Understand how to optimize websites using the main SEO techniques – WAU
Website optimization means using SEO techniques to promote better ranking of your pages. Through it, it is possible to offer a positive experience to the user, as well as gaining the best positions in search engines.
Ensuring your company’s reputation and authority in the digital landscape is an increasingly fundamental action. To do this, you need to use some website optimization techniques, such as SEO (Search Engine Optimization) and make sure that your pages are offering a complete and satisfying consumer experience.
After all, it has changed: it is becoming more demanding and so that you do not fall behind the competition, strengthening your digital presence and adopting the best usability practices is essential for the success of your business, and that is exactly why you should adopt techniques that help website optimization.
Are you curious and want to know more about how an SEO strategy can benefit your business performance? Continue reading this article to understand how some of these techniques can be applied and, as a consequence, your pages will achieve increasingly relevant results. You’ll see:
What is the importance of having an optimized blog and / or website?
The digital transformation has completely changed the way companies and consumers relate. For a long time, brands only cared about the number of sales and conversions, not paying much attention to what the user thought or failed to think about the product and / or service offered.
This relationship, however, has changed and the consumer is more demanding. But that was not the only thing that changed: the behavior is also different and, therefore, companies need to adapt as quickly as possible. With a more connected user, it is increasingly important to invest in actions that strengthen the brand’s presence in the digital environment.
Want an example? According to a study by HubSpot, more than half (51%) of consumers trust a search made on Google more than an indication made by a friend or family member. What does that mean? That you need to invest in the right website optimization techniques to be relevant in the eyes of this user.
The same report also indicates that many users end up getting to know new companies through social networks, with Facebook and YouTube being the favorites. That is, your brand needs to be present on these platforms. On Instagram, for example, 80% of active accounts follow at least one company on the platform.
In addition to ensuring that the user is satisfied when visiting your page, for example, you can also reap rewards for other sectors, such as Sales, by using techniques such as SEO. According to the same survey by HubSpot, these practices are the ones that generate the highest quality leads – and with the greatest chance of conversion – for companies.
The numbers show the need for brands to invest in actions that strengthen their digital presence, such as creating a blog or adapting their website for a more satisfying user experience. Therefore, it is essential to know some of the main website optimization techniques the market and highlight your brand efficiently.
What are the main strategies and factors for website optimization?
With the statistical evidence above proving the importance of strengthening your brand’s presence in the digital environment, it’s time to find out which strategies can be useful and efficient in the work of optimizing websites. The main one, without a doubt, is SEO. A set of techniques with exactly that same purpose.
The objective is to achieve a better positioning of a page in the results of internet search engines, achieving a prominent place to attract the attention of more users and strengthen your brand’s presence. In practice, therefore, the idea is to generate more organic traffic, avoiding relying, for example, on sponsored links.
But how can this be achieved? Adopting some well-liked practices by search engines, like Google or Bing. After all, the idea of these search engines is to make life easier for the user and, in this way, they establish some criteria that make certain pages appear in front of others.
The main factors that influence the positioning of a page in search engines are:
- Quality of content;
- Content size;
- Friendly URLs;
- Time spent on pages;
- Use of the right keywords;
- Charging time;
- Link building;
An efficient SEO job seeks to improve the performance of these points and, as a consequence, achieve better levels of authority and positioning within these search engines. It is not simple and requires a lot of patience, since the results usually appear only in the medium and long term, but the prize is rewarding.
What are the best tips for website optimization?
How about, then, knowing what are the SEO techniques that can help in your website optimization work? We have separated some tips that should be part of your Marketing plan if you are looking for strengthen your brand’s digital presence and increase your chances of success. Check out!
1. Audit your pages
The first is simple: identify what works and what needs to be adjusted to meet the main search engine ranking criteria. So, do an audit on your pages – it can be using tools like Quick Sprout – and understand how you can offer a more satisfying user experience.
2. Produce relevant content
The production of relevant content, a Content Marketing tactic, strengthens the authority of your brand and achieve better positioning in search engines. By helping the consumer with materials that are, in fact, useful to him, you still creates a closer relationship, contributing to customer loyalty.
3. Create landing pages
In addition to producing content to feed a blog, you can create landing pages and, thus, maximize the chances of ranking and attracting qualified leads. On these pages, you can provide more complete materials – such as e-books – in exchange for information and user data to help with the qualification process.
4. Have a responsive website
It is not only the content that is evaluated as a ranking factor and, therefore, you should also think about the layout and design of your pages. Having a responsive website – that is, one that adapts to different access devices -, for example, directly contributes to the user experience and it’s an important process for website optimization.
5. Find out what users want
Another important point for your website optimization work to be efficient is to better understand the behavior of those you want to attract. Find out what are the interests of your persona and the target audience and, from that information, determine which keywords are most effective, for example.
6. Find out which are the most efficient formats
Analyzing and finding out which formats generate the best results is also extremely important, ensuring that the user finds what they are looking for when accessing your page and its bounce rate, for example, does not increase. In addition, the length of stay can grow, another important ranking factor.
7. Explore LSI
Keywords are ranking factors in search engines, but they don’t need to be used exactly the same to influence their positioning. Because of the LSI (Latent Semantic Index or Latent Semantic Index), you can use variations of the terms to create more fluid and performing texts.
8. Strengthen link building
Another important SEO step that will help in the optimization of your pages is the strengthening of link building actions. Produce quality content, invest in actions such as guest posts and increase the number of pages directed to your site, which is seen as a relevance and authority by search engines.
9. Perform A / B tests frequently
In addition to all these items, another important tip is to perform A / B tests. In practice, they consist of analyzing the performance of different possibilities for titles, CTAs and other elements of engagement with users. Thus, it is possible to determine the strategies that work best and, consequently, generate better results.
The optimization of websites, therefore, can be done through the adoption of SEO techniques, for example, enhancing the performance of your pages and making sure that the user will have a satisfactory experience. By putting into practice the tips we listed above, you increase the possibility of success for your business.
In this article, we show how some SEO techniques can improve the performance of your website and / or blog, right? Now, how about improving our complete and free website audit checklist?