The 21 best SEO tips for beginners! – WAU
Google is the starting point for anyone looking to find anything on the internet. There are more than 40,000 searches per second, worldwide. For each of these searches, Google’s difficult job is to find the most relevant pages for the user. That is, what the user really wants to read when searching for […]
Google is the starting point for anyone looking to find anything on the internet.
There are over 40,000 searches per second, In the whole world.
For each of these searches, Google’s difficult job is to find the most relevant pages for the user. That is, what the user really want to read when you search for those words.
Do you know how Google does it?
Basically, cataloging all the pages he finds and assigning them a ranking, known as PageRank.
Then, when someone searches for a term, Google filters all the pages that have that term and sorts by that ranking.
That is, the better the ranking of your page, the greater the chances of it appearing first in the search results.
And that doesn’t just apply to Google. All search engines use the same practices.
To improve the ranking of your pages and position yourself well in the search results, it is important that SEO is part of your Content Marketing strategy.
Do not know where to start?
We have put together in this article the 21 best SEO tips for beginners.
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What is SEO?
First of all, it is important to understand what this éss-í-ôu (hint: this is the correct pronunciation!).
SEO stands for Search Engine Optimization. In literal translation, Search Engine Optimization.
The name already gives a good tip, right?
SEO is the set of techniques that aim to increase the ranking of your website and page and improve your positioning in the results of Google and other search engines.
It consists of preparing your site as a whole and each page that integrates it to correctly inform search engines what content is there.
SEO practices are divided between on-page and off-page.
On-page SEO are the techniques you apply on your own page: content, load time, code improvements, among others.
Off-page SEO are the techniques linked to elements external to your page, for example, obtaining links from other sites pointing to yours.
Why SEO is important
There is a great demand for content on the internet.
In fact, it is possible to say that the entire internet is based on content.
Everything you post or comment on social media, blogs, websites, news portals … all of this is content that is being produced!
On the other hand, there are people with their demands for content.
Everything you read, hear or watch on the internet is content that is being consumed: by you and by billions of others around the world.
So how do you make your content stand out?
The word is only one: relevance.
If there is a demand for your content, it means that it is relevant to a group of people.
You just need to make sure that this group finds your page.
Google’s role in this story is that it is the holder of demand, in well-targeted groups.
For example, everyone who searches for the keyword “content marketing” on Google is part of a segmented group whose demand is to learn more about Content Marketing.
SEO helps you to channel this demand to your website organically, that is, without having to pay for ad campaigns.
This means that if you know how to tell Google what the content on your page is, it can deliver to you a large number of people interested in what you are publishing.
They are highly qualified visitors, because they are already seeking for its content. Therefore, they have great potential to become leads and, in the future, customers.
Why is it important to be among the first search results?
The answer is simple: the first Google results are the ones that receive the most clicks!
There are several searches regarding the click-through rate on the search results page.
What is known is that the first result receives between 20% and 40% of clicks, while the fifth result is between 6% and 9%.
If we are talking about a keyword that has 100,000 searches per month, there are 20 to 40 thousand visits per month for the first place and 6 to 9 thousand visits for the fifth place.
In other words, the difference between the fifth and the first place can reach 35,000 visits, in this example.
That is why it is so important to optimize your page and occupy the top positions in the search results for the most relevant keywords for your company!
SEO tips for beginners
So, let’s go to practice!
Below, we have separated the best tips for those who are starting in the world of SEO.
Best of all, most tips can be solved without having to mess with your website code!
1. Develop a keyword strategy
Appearing at the top of Google starts with a good keyword strategy.
Keywords are the terms that users will type into the Google search field.
Start by defining which of these terms most relate to your business.
For this, it is important to go beyond the products and services you offer: think about your customer’s journey and what will interest him at each stage.
Choose the most important words and start producing content focused on them.
Having a keyword strategy means that you will focus your efforts in attracting qualified visitors to your site, without losing focus.
2. Produce relevant content
The basis of SEO remains the production of relevant content.
Google has several ways to identify what is relevant to a user, according to the keyword they searched for.
We will deal with several techniques, below, that help to improve the ranking of your page, but the main one is: if your content is not really relevant to the user, he will never come back.
This means that you will have wasted time producing content that will not generate leads or customers.
In addition, Google has ways of trying to “guess” when the user didn’t like your content, as we’ll discuss later. So, irrelevant content ends up being penalized in the search results.
3. Go beyond the superficial
It is difficult to know if a content delves into the topic that the user searched for, but Google has achieved a good criterion: the size of the article.
There is no ideal blog post size, but all research shows that it is essential to go beyond 500 words.
As a result, search engines avoid pages that act as “click baits”, which seek to attract visitors by offering short and shallow content.
500 words is the minimum, in Google’s understanding, to write an article that at least answers the user’s question.
However, the contents that occupy the top 10 positions in the search results are generally more than 2000 words.
With this article extension, it is possible to write a very complete and relevant article for readers.
If this is too much for you at this point, start by going over 500 words and gradually produce bigger content.
4. Never copy content
Search engines do not tolerate plagiarism!
Copied and duplicated content is penalized immediately.
In addition to the page, it is possible that the entire site will be penalized, if the copied content occurs on many pages in that domain.
Therefore, always produce original content!
5. Indicate duplicate content with Canonical Tag
Sometimes duplicate content is inevitable.
That’s because, for Google, www.yoursite.com and site.com.br are two different pages! That is, one will have duplicate content in relation to the other.
The solution to this is to use the Canonical Tag.
It is a line of code to be inserted in the HTML of the duplicated pages, indicating the original (preferred) page.
