Which Digital Marketing services are most interesting to outsource? – WAU
Small, medium and large entrepreneurs have already become aware of the importance of having a strengthened online presence, and that is why they are increasingly seeking more specialization and resources to invest in quality digital marketing services. However, assembling a complete digital marketing team, which meets all the needs of the company, generates quite a cost […]
Small, medium and large entrepreneurs have already become aware of the importance of having a strengthened online presence, and that is why they are increasingly looking for more specialization and resources to invest in quality digital marketing services.
However, assembling a complete digital marketing team, which meets all the needs of the company, generates a very high cost, which limits the formation of an internal team. In this case, the best option is to outsource. But which digital marketing services should be outsourced? Ask your questions:
Development of websites and blogs
Although it is not a digital marketing service, creating a blog and a website are essential to start your online presence. As it is a very technical activity, it does not have to be an internal task. It is enough for the entrepreneur to give the guidelines for the layout, the contents and the image that he wants to pass on to a good web designer and the result will certainly be great. Therefore, it is an activity that can be outsourced without any problem and is more economical than hiring a specialist in your company.
Creating blog posts, e-books, calls to social networks, whitepapers, infographics, videos, among other materials, also does not need an internal team, except if the content is very technical and you have to be a professional who has a lot of know-how to write. Anyway, the content must be interpreted by several people, and then the role of an editor is fundamental. In addition, today there are several companies that are responsible for creating quality content for your business.
Google Adwords, Google AdSense, Facebook Ads, there are several platforms to publish ads on the web, and you need to know each one in depth so that your digital marketing strategy is effective. Hiring a professional who meets these characteristics is possible, but it will certainly be necessary to pay a salary compatible with his skills, which many entrepreneurs are unable to do. In this case, outsourcing is also a great option.
Search engine optimization
SEO is a set of techniques to make your website, blog, social network, etc., more friendly to search engines, improving the positioning of your pages in the results of organic searches. It is a knowledge that few people have completely, so investing in someone who knows how to effectively work your company’s SEO is the best choice. From a well-prepared briefing, a digital marketing agency achieves great results with SEO without having to be in the company.
Metrics (Web Analytics)
Measuring digital marketing results depends on a good monitoring tool and also an in-depth knowledge about what really matters to the company, because the famous “vanity metrics” do not bring effective return to the company, therefore, they do not add value to the business. Digital marketing agencies have experienced professionals in digital marketing metrics and invest in tools that enhance returns, so outsourcing this service can also be a good option.
Does this mean that you can outsource all of your digital marketing? Not really. It is necessary to have someone in the company who has a general knowledge of digital marketing to follow all the outsourced actions and verify that they are in accordance with the company’s culture and strategic planning.
This professional must be the bridge between the company and the digital marketing agency, contributing so that investments are not lost. If this professional does not exist, the client should look for a company that plays this role and always demonstrates what the returns on investments have been. Any questions? Just get in touch.