you want to include in the document.

    As for image formats, InDesign supports JPEG, TIFF, EPS, PDF files and all Adobe program formats. Importing this type of file is different compared to Photoshop and Illustrator.

    You can place an image using the shortcut Ctrl + D or simply by going to File> Place and selecting the image file. To modify the size, just click and drag the object.

    Tips on using Adobe InDesign

    To conclude, here are some essential tips for those using the program for the first time.

    Use InDesign’s own templates

    When you open the program, you will notice that there are some pre-defined templates. Using them is a good way to get to know the formats most used in editorial work. Therefore, making use of them in the first productions is a good recommendation.

    Opt for good quality images

    In order for printed works to look very good, choose high quality images. Do you know those materials whose photos appear blurry or unclear? This is precisely what you should avoid. Therefore, it is recommended to use image banks, as there are many that are free.

    Install new fonts

    Although fonts of the Arial or Verdana type are more used in editorial works, it is necessary to pay attention to which typography is the most suitable for the work. So, download the fonts you want to use and install on your computer. Once installed, InDesign will detect and display them within the software.

    By following these tips, you can get started with Adobe InDesign, both to create your own documents and to better understand the work done by designers for the marketing team!

    And, if within the team, you also have people responsible for the audiovisual, they certainly use Adobe Premiere and we invite you to get to know him also through this blog post!

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