Canonical Tag has the following format:
The page in quotes after the href is the page you want the search engines to consider as the primary page.
6. Invest in writing quality
Most search engines are able to identify, in hundreds of languages, when a page has spelling and grammatical errors.
Poorly written content can be understood as a malicious page or spam. Therefore, if these errors are very frequent, the page can be penalized.
But it’s not just search engines, right?
Wrong and poorly written text is also penalized by readers. So, take care in London!
7. Get quality external links
Links are still the “gold coins” of search engines.
When your page receives links from other sites, Google understands that its content is so relevant that it even deserved a quote.
And the more quotes, the better, right?
Well, not always!
In fact, having many links from sites of dubious reputation pointing to your page can be quite bad. So, when it comes to winning links, focus on quality before quality!
Of course, quantity is also very useful, but only when it comes together with the quality of the links.
If your page receives links from pages that are well placed in the Google ranking, part of the authority from those other sites is transferred to your page.
So, build a good relationship on the web and get quality links!
8. Offer quality external links
Links are a two-way street: to earn links, you often have to offer links as well.
To favor this practice, search engines have come to value pages that contain external links.
The logic is simple: hardly a page will offer all the available content on a given topic.
So, if it offers external links, it is favoring the user’s search, guiding him through other relevant pages.
But be careful: avoid exchanging links with the same (few) sites. This practice is soon noticed by the algorithm of the search engines, which end up penalizing your page.
9. Use internal links
As we said at the beginning of the article, one of the ways that Google uses to find new pages is by following the links.
When “scanning” a page, Google stores all the links in it, and then “scan” the linked pages as well.
You can take advantage of this logic using internal links in your articles, that is, links to other pages on your own site.
With this, you are indicating to Google that these other pages exist and are also relevant.
10. Use anchor texts for internal links
In addition to following the link, Google also takes into account the text that was used as an anchor for the link.
See the difference:
Click here versus Learn how to use anchor texts.
The two links point to the same article, however, in the second case, we are indicating to Google what the article is about: anchor texts.
It’s a tip: as this practice has already been used a lot for SPAM, it is not always necessary to use the exact keyword in the anchor text to which you want to rank. Small variations are always welcome in this case!
11. Offer a positive user experience
Google cares a lot about the user experience when clicking on a search result and accessing the landing page.
Therefore, more and more, its algorithm is able to favor pages that offer a good experience.
One of the ways that Google uses it to measure this experience is the bounce rate.
When a user stays on the page for a short time and leaves without clicking anywhere, Google understands that the experience was negative and the content was not relevant. As this behavior is repeated with other users, the page ranking tends to be affected.
Therefore, in addition to the relevant content, the page should offer a positive experience.
12. Improve your page load time
Another way to measure the user experience on the landing page is by load time.
If the page is very slow and takes too long to load, the Google understands that it harms the experience and, therefore, it tends to decrease its ranking.
Google’s concern about load times is so great that they even launched a tool to help with this optimization, PageSpeed.
13. Use the keyword at the beginning of the title
The title is the phrase that appears on the browser tab when you access a page.
Notice that, here on the blog, it is usually similar or identical to the title of the blog post. With this, we are reinforcing, for search engines, what content users will find on this page.
The title is a “noble” area because, in addition to being one of the first things that search engines read from your site, it is also the clickable part of your page when it appears in the search results.
The keyword that you want to emphasize in your content should appear in the title, preferably early on. Just be careful to do this in a natural and readable way for the user.
14. Use the keyword in the intertitles
Intertitles are the titles of each section of your article.
In this article, you’ve gone through several of them. They help the text to be more scanable and readable.
If you noticed the difference between “Why SEO is important” (at the beginning!) And “Use the keyword in the intertitles”, it is because they are intertitles with different weights. The first is a tag
and the other, a tag
This tag hierarchy
helps Google understand the content of your article.
helps Google understand the content of your article.
, for example, must be used only once in the article, preferably in its title, because there is the keyword.
But it is important to use the keyword in the intertitles of the article, either in the
This helps reinforce for Google the importance of that term (or a variation of it) for your content.
Just be careful not to repeat too much, as search engines can penalize your page. So use it as naturally as possible. Never compromise on reading the text!
15. Use the keyword in the URL
The URL is also a “noble” region for Google’s algorithm.
If the keyword is part of the URL, your page gains authority over that word.
It is no accident that our blog is marketingdecontent.with.
We are making it clear to search engines the importance of this keyword for our website and all of its pages.
Of course, most of the time, the important thing is to put your brand before .com!
However, for the rest of the URL, you can explore the most relevant keyword for the page.
For example, in the article on intertitles that we linked earlier, the URL is marketingdeconteudo.com/intertitles/, as this is the keyword that we want to emphasize for search engines.
16. Have short URLs
Following the same example, you may have noticed that we use only “titles” in the URL, and not the entire title of the article, which is “Intertitles: how to make your content more attractive in a simple way!“
The reason is just one: focus!
Google understands that our page is specifically relevant to that keyword.
In the past, many people took advantage of the importance of having keywords in the URL and for that reason, put several terms in a row in the URLs to try to rank as many words as possible.
To avoid this practice, Google started to prioritize small and objective URLs.
17. Use keyword variations in your article
In the past, many websites used to rank a keyword by repeating it several times throughout the text.
But good content needs to be written naturally, so as not to compromise the reader’s experience.
With that in mind, Google also began to consider minor variations of the keyword.
For example: to rank an article in relation to the keyword “sports news”, we can use variations such as “sports news” or “sports news”, which search engines understand is the same and, even better , that the article was written naturally.
18. Write a good meta description